Media Director Social

Megan McGraw

********@****.********.***

Professional Profile

Reliable Account Manager offering almost 3 years of experience working with a diverse client base while generating exceptional results. Experienced in managing client relationships and communication. In-depth knowledge of office management systems, procedures, equipment, and multiple software’s

Skills

● Quick learner; works equally well independently or as a cooperative team member

● A loyal, team-spirited individual; able to reach and exceed goals

● Goal oriented individual who is able to work well under pressure to meet deadlines

● Excellent leadership, communication, & time-management skills

● Hard working and reliable; able to collaborate in a team endeavor Education

BA in Advertising & Public Relations (emphasis in Advertising) May 2020 Marshall University Huntington, WV

Final GPA: 4.0

Average GPA: 3.65, graduated Cum Laude

Internship Jan. 2019-May 2020

Social Media Intern

● Managed and operated the Marshall University School of Journalism and Mass Communications social media pages for 3 semesters - created content, updated social media platforms, focused on increasing awareness and engagement with followers, and wrote weekly social media reports of my results

Work Experience

Hostess May 2009-Oct. 2018

Max & Erma’s Huntington, WV

● Oversaw the restaurant seating flow

● Took to-go orders and delivered meals to tables

● Maintained cleanliness of the facility

Account Manager July 2020-Sept. 2022

HyperSocial Columbus, Ohio

● Focused on client happiness, retention, & communication

● Created marketing campaigns on LinkedIn

● Monitor, tracks, and report campaigns for clients; prepare monthly and annual status reports

● Assist in managing the day-to-day responsibilities of client accounts

● Write, edit, and proofread materials including campaign messaging, social media posts, blog content, fact sheets, and client correspondence

● Write and develop content ideas for client and HyperSocial media platforms Honors and Activities

● Marshall University Dean’s List, every semester

● Graduated Cum Laude

● Marshall University Advertising Club Member Aug. 2018-May 2020

● Treasurer of the Advertising Club Aug.-Dec. 2019

● Vice President of the Advertising Club Jan.-May 2020

● Managed the Advertising Club’s social media platforms

● Managed the School of Journalism and Mass Communications’ social media

● Victoria’s Secret PINK campus rep

● Public Relations and Media Director for the National Student Advertising Competition

● Certified in Social Media Marketing Foundations on LinkedIN Issued April 2020

● Alpha Delta Sigma Honor Society for Advertising Issued April 2020

● Awarded Academic Achievement in Advertising and Public Relations by the College of Arts and Media at Marshall University, only awarded to 2 students Issued April 2020 Public Relations and Media Director for NSAC capstone As the Public Relations and Media Director, I was responsible for -

● Developing objectives, rationales, strategies, tactics, budgets, and evaluation plans for all public relations activities and write the public relations brief

● Coordinating with creative, media, and promotions to develop messaging consistent with the marketing strategy and creative media briefs

● Developing strategies for earned, owned, and shared media and non-paid activities to support the campaign and generate buzz

Reference

Available upon request

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