Columnist Social Media

Jason L. Heck

***********@*****.*** 816-***-****

Portfolio: https://goo.gl/QSEQLn www.linkedin.com/in/jasonheckkc

All the Good Stuff About Me

Crafty copywriter/marketer fascinated with problem solving from concept to hardcopy · Skilled in creating memorable brand voice with effable wit & incredible ease · Deft team player committed to finding an unforgettable fusion of fresh and functional marketing · All-around responsible guy with a storyteller’s brain. Possibly the biggest movie geek you’ll ever meet.

Relevant Work Experience

Freelance Copywriting/Creative Jan 2017-present

Various clients

●Created copy, taglines, and slogans for various agency and business clients

●Collaborated on successful branding and rebranding strategies

●Helped clients make social media far more engaging while growing their reach

Marketing & Media Manager

Brookside Barkery & Bath Sept 2012-Jan 2017

●Created, coordinated, & managed marketing program; store revenue increased by 48% from ‘12 to ‘17

●Wrote all copy for direct mail, in-store literature, signage, radio ads

23% open rates for direct mail

87% increase in e-newsletter subscribers (8,000 15,000) & doubled open rates

●Collaborated with Novella Brandhouse on Brookside events committee to publicize Brookside Art Fair, St. Patrick’s Day Parade, & Christmas events

●Organized, facilitated, and led group training for 30+ employees

●Coordinated with KC Pet Project for organizing and marketing major charitable events and fundraisers

●Social media content manager:

Increased FB likes 900% in three years

Created & contribute content for both Barkery store Twitter account (1300 followers in 3 years) & KC’s Snarkiest Cat (700 followers in 2 years)

Film Critic & Columnist Nov 2008-Jan 2013

Ink Magazine

●Wrote weekly film reviews; 45,000 circulation, targeting 21-35 year olds

●Contributed regular columns on topics related to film reviews & other cinematic happenings

Film Critic & Columnist Oct 2007-Feb 2011

Kansas City Star

●Wrote condensed weekly film reviews; 200,000-310,000 circulation

●Conducted celebrity interviews, wrote up additional film features on as-needed basis

DVD Gurus, Regular Contributor

Up to Date, KCUR 98.3 Jan 2001-Present

●Co-host of 40+ hour-long shows on specially curated films organized by genre, director, & topic

●Engage with listeners on calls & social media queries

Awards

Excellence in Marketing Award Feb 2016

Pet Business Magazine

Excellence in Marketing Award Feb 2015

Pet Business Magazine

Passion Projects

●Special screenings/events host and moderator at Alamo Drafthouse

●Guest Co-host on Alien Minute Podcast

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