Marketing Manager Senior

Tony Lacy-Thompson

Senior Marketing Manager/Director

Address San Jose, CA, 95123 LinkedIn www.linkedin.com/in/tonylacythompson

Phone 408-***-**** E-mail ****************@*****.***

Growth and product marketing director with over 10 years successful experience in startup and enterprise-size B2B businesses, high-level and hands-on. Strong ability to increase brand awareness and generate demand through digital marketing, PR and ABM initiatives. Experienced in data-driven analytics, content creation, sales enablement, and positioning through storytelling, public relations, and sales/customer partnerships. Excellent presenting and written communication skills. Good understanding of AI/ML, ADAS, IoT (software and hardware). Certified in HubSpot Inbound Marketing, Google Analytics, Google AdWords. Experience with Salesforce, Zoominfo, Mailchimp, etc.

Areas of Expertise

Digital Marketing/SEO/PPC Google Analytics/KPIs

Demand Generation GTM/Marketing Strategy

Content Creation Press/Analyst Relations

Branding and Positioning Buyer Persona Creation

Work Experience

03/2021-

Present

Director of Marketing

Dhyan Networks & Technologies, Inc, Fremont, CA. IoT Device Management.

Created marketing function for this 16-year old telco/IoT device mgmt company.

Created content (blogs, white papers) for 5G and smart streetlight management. Created style guide, wrote case studies, rebuilt website, wrote/distributed newsletter.

Researched new markets. Wrote and distributed monthly press releases. Briefed press and analysts resulting in coverage in SmartCitiesWorld, Enterprise IoT Insights, ITS International. Increased lead generation, resulting in $2M pipeline.

06/2017-12/2020

Senior Marketing Manager / Business Development Manager

IntelliVision, San Jose, CA. AI Video Analytics.

Revamped marketing for AI video analytics company. Rebranded company with AI positioning and rebuilt website. Created new content, collateral and marketing campaigns resulting in $6M pipeline worldwide in smart home/city/auto (ADAS).

Increased leads 1000% with SEO, PPC, social and email campaigns to build online demand gen process and put IntelliVision in top 3 web results for “AI video analytics.”

Wrote monthly press releases working with agency. Briefed press and analysts resulting in coverage from IHS Markit, MarketsandMarkets, Frost&Sullivan, Aragon.

01/2004-05/2017

Marketing Consultant

Independent, San Jose, CA

Created and implemented go-to-market plans for hi-tech startups in diverse B2B industries to increase online presence and generate demand.

Maximized client SEO and PPC leading to increases of up to 700% in leads. Developed social media pages, press releases, white papers, collateral.

Interviewed customers for success stories. Created websites, content for collateral, blogs and digital marketing. Managed press/analyst relations and tradeshows. E.g.

Thuridion, Scotts Valley, CA. Software Development Consulting.

Created go-to-market assets (collateral, website) for credit union software product.

Solid State Optronics, San Jose, CA. Optically Isolated Semiconductor Switches.

Rebuilt website, reconfigured Adwords campaigns leading to 200% increase in leads.

Hedge Trackers, Saratoga, CA. Derivative Accounting Financial Software.

Created all new collateral for FinTech product line.

03/2002-12/2003

Director of Marketing

Tidal Software, Mountain View, CA. Workload Automation/Job Scheduling Software.

Revamped marketing, helped increase annual revenues by 50% to $9M.

Managed marketing team – designed new branding, website and collateral.

Moved company from “niche player” to “visionary” in Gartner magic quadrant.

03/2001-02/2002

Director of Product Management

Oracle, Redwood Shores, CA. Database and Application Software.

Managed Application Server product and launched Object Broker technology.

Developed Object Broker product roadmap with engineering and customers.

Managed successful absorption into Oracle server.

Education

Bachelor of Science: Computing and Physics (1st class honors)

The Open University - Milton Keynes, UK

Publications

INFORMIX-SQL: a Tutorial and Reference, Prentice Hall

Office Automation with Q-One, Prentice Hall

Databases and 4GLs, UNIX Business UK (10 month series)

Theater reviews for RegardingArts.com and San Jose Mercury News

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