VP for Sales and Marketing

Ronald C. Santos

VP for Sales and Marketing / Head of Business Unit

+63-917******* ***********@*****.*** PHP 150,000 Ateneo de Manila University University of Manchester (AMBS)

Experience

** ***rs of total experience

Dec 2020 - Present

VP for Sales and Marketing

FValentin Prime Development Corporation National Capital Reg, Philippines Industry Real Estate and Commerce

Specialization Entire Business Unit Management

Role Management

Position Level CEO / SVP / AVP / VP / Director

Monthly

Salary

PHP 300,000 (Inclusive of Profit Sharing)

The main responsibility of the VP for Sales and Marketing is to be the Head of the Business Unit. The VP sets and hits both Sales Department and Marketing Department Annual Business Targets. The VP also creates, implements, monitors, and approves Programs and Policies, The VP also creates initiatives to Hit all Department KPIs.

Reporting to the Chief Executive Officer of the FValentin Group of Companies. Functions:

1. The VP for Sales and Marketing is the decision-maker and approver for all Sales and Marketing Department activities;

2. VP is the creator of Policies and Processes within the Sales and Marketing Department, and the reviewer of Policies that involve multi-Departments, including this Department;

3. VP is responsible to interview, hire, direct, coach, promote, discipline, and terminate the Managers and staff;

4. Weekly Team Meetings with own ManCom.

(Created the Business Plan for a Start Up Nationwide Sales Team.) Jun 2019 - Nov 2020

Director, Sales

Property Company of Friends, Inc. National Capital Reg, Philippines Industry Property / Real Estate

Specialization Sales - Corporate

Role Management

Position Level CEO / SVP / AVP / VP / Director

Monthly

Salary

PHP 140,000

Ensures that Lancaster New City provides P2Billion Gross Sales every year, via the Authorized Companies which sell the project;

Decision Making - Makes informed decisions derived from analysis, wisdom, experience, and moral perspective for the Company; Managing & Measuring Performance - Sets clear and consistent expectations, then monitors progress;

Priority Setting - Determines and focuses on the high payoff activities to achieve goals;

Comes up with realistic Sales Forecasts and Trends; Business Planning;

Manages the whole Sales Team of PCFI.

(Moved from In-House Sales Director to Retail Sales Director.) Sep 2018 - Feb 2019

National Sales Manager / Head of Area Sales Management, AVP 2GO Logistics Inc. National Capital Reg, Philippines Industry Sales

Specialization Logistics/Supply Chain

Role Management

Position Level CEO / SVP / AVP / VP / Director

Monthly

Salary

PHP 130,000

Head of Area Sales Management is a National Sales and Management Position. The position is primarily responsible for the Sales Performance of 2GO Logistics Inc. in the Philippines. The Head has to ensure that Top-line and Bottom-line targets are consistently achieved by delivering positive performances on Warehousing, Land Transport, Cross Dock, Domestic Freight, and other logistics services. The Head also conducts planning, develops and executes marketing initiatives, and implements Management Sales Objectives.

(Created the Business Plan for a Start Up Nationwide Sales Team.) Mar 2018 - Aug 2018

National Sales Manager

PPC Asia Corp (member, PPC Group) National Capital Reg, Philippines Industry Automobile / Automotive Ancillary / Vehicle Specialization Sales - Retail/General

Role Management

Position Level Assistant Manager / Manager

Monthly

Salary

PHP 110,000

Drives the entire Sales Force to constantly achieve their monthly Sales Targets; Provides guidance and support to all Sales Units to ensure efficiency and productivity in all levels and Regions;

Develops relationships and increases business volume in all Customers Nationwide; Provide leadership to constantly increase Market Share, Account Activation, and Negotiation Completion.

(Head of Sales, National in coverage.)

Apr 2017 - Mar 2018

Head, Business Development and Branch Development

Motortrade Nationwide Corporation National Capital Reg, Philippines Industry Automobile / Automotive Ancillary / Vehicle Specialization Branch Development, People Management, Branch Development Role Management

Position Level Assistant Manager / Manager

Monthly

Salary

PHP 99,000

Manages, oversees, and monitors Department Personnel's tasks including Project Costing Evaluation, Field Construction, Drafting, Drawing, Technical Design, and Maintenance of Company Property;

Ensures efficient Project Cost Control and Management of all Projects, from conceptualization to maintenance;

Conducts Regional Planning to all Regions, Nationwide. Discusses (1) YAGO Performance, (2) Plans and Adjustments, and (3) Implementation Guidelines for Key Strategies for 2018;

Coordinates with the ManCom and BODs/Owners, regarding Projects/Programs' Progress, Challenges, and Needed Support to improve results, on a Monthly basis; Monitors Projects/Programs' Updates with eight (8) Region Managers and their respective Area Managers, on a Bi-Monthly basis.

(Applied for Regional Sales Manager, positioned as Head of BBDD.) Jul 2016 - Mar 2017

(9 months)

Regional Sales Manager

North Trend Marketing Corp (Cebu) National Capital Reg, Philippines Industry Automobile / Automotive Ancillary / Vehicle Specialization Sales - Retail/General

Role Management

Position Level Assistant Manager / Manager

Monthly

Salary

PHP 65,000

REGIONAL SALES MANAGER (July 1, 2016 – Present): North Trend Marketing Corporation – Venture Bldg. Madrigal Business Park, Ayala Alabang, Muntinlupa.

