Creative Director / Copywriter

Danny McCarthy

www.wordsbydanny.com 619-***-**** ***************@*****.***

TALENTS

Word Magician Google Guru Puzzle Buster Idea Architect Brand Chameleon Inclusivity Advocate

Concept Creation/Curation Relationship Development Team Management Empathetic Communication

Captivating Storyteller Comprehensive Research Expert Mobilizing Motivator Fearless Collaborator

Tactfully Thorough Engagingly Witty Mentally Disciplined Rigorously Honest Infectiously Enthusiastic EXPERIENCE & ACCOMPLISHMENTS

Senior Copywriter March 2022 - Present

Stak Agency San Diego, C.A.

Mastering the art of industry leading ideation and evocative creative direction.

• Serve as interim creative director, ideating, writing, and implementing engaging content for all things mobile, OOH, print, video scripts, social/digital campaigns (organic and paid) for B2B and B2C audiences.

• Conceive and execute KPI focused campaigns, producing creative assets, and developing ideas to effectively connect our brands with their audiences.

• Collaborate with senior leaders across the organization to implement and execute novel creative strategies as they pertain to exceeding client expectations and outperforming financial goals.

• Brand strategy architect - Use authorized creative autonomy to drive innovative direction, reestablish brand voice, and improve creative foundations for enhanced audience interaction.

• Creative field general - Use tools to develop and build processes that actively promote scaling the business. Develop content and present pitches for new business opportunities in conjunction with senior leadership.

• Inspire, manage and foster the day-to-day workflow and long term growth of my creative team, including freelancers and contractors, to help them reach optimal levels of performance; constantly leading with positive feedback, active communication, and eager listening.

• Conceptualize and define parameters for brand strategy and tone of voice for elevated creative output geared toward brand evolution.

• Advocate for the relationship between text and visual elements to ensure that words and images exist in perfect creative complement with one another to enhance user experience and foster allegiance to our brands.

• Serve as liaison between agency partners, and marketing team, by leading creative kickoffs and outlining brand strategy for high-level production campaigns.

Senior Copywriter (Contract) April 2022 - Present

Rhythm Energy Houston, TX

Creative work is like pointillism…the big picture only comes together if you take care of the details first.

• Lead short form and long form copywriting for Rhythm’s marketing initiatives, including advertising campaigns, press kits, product launches, ongoing communications and special projects.

• Write and edit meaningful, action-oriented copy across all channels with a special focus on digital mediums (display, paid/organic social, SMS, email and eComm) implementing a “mobile-conscious” writing style

• Support the social and business development teams through constant collaboration, ideation, and development of social specific creative for TikTok, Instagram, Twitter, Meta/Facebook, Google & YouTube.

• Collaborate with Project Managers on scoping, resourcing, budgets, and timelines. Freelance Creative Writer April 2015 - Present

Danny McCarthy Inc. San Diego, C.A.

Creative writing with a specialization in brand development and audience engagement. Skillfully manages and executes projects with a strong expertise and adherence to modern best practices and advertising strategies. Aptitude for increasing visibility across all digital platforms and social channels while emphasizing a distinctive brand voice which is then applied amongst a diverse portfolio of clients.

• 7 years’ experience working with agencies and in-house environments as a creative writer/brand consultant for worldwide brands, household names, startups, local businesses, and e-commerce driven enterprises.

• Concept curation, campaign building, and strategy development for B2B and B2C audiences wherein 360 campaigns are conceptualized and successfully executed using my brand expertise and proficiency for bold, unique language.

• Content development across multiple platforms including brand focused content for websites, email sequences specializing in high open rates and strong CRO, SEO blogs for increased visibility, organic and paid social media campaigns yielding greater engagement, landing pages, radio and television ads, podcast ad-reads, technical copy, and SEO keyword research.

• Team management including hiring and sub-contracting teams of fellow creatives for supplementary needs to ensure deadlines are effectively met. As project manager for larger projects from private clients I must ensure that copy development is married with integrated image/video curation executed by passing off project necessities to other copywriters, designers and editors when needed.

• Campaign management with an emphasis on conceptualizing and developing strong campaign ideas for agencies and brands followed by oversight and execution of the project. Execution of globally recognizable campaigns via a strong ability to easily translate client strategies and goals into digital marketing campaigns with tangible/measurable results.

• Team building, and asset management via strong collaboration with writers, designers, developers, and senior creatives to develop strategy that flows from ideation, research, and development, to editing and implementation.

• Reliance on strong personal accountability and time management skills in order to serve multiple clients, projects, and deadlines simultaneously without sacrificing excellence in order to ensure total client satisfaction upon initial delivery of assets.

• Readily available and easily adaptable to changes in deadlines, client asks, and constantly shifting brand needs to assess current climates and deliver content that exceeds client expectations while fulfilling all requirements and needs.

• Google, Asana, Basecamp, Salesforce & Microsoft Suite proficient - give me a day with a new platform and I can learn how to do it…give me a week with a new platform and I can teach others. Associate Creative Director/Producer January 2013 – January 2015 Singing Serpent San Diego, C.A.

Worked as a creative and operational liaison between clients, agencies, freelancers and employees to produce original music for television and radio commercials. ensuring they were executed with excellence and precision. Role required building and overseeing teams of composers, extensive market research, creative writing, problem solving and definitive critical thinking. Was required to meet fire-drill deadlines while managing client expectations for the best interests of our clients and our company.

• Served as head of creative content development collaborating with outside creative agencies and senior leaders within the organization to ideate and execute a shared creative vision.

• Used InDesign, Pro Tools, Photoshop and Premier Plus to create briefs and pitches for clients heavily reliant on vibrant, interesting and on-brand written and visual content.

• Managed client deliverables and worked as the final editor on tight deadlines to ensure the completion of television advertising campaigns for BlueCross BlueShield, Nike, Target, Sharp HealthCare, Visa, Morgan Stanley, Pepsi, Walgreens, People Magazine, BMW, and Facebook.

• Developed and implemented a client facing web application which created new revenue in previously unavailable markets and bolstered existing sales by creating a more streamlined approach.

• Served as head of creative content development for blog posts, website, social creative briefs and jingles.

• Ran production, start to finish, finding photographers and videographers, crafting set lists, oversaw post-shoot and final product.

• Ran daily operations for bi-costal offices, including social media management and curation, oversight of timelines, setting daily production schedule, organizing client calls, and acting as project manager between client and team.

• Created and presented new presentations and pitch strategies that landed Facebook, Target and Walgreens as new clients.

• Oversaw new client research and analytical content development in order to deliver tailored “on brand” briefs; often with little or no information due to strict NDA’s

• Increased digital asset sales by 300% in two years

.• Worked diligently with IT to create and enhance a more unified workflow between bi-coastal branches via a large, automated private asset management system.

• Managed freelancers and staff creative in order to meet and exceed client expectations on time and below budget.

EDUCATION

BA in English with Specialization in Creative Writing UNIVERSITY OF CALIFORNIA LOS ANGELES

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