Communications Associate Digital Marketing
Resume:
Senior Marketing Communications Associate, Azenta Life Sciences
Digital Marketing Project Manager, BCForward
November 2020 - September 2022
May 2019 - November 2020
Supported demand generation efforts via digital & print campaigns, which included: collateral development, content marketing, email marketing, trade shows, social media, & advertising. Wrote, edited, & determined best campaign strategies for marketing content developed by product marketing management team to align with brand standards.
Contributed to global internal communication efforts by writing & editing global marketing monthly newsletter. Led digital marketing projects (websites, banners, & emails) for diabetes business unit at Eli Lilly & Company to ensure tactics were developed & deployed in accordance with business goals. Served as a liaison between development, marketing, & external agency partners & also ensured projects were executed with quality, speed, value, & compliance. Suggested strategies & identified common challenges to improve efficiency, accelerate timelines, & adhere to processes.
Director of Community & Patient Relations & Marketing, Indy Podiatry Marketing Coordinator, Krieg DeVault
March 2018 - May 2019
October 2015 - March 2018
Executed strategic marketing campaigns for podiatry practice, including creating content for website, blogs, social media, advertisements & email.
Maintained relationships with local practices/hospitals to increase patient referrals. Designed & implemented marketing campaigns for patients & health care providers, which led to an increase in new patients, patient referrals & revenue from professional services. Created a social media presence, & crafted messaging for Twitter, Facebook & LinkedIn. Drafted website content (including press releases, blogs, & attorney bios); managed client newsletter; developed
& designed various materials for print & digital collateral. Managed client entertainment resources & event planning to further business development efforts. EDUCATION
VOLUNTEER Big Brothers Big Sisters of Central Indiana May 2022 - Present Master of Science
Digital Marketing & Design
Bachelor of Science
Communications
EXPERTISE
University of Indianapolis
2008 -2012
- Project management (SmartSheet, Wrike, & Jira)
- Content development, editing, & strategy
- Digital marketing strategies & optimization
- Design (Adobe Creative Suite & Canva)
- CRM (HubSpot & SalesForce)
- Website management (WordPress, Drupal & HubSpot)
- Problem solving & process improvement
- Event planning
- Social media implementation, advertising, & management (Sprout Social, HootSuite & Buffer)
- Analytics & reporting
- Able to prioritize & follow through in a fast-paced environment
- Global & cross functional teams experience
EXPERIENCE
Indianapolis, IN
************@*****.***
HALEY MEADOWS
Brandeis University
2018-2020
Marketing Assistant, Somerset CPAs
June 2014 - May 2015
Contributed to rebranding, including revamping website content & marketing collateral. Produced & created proposals (RFPs) for current & prospective clients; assisted in development & design of external, internal & website marketing materials.
https://www.clippings.me/haleymeadows
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