Public Relations Government

**** ******** ****** ****, ******* Beach, FL *****

****.********@***.*** Cell: 561-***-****

Resume of: LISA L. KRONHAUS, MBA

Summary:

Accomplished Marketing and Communications Professional with proven track record of developing strategies through traditional, digital and social media channels that result in outstanding market growth

• Developer of communication strategies – both internal and external -- that inform all levels of the organization including: the C-suite, donors, managers, employees, volunteers and the public.

• Expert written and oral communicator with well-honed interpersonal and negotiating skills.

• Experienced public speaker, appealing to a wide range of audience sizes and demographics.

• Network of business relationships with government and civic leaders including CEOs, county commissioners, mayors, and U.S. Congresspeople.

• Proven success in managing crisis situations through outstanding media relationships that promote understanding among stakeholders and protect the organization’s reputation. Professional Experience

09/21 – Present Chief Executive Strategist

Lani Kai Communications – Boynton Beach, FL

• Consulting service specializing in marketing, strategy, communications, public relations and management of crisis communications.

07/21 – 09/21 Director of Marketing and Communications Jupiter Medical Center – Jupiter FL

• Direct media relations, internal and external communication and strategies for the Hospital’s 9 inpatient, outpatient, and urgent care facilities.

• Direct and oversee multi-level traditional-, social- and media relations campaign to educate the public on COVID-19 vaccinations.

• Develop marketing plans for the Hospital’s service lines.

• Develop positive employee relations programs in partnership with human resources. 11/2014 – 10/2019 Assistant Vice President, Marketing and Public Relations Bethesda Health/Baptist Health South Florida - Boynton Beach, FL

• Responsible for leading and executing Bethesda’s Corporate Branding and Communications strategies and messaging to support all business objectives.

• Collaborated with C-suite and HR to lead and execute external, internal, digital, Email marketing and social media strategies to promote brand awareness for Hospital System’s key programs and services.

Lisa L. Kronhaus – Page 2

• Led the 4-year public relations and communications strategy for keeping all stakeholders apprised of Bethesda’s merger with Baptist Health South Florida through all channels including: print, social and digital media, email campaigns, website and intranet messaging.

• Oversaw the strategy and market development for the opening of an Urgent Care center, an outpatient Rehabilitation facility and a Women’s Center.

• Responsible for marking presentations to government leaders, chambers of commerce and area businesses to garner market share growth and promote brand awareness.

• Directed and created web content and SEO for System’s five websites.

• Responsible for System’s $3 million marketing budget and staff of f10, with 40 dotted line reports comprised of physician navigators and clinical managers.

• Responsible for marketing 40 key service lines and increasing return on ad spend by 30% year over year through measurable strategies.

• Wrote grants ranging from $50k to $350k to secure funding for medically needy patients.

• Directed and managed 8-10 major special events per year, ranging from black tie events to community education forums.

• Chief media spokesperson for all public relations and crisis communication strategies to ensure Bethesda’s brands maintain best in class experience. 10/1999 - 11/2014 Director, Marketing and Public Relations Bethesda Health, Inc. – Boynton Beach, FL

• Responsible for all aspects of Hospital’s corporate communications strategies for the C-Suite, Board members, physicians, employees, government officials and the public.

• Served as primary news media spokesperson for all Bethesda entities.

• Oversaw marketing, media and public relations and crisis communications for two hospitals, seven outpatient facilities, an inpatient rehabilitation facility and a heart hospital.

• Led and managed all Bethesda’s “Cancer Survivors’ Day educational events for the public, in partnership with Susan G. Komen and the American Cancer Society.

• Served on the 10-year executive planning team to oversee all market development strategies and communication plans for the opening of 80-bed, Bethesda Hospital West.

• Achieved 5% market share growth for Bethesda’s service lines, resulting from building strong referral networks and collaborative partnerships with 40 service line managers.

• Produced health magazine, Bethesda Life, mailed to 180,000 homes in Palm Beach County. 01/1996 – 06/1999 Director, Public Relations

Memorial Healthcare System – Hollywood, FL

• Served as the primary news media spokesperson for all media inquiries.

• Responsible for all crisis communications for all MHS hospitals.

• Wrote weekly employee memo and monthly employee newsletter.

• Managed all media affairs for the late baseball great Mr. Joe DiMaggio.

• Wrote and produced the System’s Annual Report.

Lisa L. Kronhaus – Page 3

03/1993 – 01/1996 Director, Marketing and Public Relations Parkway Regional Medical Center – North Miami Beach, FL

• Served as the primary news media spokesperson for all media inquiries.

• Oversaw all crisis communications, protecting the Hospital’s brand and reputation.

• Managed 400 volunteers.

• Handled labor relations and communication plans for physicians and employees. 03/1992 – 03/1993 Health Reporter

Medical Business Newspaper – North Miami, FL

09/1989 – 03/1992 News Writer

WSVN-Sunbeam Television Stations – Miami, FL

Academic

History: M.B.A. in Healthcare Administration

St. Thomas University, Miami, FL

B.A. in Communications and Political Science – Cum Laude Florida State University, Tallahassee, FL

Awards and

Honors: Fellow – International Radio and Television Society, New York, NY Phi Beta Kappa

Mortar Board Senior Honor Society

Omicron Delta Kappa – National Leadership Honor Society Business Partner of the Year – School District of Palm Beach County – 2013 Community

Activities: Volunteer, A.W. Dreyfoos School of the Arts – 2014 to Present Volunteer, Young Singers of the Palm Beaches, -- 2011 to Present Volunteer, Literacy Coalition of Palm Beach County

Contact this candidate