Trade Asset Manager
Resume:
George C. Mango
P.O BOX **** Dar Es Salaam
Tanzania
cell: +255-***-***-***
***********@*****.***
PERSONAL
Date of Birth: February 09, 1989
Place of Birth: Kibaha, Coast Region, Tanzania.
Citizenship: Tanzanian
OBJECTIVE
Seeking a position with a well-established company where I can maximize my program development, business management, data analysis, training skills and Strategic Planning skills. EDUCATION
St. Joseph University in Tanzania.
Bachelor of Engineering in Computer Science & Engineering
(BE.CSE)
2009-2013
St. Matthew’s High School
Advanced Certificate of Secondary Education Examination
(ACSEE)
2007-2009
Tanzania Adventist Secondary School
Certificate of Secondary Education Examination
(CSEE)
2003-2006
EMPLOYMENT
Serengeti Breweries Ltd, Tanzania
March 01st, 2020 – Present
Trade Asset Manager
• Financial analyzing of all customer marketing and marketing activities and provide advice to drive profitability rather than spending within budget – including cost planning and budget control.
• Supporting customer marketing and marketing budget and trade activity financial analysis and support manufacturing department on commercial business papers (CBP) relating CAPEX – Coolers.
• Development and update trade execution standard and monthly review on standard adherence, Annual volume planning bottom up through alignment with Area Distributors. Trade investment analysis
(PACE preparation) and M&E review.
• Translating the National Visibility & Cold agenda into actionable plans while taking into consideration the regional trade strategy, brand strategy and guidelines.
• Leading the implementation and execution of the approved regional/category visibility & cold plan working together with Brand Team & the CPAMs.
• Managing, tracking and reporting the performance on the implementation and execution of the visibility and plan adherence to brand guidelines & approved plan and submit reports. Serengeti Breweries Ltd, Tanzania
January 01st, 2019 – February 2020
Marketing Executive
• To protect, grow and build the brand by managing demand for the brands to achieve budgeted volume, market share and profit objectives.
• Coordinating SBL (Serengeti Premium Lager) – Taifa Stars Sponsorship activities.
• Coordinating SBL (Serengeti Premium Lite) – TFF, Women’s Premier League Sponsorship activities.
• Tracking, Reporting, and analyzing the sponsorship between SBL and TFF and any ad hoc activity.
• Uncovering chances that we may dive in but also generating the implications that will drive growth.
• Applying learning's from measurement and evaluation to increase productivity on all the sponsorship contracts.
• Identify and recommend market programme aimed at enhancing brand positioning.
• Budget tracking of the brand spend
• Controls and Compliance Lead and Records Management Champion. Serengeti Breweries Ltd, Tanzania
July 01st, 2016 – December 31st 2018
Consumer Planner.
• Defining and articulate opportunities for brand/category/market growth.
• Synthesizing data and understanding from multiple sources - quantitative and qualitative – and join the dots in a meaningful, actionable way.
• Uncovering deep insight but also generating the implications that will drive growth.
• Effectively influencing the business to make the right consumer/ customers led strategic and commercially savvy decisions.
• Applying learning's from measurement and evaluation to increase productivity of our A&P spend
• Fuel the business with consumer/ customer led provocations and understanding to instigate change.
• Controls and Compliance Lead
• Records Management Champion
Serengeti Breweries Ltd, Tanzania
July 01st, 2015 – June 2016
Graduate Trainee – Customer Marketing.
• Managing the processes and the coordination between the sales and marketing teams by driving the company’s customer marketing agenda BTL (Below the line)
•Participating on developing, planning and coordinating commercial of on trade and BTL activities and sales programs across the business.
• Identify, design, procure and co-ordinate placement of merchandise / POS
• Stewardship of the measurement and evaluation of programs executed on trade
• Performance Management, Tracking and creating executive summary report for Ad Hock Projects
(Scratch Cards etc).
• Controls and Compliance Lead
•Records Management Champion
Serengeti Breweries Ltd, Tanzania
July 14, 2014 – June 2015
Graduate Trainee – Innovation
• Assist Innovations Manager on
* Dealing with product and commercial innovation to ensure sufficiency of innovative in order to deliver top line and market share growth,
*planning and strategic thinking behind our product portfolio expansion.
*Reporting with many internal and external stake holders and contacts, and partnering closely with them and influence where necessary.
• Sales tracking on weekly bases and creating weekly and monthly reports for Innovation Brands.
• Analyzing the market trends.
• Compiling activations reports and analyzing their trends.
• Compliance and Controls Lead
• Records Management Champion
SKILLS
Language - Fluent in English and Swahili
Personal Strength -
Ability to work hard with minimum supervision.
Fast Learner & Flexible.
Strategic problem solver.
Self-motivated.
Team player.
Independent.
REFEREES
Alpha Mria
Marketing Manager
DSTV TANZANIA
P.O Box 41080
Dar es salaam
**********@*****.**.**
Mobile: +255-***-***-***
Shomari Shija
Marketing Manager
AUMA Marketing Link
Dar Es Salaam
*********@*****.***
Mobile:+255-***-***-***
Joseph Silumbe
Customer Marketing and
Activations Manager
Serengeti Breweries LTD
Mobile : +255***-***-***
******.*******@******.***
DECLARATION
I hereby declare that, all the above information is true and correct to the best of my knowledge and I am aware that I might be withdrawn from any purpose which this CV is submitted in for should all or part of the above information be found to be false and or incorrect. Therefore, I will be ready to provide relevant certifications or explanations to any of the above parts if required. Name: George C. Mango Date: 27th June 2020
Contact this candidate