Marketing Manager

Eliana Lima Silva

linkedin.com/in/elianalima adss4r@r.postjobfree.com +1-510-***-**** Fremont, CA

Advertising Campaigns Product Release Trade Marketing Customer Experience Budget Planning

I am a Marketing and Communications professional with nearly 20 years of proven experience leading Marketing Projects and Programs across different countries and industries (Health and Construction). My performance has been focused on launching products and designing the end-to-end GTM Marketing strategy, in addition to creating the best experience for both internal and external customers. I have demonstrated ability to manage multiple projects under pressure while mitigating risks of tight and complex timelines. I've always exceeded quality expectations while adhering to budget restrictions, compliance guidelines, and thinking about the environment by adding sustainable measures to my Marketing plans. I am easygoing, reliable, and results-oriented, and always add creativity to my endeavors, while having sharp eyes for details.

Areas of Expertise & Technical Skills

Advertising Campaigns

Product Release

Go-to-market Strategies

Marketing Campaigns

Upstream Marketing

Downstream Marketing

Customer Experience

Customer Relationship

Budget Planning

Event Planning

Social Media

Website Content

Portuguese Copy Editor

Portuguese Proofreader

Brazilian Portuguese

Professional Experience (lastest three)

ARTESANO URBANISMO

CONSTRUCTION/ REAL ESTATE START UP, LOCATED IN SAO PAULO)

SENIOR MARKETING MANAGER (Contract, Feb - Oct/2021)

-Designed and delivered the Marketing plan to launch the first product of the company, controlling a budget of R$ 4 million.

-Managed the Marketing plan, partnering with Ad agencies and other suppliers, from briefings to advertising campaigns for customers and real estate agents, including offline, online, and social media, Marketing collateral, press releases and event coordination, achieving the goal of gathering about 500 agents and 2,000 leads before the release day (only 233 units available for sale).

-Established sustainability standards and guidelines to be followed in all Marketing strategies for future launches.

-Championed end-to-end Product Marketing strategy and execution which sold 80% of all units at the release date (100% sold within 3 months) and generated bonuses for the entire team

INOVA BRASIL COMUNICAÇÃO E MARKETING

(MIDDLE-SIZED AD AGENCY, LOCATED IN BELÉM AND SÃO PAULO)

CO-FOUNDER AND EXECUTIVE DIRECTOR (Full time, Jul/2014 – Sep/2020)

-Founded a branch of the ad agency in the city of São Paulo, landing 5 new customers from the construction segment, growing the number of cities covered by the agency in 6x, and increasing company’s revenue to R$ 3 million/year.

-Partnered with clients, understanding their needs to deliver best advertising campaigns results.

-Contracted and managed suppliers’ chain to launch clients’ new products, planning and supervising marketing strategies: campaigns, promotions, Marketing collateral, events and point of sales.

URBPLAN/ SCOPEL DESENVOLVIMENTO URBANO

(CONSTRUCTION/ REAL ESTATE SEGMENT, BRAZILIAN LARGE-SIZED COMPANY)

MARKETING MANAGER (Full time, Nov/2011 – Jun/2014)

-Developed new branding once the company was acquired by The Carlyle Investment Group.

-Planned and managed 14 new product releases, designing Marketing strategies for each audience (clients and real estate agents) such as online and offline advertising campaigns, promotions, events, point of sales and Marketing Collateral, planning and controlling tight budgets for each launch.

-Joined the Crisis Management Committee, developing communication strategies for customers and press, partnered with the press office.

Education

Master, Business Integrated Communication, Mar/2004 to Jun/2005 (UFBA, Brazil)

B.A., Mass Communication - Advertising, Jun/1998 to Jun/2003 (Universidade Católica do Salvador, Brazil)

International Experiences

SAJE Montreal Center – Montreal, Canada (2009): Intern for french learning

Fedex Trade Networks – Montreal, Canada (2009): Intern for french learning

International Language School of Canada (ILSC) – Montreal, Canada (2009): French

Gesa Health – Gestão em Saúde - Luanda, Angola (2007/ 2008): Commercial and Marketing Consultant

Modesto Junior College and Turlock High School – California, USA (2000): ESL

Computer and Language Skills

Windows, Google Suite, MS Office, Canva

Portuguese (native), English (fluent), French (intermediate)

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