MERI MUSINYAN, MA
*** ******* ****** **., *******, ON ǀ Ph: 647-***-**** ǀ Email: ****.********@*****.*** LinkedIn
Innovative and Performance-driven Communication specialist with the proven experience of delivering exceptional marketing campaigns focused on content, social media, and brand management. Fluent in English, Russian, Armenian, and intermediate in French.
SKILLS & EXPERTISE
• Integrated marketing communications
• Content & Social media marketing
• Creative writing & storytelling
• Photo & video production management
PROFESSIONAL EXPERIENCE
JAN 2020 – PRESENT
CONTENT WRITER, FREELANCE
“Artcollage” Cultural Webpage, Toronto
Producing creative content for online and in print publication. Proofreading and editing blog posts before publication. APRIL 2019 – MAY 202
ARMENIAN LANGUAGE ANALYST, CONTRACT
CAMIO Project - University of Pennsylvania, Philadelphia, PA, USA Located and collected suitable data on the web and provided analysis for the subset of the documents. Audited the collected data in close cooperation with task managers. JULY 2019 - FEB. 2020
COMMUNICATION & PUBLIC RELATIONS SPECIALIST, REMOTE
“My Step” charitable foundation, Yerevan
Managed digital and social media channels like Facebook, LinkedIn, Instagram and Twitter. Created engaging content for social media posts on “My Step” Foundation’s events and activities. Analyzed and reviewed social media performance, audience reach and engagement. Developed media relations, created stable relationships with public, donors and public officials. Conducted interviews with Foundation’s Board members, scholars, and stakeholders. Developed the content strategy of the organization's official web page. Wrote and edited articles, newsletters, press releases, brochures. Trained “My Step’s” volunteers.
JAN. 2019 – MAY 2019
VIDEO TRANSCRIPTION SPECIALIST, CONTRACT
Award winner “Bloodless” documentary film, Toronto ON 2
Transcribed more than 30 long lasted interviews for “Bloodless” documentary, including public officials- prime minister, ministers, other officials.
MAY 2018 – OCT. 2018
CONTENT CONSULTANT & VIDEO EDITOR, CONTRACT
Flemington Health Centre, Toronto, ON
Responsible for content and storyboard development for the video project Fit for Life Conducted interviews with project participants
Archived photos and videos of the project
Edited a video story about the project
JAN. 2017 – JUNE 2017
COMMUNICATIONS ASSISTANT, INTERNSHIP
Business for the Arts, Toronto
Provided creative and administrative support to the Communications Team Envisioned, developed, and created “Canadian Arts Summit” promotional video materials Archived and catalogued past video materials
Assisted in writing and editing brochures, web site stories and newsletters Prepared more than 15 video clips for BFA’s YouTube channel Supported all “Business for the Arts” digital platforms including social media Enhanced “Business for the Arts”’ public image and brand recognition through e-marketing Assisted with data entry
OCT 2016 – JUNE 2018
FIELD REPORTER, CONTRACT
Public Radio of Armenia, Toronto, ON
Designed, developed, and hosted a unique, cross-cultural, informational, and educational program with the aim to connect Armenian Diaspora audiences. Wrote, edited, and recorded stories, as well as conducted interviews on different topics of importance to the target audience involving prominent diaspora members. Covered community special events such as Pomegranate International Film Festival in Toronto. JAN. 2006 – OCT. 2016
HOST AND AUTHOR-WEEKLY RADIO PROGRAM VERNATUN
Public Radio of Armenia, Yerevan
Envisioned, authored, produced & hosted one of the most popular cultural programs. Created the content and strategy of the program.
Worked with diverse stakeholders and maximized audience development. Organized discussions about important, problematic, and sensitive issues of the field. Prerecorded, edited interviews, as well as conducted live shows. Created a strong public network of working in the field of culture. APRIL 2008 – DEC. 2012
COMMUNICATIONS SPECIALIST
Zoo, FPWC foundation, SunChild international Film Festival, Yerevan Developed and directed marketing and public relations campaigns. Served as a primary spokesperson for the organization. Created content for Yerevan Zoo newspaper.
Created a systematic approach to building relationships with partner organizations, donors and sponsors.
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Envisioned and cultivated a big community of Yerevan Zoo lovers. Developed and coordinated a variety of special events. ADDITIONAL EXPERIENCE
Artist hospitality assistant, The Royal Conservatory of Music, Toronto, May 2019 – March 2020 Founder & Teacher, “Little prince” educational project for kids, Toronto, Nov. 2018 - Nov. 2019 EDUCATION AND PROFESSIONAL DEVELOPMENT
APRIL – MAY 2018
CERTIFICATE, SOCIAL MEDIA FOR PUBLIC RELATIONS
Humber Institute for Technology, Toronto
MAY – JUNE 2015
CERTIFICATE, DIGITAL MARKETING
International School of Marketing, Yerevan
SEPT. 1993 – JUNE 1988
M.A., LANGUAGE AND LITERATURE
Yerevan State University, Department of Philology, Yerevan JUNE 2001
FELLOW, CULTURAL JOURNALISM PROGRAM
Journalists for Europe Foundation, Paris
Completed more than 15 professional development and training courses in Armenia and in different countries, including England, Turkey, Lithuania, and Germany