- I was able to bring 191% increase in Actual Sales, from Php4,937,003

(JUL) to Php14,355,569 (OCT), by tapping all existing Programs, by creating tailor-fit Programs to Huge Dealers and Distributors, by introducing NEW SKUs to most of the Accounts, and by opening NEW Accounts;

- I was able to improve collection efficiency of 1-105 days AR by 36%, by monitoring the weekly collection of every Sales Advisor, per Account if necessary;

- I covered the areas of National Capital Region, Bulacan, Part Laguna, and Rizal Province to execute the Company's Programs, to improve Sales Distribution and Volume;

- I conducted research, analysis, and evaluation for possible sources of sales; present a PNL computation for the proposed Program;

- I did gap analysis, and develop plans to addresses operational gaps and market opportunities;

- I searched for potential Dealers, Distributors, and other possible sources of Sales Volume, conduct outlet surveys, and perform Route Configuration Analysis.

(Covered entire NCR and Region IV-A)

Jun 2012 - Jun 2016

(4 years 1 month)

Business Development Manager-SALES

PEPSI COLA PRODUCTS PHILS., INC. National Capital Reg, Philippines Industry Food & Beverage / Catering / Restaurant

Specialization Sales - Retail/General

Role Management

Position Level Assistant Manager / Manager

Monthly

Salary

PHP 50,000

BUSINESS DEVELOPMENT MANAGER (June 1, 2013 – Present): Pepsi Cola Products Philippines Inc. – Tunasan, Muntinlupa City

- I covered the areas of National Capital Region, Laguna, and Rizal Province to execute the Company's Programs, to improve Sales Distribution and Volume;

- I managed Business Development Officers and Contractual Employees to achieve positive results for the implemented Programs; I coordinate with all the Support (non-Sales) Departments to ensure flawless execution that may result to Program success;

- I conducted regular on-the-job coaching to front-liners, recommend the selection, transfer, and, promotion of sales personnel;

- I conducted research, analysis, and evaluation for possible sources of sales; present a PNL computation for the proposed Program;

- I did gap analysis, and develop plans to addresses operational gaps and market opportunities;

- I looked for potential Distributors, conduct comprehensive Tertiary and Secondary Market outlet surveys, perform Route Configuration Analysis, and execute Roll Out of NEW SNACKS and BEVERAGE Distributors;

(Promotion from Territory Sales Manager position)

Jul 2007 - Nov 2011

(4 years 5 months)

District Team Leader / Sales Supervisor

Coca-Cola Bottlers Philippines National Capital Reg, Philippines Industry Manufacturing / Production

Specialization Sales – Corporate

Role Supervisor/Team Lead

Position Level Supervisor / 5 Years & Up Experienced Employee Monthly

Salary

PHP 33,000

DISTRICT TEAM LEADER ‘Sales Supervisor’ (November 2009 to Present); Coca Cola Bottlers Philippines – Paz Guazon St. Paco, Manila, Philippines;

(Promotion from Accounts Executive position)

Education

2024 University of Manchester

Post Graduate Diploma / Master's Degree in Business Studies/Administration/Management United Kingdom Major Global Master of Business Administration

Global MBA - Alliance of Manchester Business School July 2022 to June 2024

2000 Ateneo de Manila University

Bachelor's/College Degree in Economics Philippines Major Economics

CGPA 86.0 / 100.0

Skills

Advanced People Management, Negotiation Skills, Driving Skills, Account Management Languages

Proficiency level: 0 - Poor, 10 - Excellent

Language Spoken Written

Filipino 10 10

English 9 9

Jobstreet English Language Assessment (JELA)

Date Taken 19 Jul 2011

Score 35/40

Additional Info

Expected Salary Open for Negotiation

Preferred Work Location National Capital Reg

Other Information

Other Applicable Skills:

License(s):

Civil Service Commission – Government Service

Philippine s – 2000

LTO Driving License – Professional Driving, Philippines Language(s):

English, Filipino

Trainings:

Purchasing Training, FValentin Prime Development Corporation, 2022 Basic Sales Training, Coca Cola Bottlers Philippines Negotiation Skills Training, Coca Cola Bottlers Philippines Front Line Leadership Skills Training, Coca Cola Bottlers Philippines Cross Organizational Boundary Reinforcing Alignment (COBRA) Training Effective Presentation Skills, Pepsi Cola Products Phils., Inc., 2015 Effective Business Writing Skills, Pepsi Cola Products Phils., Inc., 2016 Coaching Managers Workshop, Pepsi Cola Products Phils., Inc., 2016 Effective Leadership Training, North Trend Marketing, 2017 About Me

Gender Male

Age 43 years

Address 64B Chorillo St. Brgy. Barangka, 1808, Marikina City, National Capital Reg, Philippines

Nationality Philippines7

RONALD C. SANTOS

Applicant

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