Marketing and Brand Management, Strategic Planning and Execution

Robert A. Manus

** ****** ******, ***** *****, NY 10590

203-***-**** / ********@*****.***

Brand Management, Strategic Planning, Executive Operations, Creative Marketing, Product Development, B2B(Wholesale) and B2C(Retail) Experience- Most Recent

CEO/GM

Clifford Michael (2001-2018)

Created and operated a multi-store Luxury Brand Retail Company Leased, improved and established prime retail locations in the USA Established flagship store on Madison Avenue, NY, East 60th Street, NY. Also Greenwich, CT, Great Neck, LI, Newbury Street, Boston. Opened and operated seasonal and short-term lease stores in upscale malls including - The Westchester, Short Hills, Garden State, Riverside Square, Copley Place, Galleria, VA, King of Prussia, The Prudential, and others, Resort areas such as Aspen, Snowmass, Park City, and Alaska.

Envisioned and successfully launched omni-channel ad programs to drive sales and brand recognition New York Times national print ads, direct mail and email programs. Digital messaging with website, Google AdWords, Facebook using keyword SEO. Achieved search engines effectiveness and customer growth and sales increases. Produced and scripted all creative in-house; supervised all photoshoots, ad layouts, video production, brochure and postcard production, in-hotel promotions. Cost effective. Improved customer loyalty, satisfaction, retention and sales by initiating a VIP customer program. Increased customers spend levels through engagement and incentives. Hired, trained, motivated all staff including retail locations, administrative and oversaw company factory for production, custom orders, design. Attended trade shows for fashion and textiles domestically and internationally for sourcing and purchasing. Merchandised and developed all brand collections. Financed and administered business operations based on cash flows and sales projections.

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Experience - Prior

VP/GM

Stylechic Inc. (1992-2001)

Co-managed multi-division wholesale brands including all operations. Governed full spectrum of design, marketing, production and sales to supply each division.

Managed showrooms and cross-functional staff in marketing, merchandising, selling collections in USA, Canada, and Europe at trade shows, direct contact and advertising. Initiated and created Outerwear Collections for Europe, USA and Canada. Successfully opened all major upscale accounts in England with strong sales thru. Established offices in Europe. Personally, opened most major accounts in UK, Harrods of London, House of Fraser Group, Dickens and Jones, Peter Robinson, Lewis, Liberty House and more as well as Karstadt and Kaufhof in Germany. Initiated Sportswear division and created, merchandised and marketed collections in USA to store like Limited Stores, Casual Corners and better specialty stores. Key Skills

Business Acumen, Entrepreneurial Innovation, Project Management, Product Development, Brand Marketing, Creative Advertising, Sales Management, Customer Retention and Loyalty, Merchandising, Analytic Mindset, Communication and HR, Trade Show Sourcing, Business Operations, Cash Flows, Finance, Importing, Purchasing EDUCATION

• Master of Arts in Educational Technology,

Film, TV, Radio, Audio, Psychology, Analysis, Statistics. Thesis completed. Graduated Concordia University Montreal, Canada

• Bachelor of Arts

Communication Arts (Film, TV, Radio, Sound, Advertising), Loyola/Concordia University Canada Graduated Cum Laude

Languages English and French —Fluent

Mother language English

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