Strategic Brand and Marketing Partnerships Executive (Entertainment)
Resume:
G
E: *******@*****.***
L: New York, New York
BACHELORS /DEGREE
Boston College / Boston, MA
STUDY ABROAD
Al Akhawayan University/ Ifrane, Morocco
2012
EXPERIENCE
EDUCATION
PROFILE
CONTACT
SKILLS
• Digital/Paid Media
Strategy
• Creative
Strategy/Ideation
• Project Management
• Client/Media Relations
• Skillful Communication
• Strategic Account
Development
• Team Management
b
INTEGRATED MARKETING MANAGER
NBCUniversal / New York, NY/2020 - 2021
• Spearheaded the full creative development and execution of artist and network branded partner marketing solutions
• Lead creation development from ideation to execution across digital/social, linear, and music tentpole events
• Managed cross-functional conversations between creative, production and artist management teams to align on terms/scheduling, creative strategy, and execution deliverables
• Served as music tentpole Co-lead, developing custom digital go-to-market opportunities for the Latin Billboard Awards and Latin AMAs
• Led the project management of high profile award show marketing executions inclusive of managing music artist/ on-air talent negotiations and legal agreements
o Toyota/Latin American Music Awards
! Led Toyota’s emerging artist campaign featuring Jarina del Marco
(2018) and Silvestre Dangond (2019) working with brand and artist teams to produce a custom music video for the Latin AMAs
! Grew Toyota x Telemundo partnership by $500K from 2018-2019 o Neutrogena/Latin Billboard Awards
! Led and maintained 2018 and 2019 partnership with Gabby Espino, working with both her management team and show producers on a successful 360 marketing award show campaign
! Best performing Latin Billboard campaign (linear/digital) for 2019
• Partnered with external social teams (Facebook/IG, Twitter) to execute paid social campaigns
• Led post-campaign performance analysis
Creative storytelling, Project Management, Brand Partnerships GABRIELLE IWUNZE
MARKET ING PROFESSIONAL
INTEGRATED MARKETING SPECIALIST
NBCUniversal / New York, NY/2018-2020
• Lead the post-sale execution of brand-specific marketing across digital/social, linear, and full scale music tentpole activations
• Spearheaded the digital product and go-to-market launch of LatinXNow, Telemundo’s millennial focused music and entertainment brand
• Work closely with manager and creative team to bring branded content and concepts to life
• Serve as the primary point of contact for agency clients and internal teams
• Analyzed and optimized campaign performance to garner key insights that led future strategic approaches and recommendations ASSOCIATE DIRECTOR, MARKET ING
Conde Nast/ New York, NY/2021 – Present
• Strengthen stakeholder relationships, by acting as the client-facing lead throughout the ideation phase of music and entertainment creative proposals
• Project manage integrated projects by partnering with internal departments
(Brand Marketing, Creative, Experiential, etc.) to innovate and drive creative partnership success for Conde Nast brands (Pitchfork, Vogue, GQ)
• Develop strategy behind creative (entertainment/music) go-to-market campaigns and marketing proposals with a focus on innovation
• Participate in brainstorming sessions with sales and account strategy teams to answer a high influx of RFPs and proactive requests
• Leverage campaign insights to develop strategic approaches and recommendations
• Leading the development of the inaugural UMG x Pitchfork partnership and go-to-market content packages to support the ongoing relationship ACCOUNT MANAGER
US News and World Report / New York, NY/2017-2018
• Team with Account Executives and brand strategy team to develop innovative, insight-driven digital campaigns
• Lead all aspects of post-sale execution of sales and marketing accounts from kick off through completion
• Serve as the primary point of contact for clients and internal teams (sales strategy, planning, production, editorial)
• Build measurement strategies, by identifying performance trends and optimizing campaigns to meet and exceed client expectations DIGITAL CAMPAIGN SPECIALIST
NBCUniversal / New York, NY/2015-2017
• Launched, managed and optimized new advertising/marketing campaigns across all channels (video, display, OTT devices, and mobile)
• Worked directly with NBCSports/Olympics Sales and Network Partnership Marketing team to fulfill RFP's and compliment custom digital advertising programs across the portfolio
• Facilitated communication between creative agencies and third-party creative vendors
o Managed 8 accounts for the Rio Olympics (3 weeks), handling over $20 mil in total revenue
o Ensured that all campaigns and sponsorships performed and delivered across all platforms
ADVERTISING OPERATIONS COORDINATOR
NBCUniversal / New York, NY/2014-2015
• Trafficked and monitored NBCSports digital media campaigns, ensuring campaign delivery across various ad serving systems
• Interacted with sales marketing leaders to schedule campaigns for marketing sponsorships and live events
• Worked with external ad vendors to review and test images for various rich media creative and executions
• Led the troubleshooting of advertisement issues in real-time G
SKILLS
EXPERIENCE
PROGRAM COORDINATOR
A. Philip Randolph Institute / Washington, DC/ 2014
• Designed all promotional material linked to the youth division of APRI
• Managed all marketing and social media platforms
• Maintained and updated media lists, content management systems, and website
• Planned all aspects of travel, catering, and lodging for the 100+ youth attendees and delegates
• Organized and ideated various workshops, while heading outreach to various speakers set to facilitate the workshops
Microsoft Office
Adobe Photoshop
HTML/CSS
Double Click for Publishers
LANGUAGES
INTERESTS
MUSIC
TRAVEL
ARTS &
ENTERTAINMENT
ENGLISH
Native
ITALIAN
Intermediate
SPANISH/ARABIC
Beginner
GABRIELLE IWUNZE
MARKETING PROFESSIONAL
Microsoft Excel
Microsoft PowerPoint
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