Sales Management Director

BRADLEY A. HAINES

PO Box *****, Oxnard CA ***** / 805-***-****

www.linkedin.com/in/bradley-haines

*******.******@*****.***

SUMMARY AND PROFILE

SENIOR SALES AND MARKETING EXECUTIVE

Senior sales and marketing entrepreneur & executive and new business development specialist who decisively executes strategies to rapidly expand market share, cultivate top talent, and deliver impactful revenue growth in the medical device industry. Expert knowledge of orthopaedics, advanced wound care, reimbursement strategies, concierge medicine, and direct pay solutions

SKILLS AND EXPERTISE

Sales Leadership Revenue Growth Business Development

Contract Negotiation & Closing Relationship Management P&L Management

Product Development & Launch Competitive Analysis Market Development

PROFESSIONAL EXPERIENCE

C-Med Healthcare Solutions, LLC, Thousand Oaks, CA

Executive Consultants specializing in innovative solutions to Hospital and private practice physicians.

Owner, President, Executive Consultant

January 2019 - Current

Started my own company to make a difference in hospital systems and private independent physician markets.

Successfully launched new concierge medicine program to private practice in Southern California.

Recruit Physicans to Concierge Medicine and Executive Health Networks targeting businesses to improve senior executive & key employee retention.

Creating New Innovative Executive Health Concierge Network

Developing strong business connections in Senior Health industry aiding Nursing Home, Sub Acte/Post Acute Centers to source Rehabilitation Services.

Design Develop and Execute customized sales and marketing programs to increase census for Nursing and Rehabililitation Centers.

Paragon Private Health, Inc. New York, NY

Inc. 500 Awarded and Nationally recognized leader in Concierge Medicine Consultant and Management.

DIRECTOR OF NATIONWIDE PHYSICIAN DEVELOPMENT

October 2016 to January 2019

Hired to lead rapid national business development with corporate partners and physicians’ associations for concierge medical practice.

Generated 14 of 38 new physician client contracts to contribute to company-wide expansion from 12 to 50 contract physicians.

Cultivated high-performing sales team leading to addition of two Regional Sales Managers for Eastern Division.

Drove annual revenue to $8MM from $3MM over two years through development and implementation of CRM program, marketing strategy, and activity management processes.

Signed first-time clients within 60 days of being hired.

Ventura Home Care / Beachlife, Los Angeles, CA

Regionally-focused homecare provider with 30 franchises from Colorado to California.

REGIONAL SALES DIRECTOR

January 2016 to October 2016

Launched targeted new sales program for physician, hospital, nursing home, and assisted living locations to revitalize dormant market in Los Angeles and Ventura counties.

Formulated and implemented strategies for expanded sales efforts.

Expanded sales by 75% and reduced labor costs by 150% at 2 key independent living locations – critical to success of corporate restructuring.

Increased sales pipeline by 26 new ordering clients within 10 months and 15 new clients in key locations.

Drove on-site sales by 44% at two independent living locations.

Quinn Medical, Inc. San Clemente, CA

Innovative Start-up Non-surgical spinal bracing / medical device manufacturer and distributor.

DIRECTOR OF SALES

October 2013 to January 2016

Hired to rapidly expand revenue, create and develop national direct sales program for this startup. Managed OEM and Large Corporate relationships with contract values up to $2MM annually. Leveraged key industry contacts and deep market knowledge to formulate and execute strategy to drive rapid expansion of sales program to include Regional and National Distribution, OEM Private Label Clients, and 1099 Specialty Representatives.

Grew salesforce to include four Regional Managers and 60 independent sales representatives. Ensured high-level performance through creation and execution of Representative and Sales Management Training Programs.

Tripled annual sales revenue to $6MM+ and doubled national market share in under two years to contribute to successful acquisition by large global entity in the non-surgical orthopaedic industry.

Personal generated career total of $6MM in revenue, converted 10+ major regional contracts, and achieved or exceeded quota in every quarter.

Improved revenue by ~$10K/month for physicians and providers through conceptualization, launch, and development of client-focused insurance reimbursement billing solutions.

Ovation Medical, Inc. Agoura Hills, CA

Innovative Start-up full line Non-surgical orthopaedic bracing / medical device manufacturer and distributor.

DIRECTOR OF SALES

January 2010 to January 2013

Hired for the ground-up development of the sales team and programs as well as establsihment of the back end operations for this start-up manufacturer and distributor. Launched hiring, training and management of sales team of 60+ Independent Sales Representatives and Distributor. Concurrently spearheaded the opertions and marketing systems.

Launched field sales division and expanded sales from zero to $3MM+ by year three with a 200% increase in 2011 alone.

Generated $5MM+ in total revenue through conceptualization and launch of new commercialization process.

Achieved annual sales quota of 115% through innovations including launch of government sales program to include VA and DOD healthcare contracts and establishment of private-label relationships with Otto Bock and DJO Global.

Added six high-volume OEM clients and delivered $500K+ in corporate relationships.

Haines Medical, Inc. Agoura Hills, CA

Importer and national distributor of capital medical device, nutraceutical and non surgical bracing.

PRESIDENT / OWNER / SALES CONSULTANT

January 2007 to January 2010

Delivered end-to-end company functiuons from product line development, business development, financial and operations management, inventory management, workforce development, and sales leadership for start-up medical equipment sales company.

Grew sales to $1MM within first year through expansion of sales efforts to include nutraceuticals and imported non-surgical orthopaedic devices and cultivation of eight-associate telemarketing and field sales team.

Summary of other experience: Served as Vice President, National Sales Management Director and Director of Business Development and Marketing in orthopaedic and dme business from 1988-2007 with extensive financial gains.

EDUCATION AND AFFILIATIONS

BS in Political Science & International Relations

UC Santa Barbara Goleta, CA Phi Kapa Psi Fraternity, Starting Tailback, UCSB Football Team, Capitol Hill Program

Medical Device Sales Management

The Medical Entrepeneur Group

Sales Management Executives

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