Operations Manager

Sharmay Wood

Kendall Park, NJ • 906-***-****

adsjr6@r.postjobfree.com • LinkedIn

Manager

Seasoned strategist and recognized thought leader with unprecedented experience in introducing ground-breaking strategies through innovation that drive success and huge surge in growth; stellar history of orchestrating 100+ events and heading 120+ programs.

Brand roadmap author and bottom-line driver with broad vision, charismatic leadership, and advanced project management aptitude; time-tested record in establishing KPIs and OKRs as well as revitalizing and heading department. Growth champion with executive-level grasp and award-winning personality; grounded in directing project life cycle from initial concept through next-generation implementation; pioneered innovative solutions. Master problem solver with analytical traits and proven expertise in addressing complex challenges, uncovering improvement opportunities, and halting inefficient processes. Breakthrough financial performer, sound decision-maker, and consensus builder credited with generating evidence-based proposals, spearheading insight-driven fruitful initiatives, and cultivating profitable relationships; adept at cultivating consensus among stakeholders.

Team builder and mentor with unparalleled passion for leading cross-functional competent teams through hands-on talent development; known for nurturing winning culture, boosting team morale, and influencing positive change.

Digital maestro and exceptionally well-versed in launching creative marketing campaigns that unlock brand potential.

Core Proficiencies

Strategic Planning New Business Development Budget Monitor/Analysis Best Practices Implementation Crisis Response

Strategic Communication CX Enhancement Cross-Industry Collaboration Performance Assessment Community Relations

Corporate Governance Financial Analysis Stakeholder Engagement Employee Retention/Success Resources Optimization

Signature Accomplishments

Achieved 8% boost in first-year student retention and 50% reduction in student academic dismissal by introducing student success strategies and integrating generational technologies.

Initiated financial management programs for 500+ high school students; executed financial best practices; and devised innovative scholarship tool for families.

Accelerated social media presence on different platforms, including Instagram and Facebook by 67%.

Originated engaging content for website and other media channels to enhance brand recognition; reviewed traffic by utilizing Google Analytics.

Reimagined university services to excellently support 65% of first-generation students; earned NASPA First Forward designation for LSSU upon acknowledgment of first-generation student support.

Raised $100K+ funds for student engagement based on creative development.

Trained and empowered 20+ professional team members by nurturing inclusive culture.

Career Experience

Lake Superior State University Sault Ste. Marie, MI 2009 – 2022

Associate Dean of Student Affairs Director of Laker Success and Engagement (2021 – 2022)

Director of Campus Life and Laker Success (2018 – 2021)

Pioneered advertising strategies to generate revenue. Instituted well-designed programs to drive growth of 1500+ students; achieved multi-year grants worth $1M+. Cultivated reliable partnerships with subject matter experts to deliver great insights into programs. Ensure appropriate coordination across five offices into one cohesive unit, covering accommodations, residence life, student activities, dining services, and retention. Increase satisfaction of key stakeholders by promptly addressing concerns.

Led cross-functional team consisting of 15+ employees to develop campus student success program; accelerated student attendance by 38%; introduced OKRs and KPIs.

Boosted retention and success of students by formulating 120+ programs and three institutionally incorporated programs.

Launched 200+ e-learning and micro-learning events on multiple platforms, such as Discord and YouTube for 700+ students; performed in-depth analysis.

Spearheaded project life cycle of welcome week event for 2K+ undergraduate students; propelled 40% raise in attendance.

Built effective strategy for brand identity by leveraging insights and social trends; outpaced student engagement by 42% and improved student communication.

Rolled out successful marketing strategies for student affairs division to enhance credibility.

Governed 70+ student organizations to initiate effective leadership training for all students; designed training materials.

Associate Director of Campus Life and Housing (2009 – 2018)

Formulated plans and directed well-designed development programs to drive social and professional growth. Delivered strategic recommendations to optimize departmental processes for enhancing student communication. Produced evidence-based proposals to conclude budget requests. Developed plan and orchestrated campus-wide events for 2K+ students to increase student engagement. Forecasted and monitored 30+ budgets efficiently. Carried out daily operations, including student placements and communications. Exhibited appropriate communication etiquette and managed 100+ phone calls and emails per day.

Demonstrated exceptional leadership and led 45 student employees and seven professional staff members.

Slashed 15% overtime work hours; decreased deficit expenses by $200K+; monitored budget valued at $4M.

Reduced process time up to four hours from two months by establishing new process for allocating student rooms.

Attained an additional $200K of revenue per annum by instituting revenue generation plans.

Grew student involvement by ~30% each year through implementation of student involvement mobile app.

Created dedicated space on campus by partnering with students and administration members.

Consolidated individual offices of student affairs into unified campus life.

Additional Experience

Lake Superior State University Sault Ste. Marie, MI

Interim Director of Marketing and Communications

Acting Dean of Student Affairs

Acting Dean of Student Affairs

Financial Aid Officer, Grants, and Scholarship

Education

Master of Arts in Diplomacy, Concentration in International Conflict

Norwich University, Northfield, VT

Honors: Sigma Iota Rho

Master of Professional Studies in Political Management

The George Washington University, Washington, D.C.

Bachelor of Science in Business Administration, Concentration in Management Sciences

Lake Superior State University Sault Ste. Marie, MI

Bachelor of Arts in Political Science

Lake Superior State University Sault Ste. Marie, MI

Technical Proficiencies

Tools:

Adobe (Illustrator, InDesign) Canva Discord Facebook G Suite Google Analytics Instagram Mail Chimp Microsoft Office (PowerPoint, Word, Excel, SharePoint) Qualtrics Sprout Social WordPress YouTube Zoom

Certifications

Google UX Design Certificate, Google

Positive Psychology Certification, Coursera

Agile Leadership Certification, Coursera

Facebook Certified Digital Marketing Associate Certification, Coursera

Google Project Management Certificate, Google

Facebook Social Media Marketing Professional Certificate, Meta

The Complete Digital Marketing Course, Udemy

Certificate in E-Marketing, Lake Superior State University

Community Involvement

Social Media Strategist, The Femscope Project

Marketing Strategist, Optimal Health Family Chiropractic

Affiliations

Student Affairs Administrator, NASPA

Communications Coordinator Showcase Selection Coordinator, National Association of Campus Activities:

Member, Michigan Housing and Dining Service Officers Association

Awards

Administrator of Year, Lake Superior State University

Employee of Year Nominee, Lake Superior State University

Alumni Golden Anchor Award, Lake Superior State University

Employee of Year Nominee, Lake Superior State University

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