Alana Jackson
** **** **** ** ** • Comstock Park, MI • 49321
CELL 231-***-**** • E-MAIL **********@*****.***•LINKEDIN https://www.linkedin.com/in/argjackson EDUCATION Bachelor of Arts – Psychology
Fine Art Foundation Courses
Grand Valley State University - April 2011
PRODUCT LINE PROFESSIONAL
• Communication • PLM
• Service Oriented • Collaborative
• Organized • Innovative
• Detail Oriented • Creative
• Product Manager • Resourceful
EXPERIENCE Wolverine Worldwide – Rockford, MI Associate PLM - Wolverine Brand June.2018-Aug.2020
• Manage PLM (product lifecycle management) system and elected “super user” status
• Build and own Merchandizing books for milestone meetings; including all new product with images, pricing, consumer territories, colorways, and technologies via Illustrator
• Create and manage “global worksheet(s)” (working product lifecycle doc) while keeping PLM aligned
• Initiate RACI (responsibility matrix) update to improve team process and support the corporate Way Forward initiative within Wolverine brand
• Collaborate with Marketing on Naming conventions and image decisions
• Build and manage visual line plans for milestone meetings; displaying a product and price point visual of active skus in each category to improve price gaps and decrease sku count
• Own new product architecture/consumer territory changes by initiating mass PLM updates with PLM support team to align/update historical data with current and keeping all departments aligned
• Implement a formal naming process for briefs/pattern/color names that significantly improved alignment between sales, marketing, and PD
• Lead bi-weekly missing fields meetings with PD and demand planning to keep data updated and obtainable
• Manage all forecasting and sample orders for sales and marketing Wolverine Worldwide – Rockford, MI Product Line Specialist - Merrell Aug.2015-June.2018
• Build and manage the global worksheet to serve as a visual point of product line management between factories, overseas development team, and regional leads
• Ensure accuracy of internal PLM system consisting of spec/data entry and changes of SKU attributes, run various reports and communicate data to distribution teams
• Oversee and organize current, prior, and future season’s footwear samples serving as a footwear guru for all performance (hike/trail run/work) product
• Supervise all photography samples in a timely matter to meet buyers guide/catalog deadlines for Marketing while keeping the Digital Media Hub updated with correct images as needed
• Manage all online customer inquiries
• Support PD, marketing, and sales teams with seasonal milestone meeting setup
• Manage and track component ring orders for regions by working closely with Merrell Asia team
• Create PD Memos each season to communicate changes in product to our sales teams and Factories in Asia HexArmor – Grand Rapids, MI Inside Sales Solutions Specialist - Northeast Oct.2013-Mar.2015
• Promoted to Solution Specialist in July ‘14 to develop and manage mid-size to large accounts in NE region
• Consult on hand safety needs with various companies within the oil/gas, mining, and construction industries
• Manage all customer service/ecommerce inquiries and LiveChat
• Maintain and develop strong relationships with new and existing distributors of HexArmor products
• Facilitate sales, discovery calls, and qualify/generate leads by thoroughly researching background information
• Generate/prospect new business through networking, tradeshows and marketing strategies
• Manage and organize sales pipeline/dashboard via Salesforce.com
• Prioritize daily workflow by utilizing organizational tools to effectively and efficiently complete tasks/projects
• Utilize Microsoft Office applications including Word, Power Point, Excel, and Outlook daily
• Provide inventory, pricing, and product information via Tableau REFERENCES (upon request)