Event Producer Marketing Communications

OWEN FRAGER

**** ** *** ****** ~ Boca Raton, FL *3431

Voice: 561-***-**** ~ *******@*****.***

LinkedIn: http://www.linkedin.com/pub/owen-frager/0/39b/abb

MARKETING MANAGER & CONTENT CREATOR

I am an innovative and creative marketing strategist with a proven track record of capturing market share and increasing profits across several business models (B2C, B2B, D2C). My background encompasses entrepreneurial, consulting, and corporate management experience. I am known for being digitally connected with insatiable curiosity.

Key strengths:

* Building loyal account bases by creating marketing solutions that help clients increase their sales and profits utilizing limited resources.

* Crafting and implementing marketing communication campaigns (messaging, ads, collateral, events, case studies, executive presentations, video, web, social media content, SEO, SEM, digital advertising, text & email marketing automation, HubSpot, MailChimp, MailShake, Salesforce, PR, and IR).

* Developing strategic marketing plans and performing market research and competitive analyses.

* Working closely with sales teams to identify and pursue new business opportunities.

* Designing tools, testimonials, and other compelling ammunition for business development teams to use in making presentations and closing sales.

* Delivering profitable results within short time frames.

PROFESSIONAL EXPERIENCE

FRAGER CREATIVE, INC. – New York, San Francisco, and Miami 1989 to Present

Founder / Marketing Director

Launched a successful strategic marketing firm providing unique brand development and creative services to businesses in various industries. Clients have included Coca-Cola, Ricoh, Perrier, Men's Style Magazine, Alcatel, Citrix, Equitrac, CVS, leading advertising agencies and PR firms, and numerous small businesses.

Services include integrated marketing communications (research, advertisements, brochures, direct mail, websites, point-of-sale collateral), image building (naming, positioning, branding, competitive differentiation), sales motivation (contests, promotions, incentives, awards, events, trade shows, product launches, social media), and video production for training, advertising, and product/corporate information.

Responsible for: Providing marketing leadership to companies on a project basis, with expertise in launching new products, reinvigorating existing ones, and opening new markets; Creating marketing strategies, developing go-to-market plans, and driving execution; Overseeing account development, strategic planning, creative design, project management, budgeting, and selection and management of outside agencies and freelance staff.

I am a self-starter who isn't afraid to try new things. From digital postage to human resource outsourcing, to D2C prescriptions by mail, to cloud computing, to remote printing, to cause-related marketing, I've helped launch services and technologies that have changed economies and redefined business—the result: accelerated growth for these emerging companies leading to their acquisition by billion-dollar brands.

OWEN ROBERT FRAGER ~ PAGE 2 ~ 561-***-****

PROFESSIONAL EXPERIENCE (Continued)

Project highlights:

oFor ShopCity.com: Helped launch a powerful, flexible, and intuitive all-in-one D2C franchised online marketing solution for small businesses in 100 cities.

oFor a mail-order pharmacy: Developed an innovative strategy to capture market share within a sensitive D2C healthcare segment that increased sales from $18 million to $600 million and led to an acquisition by CVS. The program included philanthropic tie-ins with community organizations.

oFor Equitrac: Built a stronger corporate story and transition from a product to a solutions message platform across and created partner programs for Xerox, Ricoh, HP, Sharp, and Canon. After doubling its sales to $120 million in five years following the rebrand, Equitrac was sold to Nuance and then acquired by Kofax.

oFor Citrix: Launched new industry solutions marketing initiatives that were important milestones for the company's growth and now generate $1+ billion annually. Updated and enhanced corporate website and marketing communications. I produced a groundbreaking branding film that increased visibility/awareness among industry/financial analysts, press, and key accounts resulting in a significant Business Week feature and a steady stream of new leads and sales.

oFor a division of Alcatel: Identified and capitalized on a unique competitive advantage that doubled revenues to $120 million and led to an acquisition.

oFor Archer Management Services: Archer was a relatively small ($10 million) company offering legal courier services to New York law firms. We helped introduce the concept of outsourcing to law firms in NY, opening a new market and paving the way for their growth into a $500 million national leader in outsourced services for law firms and acquisition by Canon.

oFor Forrest Solutions: After exiting Archer, and his non-compete, its founder turned to us again to launch a reimagined competitor to the Archer message we created. The business went from an idea on a napkin to $100 million in sales in just 36 months, leading to its acquisition by Swiss Post, a global company with 54,000 employees in 142 nations and 7 billion francs in GMV.

oFor MC&A Hawaii: Conceived and produced a film that helped the island's most prominent event producer bring the Hawaiian corporate meeting and convention experience alive on video and eliminate the physical "site inspection" roadblock in the sales cycle. The video was so impressive that a former competitor saw capabilities and the potential they had never envisioned and acquired the company.

SOFTWARE PROFICIENCY

HubSpot, MailChimp, MailShake, Salesforce, Pardot, Canva, Adobe After Effects, WordPress, Photoshop

Marketing Specialties

Industry Marketing, Solutions Marketing, Cause-Related Marketing

EDUCATION

NEW YORK UNIVERSITY – New York, NY

Bachelor of Arts, Communications (Film & Television)

Graduated with honors from numerous sales and marketing seminars, including Xerox sales training

Creative portfolio and client testimonials are available online at http://www.frager.us

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