Advertising Project Manager

Employment Experience

**//**** – Present Freelance Project Manager

Manage all phases of the production cycle for Digital and Print Specialty Projects

Gather, organize and maintain all pertinent information for client as required

Copywriting, editing and proofing pages throughout the production process

12/2018 – 02/2020 Marketing Coordinator, Flyer Advertising –

Toys ‘R’ Us Canada

Manage all phases of flyer production from event layout to print stage

Collaborate with external agency to ensure a quality product is produced

Liaise between merchants and marketing team to oversee concept completion

01/2017 – 12/2018 Production Coordinator, National Flyer Advertising -

TC Media/Canadian Tire Corporation

Manage all phases of flyer production from schematics through to material to print

Liaise with CTC partners to ensure appropriate communication throughout projects

Gather, organize and maintain all pertinent information for client inquiries on all jobs

06/2016 – 01/2017 Production Coordinator, Digital Advertising -

TC Media/The Home Depot Canada

Responsible for working with all phases of the production cycle, from

overseeing the concept to completion, for Pro Digital Flyers and Specialty Projects

Support the development, implementation and maintenance of account specific production processes and workflow

Manage projects as a liaison between TC and THD Advertising Team and online vendors

06/2015 – 06/2016 Production Coordinator, Retail Advertising -

TC Media/The Home Depot Canada

Support the Home Depot and TC Media for Tools and Tool Accessories Categories

Responsible for working directly with the category and production teams to manage all stages of the retail flyer production cycle from concept through to print

Oversee and guide all phases of production to ensure the accuracy of images, copy, legal qualifiers, dates and prices on all flyer pages

Liaise with vendors to ensure artwork and copy is provided within the correct timelines

Responsible for captaining flyers with Omni front and back pages

08/2011 - 07/2014 Retail Marketing Analyst, Flyer Integration -

Sears Canada Inc. Head Office, Toronto, ON

Supported Children’s Wear, Women’s Apparel, Footwear, Luggage and Jewelry departments

Engineered marketing offers, encompassing copy, pricing, brands, sizing and exclusions

Assembled samples for art and provided direction for photography

Fostered internal business partners and external ad agency relationship

Strong relationship building skills were instrumental in the timely coordination of ad offers

Increased ad accuracy through experienced and detail orientated vetting

Decreased department costs through the reduction of required changes

07/2002 – 08/2011 Corporate Service Representative, Retail Media Planning -

Sears Canada Inc. Head Office, Toronto, ON

Liaison between corporate marketing, creative director, divisional leaders and ad agency

Provided comprehensive marketing direction, ensuring continuity across copy tone, layout approach and event focus to maintain quality standards

Coordinated national, monthly corporate events by providing field direction to retail stores

Attracted new customers through the planning, purchasing and execution of in-store monthly giveaway promotions

Managed yearly budget and sourced various vendors to secure the purchase of in- store giveaways, to align with calendared and corporate events

Streamlined retail flyer front cover approval process by coordinating offers, copy, creative and corporate qualifiers for CEO presentation

Presented weekly front covers of flyers to CEO for approval and implemented changes accordingly

05/2000 – 07/2002 Client Service Representative, Retail Advertising -

Sears Canada Inc. Head Office, Toronto, ON

Supported Corporate Marketing team and managed direct reports

Maintained corporate blueprint and sequences, leveraged by all business teams and agencies

Built the satellite, small store and dealer store advertising program for pre-print and newspaper

Communicated corporate initiatives to satellite, small store and dealer stores to align with core store themes

03/1999 – 05/2000 Merchandise Business Associate, Catalogue Advertising -

Sears Canada Inc. Head Office, Toronto, ON

Supported Craftsman and Electronics merchandise departments

Maintained Retail Promotional Planning document for the business

Assembled all marketing art instructions, copynotes and samples for catalogue pages

Coordinated assembly approval of catalogue pages prior to material to print

04/1998 – 03/1999 Fashion Merchandise Coordinator, Catalogue Advertising -

Sears Canada Inc. Head Office, Toronto, ON

Liaison between Corporate Marketing team and Apparel & Accessory departments

Managed cross promotion advertising of the catalogue fashion pre-print pages

Coordinated propping and accessorizing of the models for the catalogue fashion pages

Increased sales within newly created position by cross merchandising accessories onto catalogue fashion pages

06/1993 – 04/1998 Fashion Production Controller,

Sears Canada Inc. Head Office, Toronto, ON

Assembled samples for art and provided direction for photography

Maintained, tracked and kept accurate records of all assembled catalogue pages

Coordinated the timely approval of all catalogue pages, through the various approval stages

Liaison between internal and external business partners

Education

1990– 1993 University of Toronto

Bachelor of Arts degree with a double major in Sociology and Spanish

Skills

Efficient in Microsoft Word, Excel, Power Point and Adobe Acrobat

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