Adrienne Czech

**** ******** ****

Lake Bluff, Illinois 60044

Cell 773-***-****

Email adsm8j@r.postjobfree.com

Director of Marketing, Jelmar, LLC, (CPG): Skokie IL Jan 2005-Present. National Manufacturer of Household Cleaning Products under the CLR and Tarn-X brands

Reporting to the CEO/Owner, led a complete brand transformation by leveraging heritage and key marketing strategies and tactics to drive growth and develop timeless brands. Manages a $13M budget across consumer/retail, B2B industrial/commercial, and ecommerce businesses.

Led foundational insights work (qualitative and quantitative) to Identify core strategic platforms for long-term growth

Led RFP processes to secure new agency/vendor partners including advertising, design, and video production agencies.

Relaunched the CLR (CLeaR) brand via a new brand equity building communications and media strategy while growing brand awareness to 6+pp across all category users and 14+pp across the Media Target Audience and delivering a media ROI of 1.76.

Led development of a new to company Innovation Process and educated cross functional team on the process.

Leads all new product development projects, managing cross functional team and overseeing sharing of key milestones with senior management and cross functional counterparts.

Assisted in building a 5-year innovation pipeline to build on brand equity and shift the mix to higher share/velocity category segments.

Led the strategy and execution of new packaging across entire brand portfolio, including managing design team, working with Operations to minimize overhead exposure and ensure graphic consistency and accuracy across all labels and cartons.

Directs all marketing agencies and vendors including advertising agency, public relations agency, website team and graphic designers to ensure delivery on time and on budget and adherence to strategic goals of company.

Conducts annual competitive overview and assessment, and monthly business performance analysis across all channels leveraging syndicated and custom data and analysis.

Leads strategy and daily activity of social media, Influencer campaign, and digital marketing platforms including Facebook, YouTube, Instagram, Twitter, Pinterest Tik Tok

Collaborates with sales to develop materials for retailer sell in and promotional activity at point of purchase.

Develops and presents presentations launching new initiatives to internal and external sales team including advertising campaign and schedules, new package design, new item launches, shopper marketing programming, velocity driving point of purchase tactics,

Supports sales with trade show booth and material development and participates in trade shows.

Organizes and leads internal team meetings

Department Manager: Midwest Lists & Media, Bradford Group, Niles, IL 2000- Dec 2004

In-house print advertising agency for The Bradford Group direct response collectible companies which include: The Bradford Group included The Bradford Exchange, Ashton-Drake Galleries, Hamilton Collection, Hawthorn Collection.

Created and lead the negotiation strategies on behalf of the company, each year reducing rates by 3-8%.

Managed daily activities of 3 media buyers and 3 list buyers (6 direct reports) within the MWL&M department.

Responsible for all cross-training functions and day to day operations and goals of department.

Worked with IT team to create new buying software system for the department, tested and trained team to work with it and handled any issues or updates on new system for group.

Senior Media Buyer– Midwest Lists & Media, Bradford Group, Niles, IL 1997-2000

Negotiated contracts for 7 sisters (Good Housekeeping, Redbook, Better Homes & Gardens, Family Circle, Woman’s Day, McCall’s), USA Weekend, Parade, Valassis and News America accounts for company. Surpassing the goal of price reductions year after year on a print budget of over $100 million dollars.

Managed media assistant (1) and media buyers (2) in this role.

Media Buyer– Midwest Lists & Media, Bradford Group, Niles, IL, Oct 1995-1997

Handled the placement and media buys for 25-50 publications within the vertical publications for in house DR clients.

Managed media assistant as a direct report to begin management training.

Riffco Advertising Inc. Northbrook, IL: Media Assistant- Oct 1992-1995 (Clients included: Automotive, Financial, Foodservice, Candy Companies)

Assisted with radio and print media buys

Managed creative concepts for direct mail programs

Handled overall department needs

Personal Skills: Hardworking, Loyal, Honest, Detail Orientated, Team Motivator

Technical Skills: Microsoft Office, MS Excel & Word, Publisher, PowerPoint,

IRI, Nielsen Analytics

Volunteering: Bernie’s Books, Feed My Starving Children, LFHS XC Team Mom 2022

St. Mary’s University, Winona, Minnesota,

Bachelor of Arts/Communication with PR emphasis, May 1992

References Available on request

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