Digital Marketing Vice President, Managing Director, CMO, CGO

GRANT D. MELDRUM

*******.*****@*****.***

GROWTH-ORIENTED CHIEF GROWTH OFFICER

Managing Director • Chief Marketing Officer • Chief Operations Officer • Vice President Marketing Client Success • Business Development • Marketing Innovation • Transformative Strategy Achieved Peak Performance • Drove Sales • Increased Profitability • Acquired New Clients Restructured Multinational Businesses • Built Global Networks • Redesigned Systems • 7 Awards WORK EXPERIENCE

Love Advertising, Houston, TX May 2021 - May 2022

Chief Growth Officer

● Produced $1.5M in revenue from new and existing clients, including Waze and Shell Energy.

● Built dynamic relationships with 5+ premiere companies, including Shell, Waze, and YMCA.

● Directed dynamic growth across agency group.

● Produced and implemented transformational strategy to achieve peak performing agency. Connect Africa Communications Feb 2019 - April 2021 President

9th Wonder Strategic Digital Marketing Agency April 2017 - Jan 2019 Managing Director

● Raised agency billings from $180M in 2017 to $230M in 2019.

● Grew Direct Energy sales revenue by 20% over 2 years.

● Increased Mattress Firm sales by 12% YOY over 3 years.

● Developed 10% price premium by transforming Waste Management brand.

● Redesigned business processes to increase growth and bottom-line profitability.

● Acquired new businesses, including Direct Energy, BASF, and Skinner Pasta (Riviana Foods). StarTimes Satellite TV, Beijing & Africa Nov 2014 - Nov 2016 Group Vice President - Marketing

● Grew subscriber base by 23% in 24 months, with effective local digital mobile marketing campaigns, revamped call centers and CRM, and consolidated merchandising programs.

● Increased StarTimes TV and mobile phone sales by 20% and 32% through improved product penetration and customer experience upgrades.

● Directed 200+ StarTimes Communications Network employees across 13 African countries.

● Oversaw marketing and sales for satellite pay-TV subscriptions, content marketing, and communication hardware, including mobile devices and televisions.

● Expanded distribution and retail operations via the StarTimes App, brand halls, and stores.

● Spearheaded successful launches of content bouquets and new sports channels through impactful industry events and savvy online and new media marketing. Connect Africa Communications Oct 2011 - Oct 2014

Founder & President

● Drove 25% increase in Samsung regional sales over a 2-year period.

● Founded a strategic digital ideas' company to help brands and businesses find strategic identities, sustain consumer engagement, and innovate for transformative results.

● Served key clients such as Samsung, Investec and Rhodes University Business School.

● Established and successfully launched the St. Andrew’s College ‘Inkunzi' Bursary Program. Saatchi & Saatchi, South Africa Oct 2003 - Nov 2011 Managing Director, Johannesburg & African Network

● Won over $20M in new business, including Sanofi-Aventis, Procter & Gamble Ariel, Laughing Cow Cheese, UNICEF and KerryGold.

● Grew revenue by 12% year-on-year for 5 years via robust and sustainable growth strategies.

● Oversaw strategy and operation departments for 16 offices in the Saatchi & Saatchi African Network and the Johannesburg head office, which employed 80 staff members.

● Directed strategic development, client management, new business, and the digital division.

● Won Objectivity’s Agency Performance Survey: Top Agency in South Africa 2008.

● Lectured at the University of Witwatersrand Business School & University of KZN. Prior Experiences: TBWA/The Zimmerman Agency, Senior Vice President-Account Planning EDUCATION

Columbia Business School, New York

Digital Marketing Diploma

University of Cape Town, South Africa

Bachelor of Arts, Economics & Political Science

TECHNOLOGIES, AFFILIATIONS, & AWARDS

Technologies: HubSpot, Zoho, Akana, Slack, Agile

Affiliations: Board Member, Association of Advertising and Communications Awards: Cannes Lion, Olay; One Show, Cadbury; NY Festival; ADDY, Best of Show, Direct Energy; Gold Awards for Riviana Foods, Waste Management & Phillips66 Aviation; Loeries, Makita; MAX Marketing Award for Orchestrate-Email-By-Phone Introduction

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