Director of Golf-Head Golf Professional
Resume:
Jack Diehl, PGA
*********@***.***
PGA DIRECTOR OF GOLF
ENHANCE MEMBER SATISFACTION CREATE WINNING TEAMS Increase Membership INCREASE REVENUE Live Passionately Memory Maker Integrity Shared Vision An approachable, energetic PGA member & engaging Professional Salesman with award winning expertise in Golf Operations; Customer Service & Hospitality; Team Leadership & Support; Budgeting, Forecasting & Expense Control; and, Business Development & Sales.
“Strategic and Innovative Thinker with Record of Significantly Impacting the Bottom Line” PGA Member Professional with 20+ years of experience serving world class resorts, private clubs and high-end daily fee facilities including the Snowmass Club, Greystone G&CC (Alabama), the Landfall Club & more. Key Areas of Expertise & Skills
Customer Service & Hospitality
Team Member/Leader
Member/Customer Retention
Brand Ambassador
Sustainable Growth
Strategic Planning/Budgeting
Expense Control
Fiscal Responsibility/P&L
Merchandising
Creativity/Problem Solving
Conflict Resolution
Ambassador of FUN
Achievements & Awards
Growth mindset professional with a track record of protecting club assets (members, guests and all team members), ensuring club standards and safety for all. Customer Service and Hospitality is priority #1.
History of sustainable revenue growth; membership, rounds, merchandise and event F&B.
2020-2022 Elevated customer service experience while increasing rounds 30%.
2019-2022 Success with Get Golf Ready, PGA Jr. League and PGA Family.
2019 3-time recipient of Award of Excellence (top 56 of 250+ golf professionals in CCA) Invited.
2018 CCA Bronze Medal of Excellence, a top 40 facility (of 250+) Invited. Professional Experience
PGA Director of Golf
Lake of the Woods, Fredericksburg, VA 2021-2022
18-hole, Private HOA Community Facility
Achievements:
Worked with Board of Directors, Golf Committee, Planning Committee and others to: o Update fee schedule for 2022-23 to increase rounds, revenue and outside events. o Streamline membership offerings to address HOA Community needs. o Create, present and gain budget approval for 2022-23 season.
Grew full golf and family memberships 112%.
Grew Merchandising over 100% with 65% COGS.
Increased events by 20% and tournament/outings participation by 35%
Oversaw Maintenance and F&B; held weekly department head meetings
Secured Golf Maintenance RFP, awarding a 5-year maintenance contract to IGM. PGA Lead Golf Professional
Greystone G&CC, Birmingham, AL 2020-2021
36-hole, Exclusive Private Golf Community, a platinum candidate Home of the PGA Champions Tour, The Tradition and the award-winning Blackburn Golf Academy Achievements:
General Manager’s recognition for exceptional golf shop service and hospitality.
Rejuvenated Outside Service, improving an already exceptional level of hospitality.
Directed Junior golf summer program.
Jack Diehl, PGA p2
PGA Head Golf Professional
Magnolia Creek Golf Club, League City, TX2018-2020 27 Hole, Private ClubCorp facility
Achievements:
Responsible for Golf Operation; Operations, events, budgeting and expense control.
Team Leader/Mentor 50+ staff members and a Director of Instruction. Elevated customer service levels.
Weekly department head meetings; coordinate with Maintenance and F&B daily.
Increased membership and revenue; added Spring and Fall PGA Junior League Program.
Successfully & profitably captured (built) ladies merchandise market.
Played golf with members of all skill levels. Traveled with members to play in pro-ams. PGA Head Golf Professional (seasonal)
The Rio Grande Club & Resort, South Fork, CO2017
18-hole, Resort Facility with a Private Club
Achievements:
Responsible for entire Golf Operation; all golf personnel, tournament/outings, bag storage & cart maintenance, merchandising; budgeting and expense control, and marketing.
Increased rounds 22%; Increased membership 30%; Increased events & participation 35%.
Increased merchandise sales over 300% with COGS less than 70%. Early Career
PGA Lead Golf Professional (seasonal)
The Snowmass Club, Snowmass Village, CO 1 year
PGA 1st Assistant Golf Professional/Director of Instruction Crow Creek GC, Calabash, NC 6 years
Owner
Synergy Golf Academy, White Plains, NY - Myrtle Beach, SC 5 years Synergy Golf Pro-ams, Mexico - Central America - Caribbean PGA Associate Professional
Legend Trail GC, Scottsdale, AZ (Troon Golf) 2 years PGA Assistant Golf Professional
The Country Club of Landfall, Wilmington, NC 1 year Technology Experience & Skills
Proficient with MS Office Suite: Excel, Word, PowerPoint, etc. Utilize Trackman, Foresight, GS Pro, V1, Club Essentials, Members First, Club Prophet, and more. Proficient with most POS, Tee Sheet, Handicap (ghin) and Event/Meeting Technologies.
2022 Upgrade LGA, MGA and events to GolfGenius; Upgrade team efficiency.
2021 Tee Sheet change, Jonas to EZLinks, integrated to Jonas POS, trained staff
2019 ClubCorp/Invited led POS change in IBS to Micros; Inventory/sku migration, trained staff. Education
University of Scranton Scranton, PA BS Business Administration Concentration in Finance and Marketing
Interests & Hobbies
Sports: golf, skiing, tennis, fishing; Photography, Hiking, Travel, Cooking; Growing Businesses, Public Speaking Award-Winning Salesman (multiple industries), National Sales Manager & Sales Trainer
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