G

P: +1-301-***-****

E: adsjxv@r.postjobfree.com

L: New York, New York

LinkedIn

BACHELORS /DEGREE

Boston College / Boston, MA

****-****

STUDY ABROAD

Al Akhawayan University/ Ifrane, Morocco

2012

EXPERIENCE

EDUCATION

PROFILE

CONTACT

SKILLS

• Digital/Paid Media

Strategy

• Creative

Strategy/Ideation

• Project Management

• Client/Media Relations

• Skillful Communication

• Strategic Account

Development

• Team Management

b

INTEGRATED MARKETING MANAGER

NBCUniversal / New York, NY/2020 - 2021

• Spearheaded the full creative development and execution of artist and network branded partner marketing solutions

• Lead creation development from ideation to execution across digital/social, linear, and music tentpole events

• Managed cross-functional conversations between creative, production and artist management teams to align on terms/scheduling, creative strategy, and execution deliverables

• Served as music tentpole Co-lead, developing custom digital go-to-market opportunities for the Latin Billboard Awards and Latin AMAs

• Led the project management of high profile award show marketing executions inclusive of managing music artist/ on-air talent negotiations and legal agreements

o Toyota/Latin American Music Awards

! Led Toyota’s emerging artist campaign featuring Jarina del Marco

(2018) and Silvestre Dangond (2019) working with brand and artist teams to produce a custom music video for the Latin AMAs

! Grew Toyota x Telemundo partnership by $500K from 2018-2019 o Neutrogena/Latin Billboard Awards

! Led and maintained 2018 and 2019 partnership with Gabby Espino, working with both her management team and show producers on a successful 360 marketing award show campaign

! Best performing Latin Billboard campaign (linear/digital) for 2019

• Partnered with external social teams (Facebook/IG, Twitter) to execute paid social campaigns

• Led post-campaign performance analysis

Creative storytelling, Project Management, Brand Partnerships GABRIELLE IWUNZE

MARKET ING PROFESSIONAL

INTEGRATED MARKETING SPECIALIST

NBCUniversal / New York, NY/2018-2020

• Lead the post-sale execution of brand-specific marketing across digital/social, linear, and full scale music tentpole activations

• Spearheaded the digital product and go-to-market launch of LatinXNow, Telemundo’s millennial focused music and entertainment brand

• Work closely with manager and creative team to bring branded content and concepts to life

• Serve as the primary point of contact for agency clients and internal teams

• Analyzed and optimized campaign performance to garner key insights that led future strategic approaches and recommendations ASSOCIATE DIRECTOR, MARKET ING

Conde Nast/ New York, NY/2021 – Present

• Strengthen stakeholder relationships, by acting as the client-facing lead throughout the ideation phase of music and entertainment creative proposals

• Project manage integrated projects by partnering with internal departments

(Brand Marketing, Creative, Experiential, etc.) to innovate and drive creative partnership success for Conde Nast brands (Pitchfork, Vogue, GQ)

• Develop strategy behind creative (entertainment/music) go-to-market campaigns and marketing proposals with a focus on innovation

• Participate in brainstorming sessions with sales and account strategy teams to answer a high influx of RFPs and proactive requests

• Leverage campaign insights to develop strategic approaches and recommendations

• Leading the development of the inaugural UMG x Pitchfork partnership and go-to-market content packages to support the ongoing relationship ACCOUNT MANAGER

US News and World Report / New York, NY/2017-2018

• Team with Account Executives and brand strategy team to develop innovative, insight-driven digital campaigns

• Lead all aspects of post-sale execution of sales and marketing accounts from kick off through completion

• Serve as the primary point of contact for clients and internal teams (sales strategy, planning, production, editorial)

• Build measurement strategies, by identifying performance trends and optimizing campaigns to meet and exceed client expectations DIGITAL CAMPAIGN SPECIALIST

NBCUniversal / New York, NY/2015-2017

• Launched, managed and optimized new advertising/marketing campaigns across all channels (video, display, OTT devices, and mobile)

• Worked directly with NBCSports/Olympics Sales and Network Partnership Marketing team to fulfill RFP's and compliment custom digital advertising programs across the portfolio

• Facilitated communication between creative agencies and third-party creative vendors

o Managed 8 accounts for the Rio Olympics (3 weeks), handling over $20 mil in total revenue

o Ensured that all campaigns and sponsorships performed and delivered across all platforms

ADVERTISING OPERATIONS COORDINATOR

NBCUniversal / New York, NY/2014-2015

• Trafficked and monitored NBCSports digital media campaigns, ensuring campaign delivery across various ad serving systems

• Interacted with sales marketing leaders to schedule campaigns for marketing sponsorships and live events

• Worked with external ad vendors to review and test images for various rich media creative and executions

• Led the troubleshooting of advertisement issues in real-time G

SKILLS

EXPERIENCE

PROGRAM COORDINATOR

A. Philip Randolph Institute / Washington, DC/ 2014

• Designed all promotional material linked to the youth division of APRI

• Managed all marketing and social media platforms

• Maintained and updated media lists, content management systems, and website

• Planned all aspects of travel, catering, and lodging for the 100+ youth attendees and delegates

• Organized and ideated various workshops, while heading outreach to various speakers set to facilitate the workshops

Microsoft Office

Adobe Photoshop

HTML/CSS

Double Click for Publishers

LANGUAGES

INTERESTS

MUSIC

TRAVEL

ARTS &

ENTERTAINMENT

ENGLISH

Native

ITALIAN

Intermediate

SPANISH/ARABIC

Beginner

GABRIELLE IWUNZE

MARKETING PROFESSIONAL

Microsoft Excel

Microsoft PowerPoint

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