Walter Villa

416-***-**** adsjlw@r.postjobfree.com *74 Grovehill Road, Oakville, ON L6H 6P4

Objective

I believe that the reason for my success in business is attributed to the diverse organizations that I have been affiliated with. My desire to educate consumers and build lifetime brand loyalty are the key to my success. I achieve my impressive sales outcomes through methods that are honest and representative of organizational character. As a leader, I am committed to motivating my team by nurturing relationships, providing reasonable sales goals, and working right alongside my colleagues. Something that I learned early in the Corporate world and then mastered in my last 15 years in a smaller start-up company as well as my privately owned cafes in Toronto.

Skills & Abilities

Executed action plans to maintain core business, identified new business opportunities.

Built relationships with customers at all levels.

Partnered with internal stake holders including marketing, finance, and customer service to meet and address customer needs.

Led and communicated territory forecasting, pricing, margin and resource needs.

Developed and contributed to new projects, products and branding.

Achieved sales targets by promoting products in a professional effective manner while maintaining complete understanding of marketplace activities.

Developed new sales opportunities by developing deep understanding of customer needs within each channel.

Lead and coached staff.

Coordinated and executed sales meetings, trade shows and conferences.

Participated in developing pricing strategies.

Employment

Dufflet Pasteries, Key Account Manager – Retail, 2018 to Present

Responsible for Territory Accounts, Fortino’s, Metro, Longo’s Pusateri’s and other Ontario-based multi-location gourmet accounts.

New account development and facilitate private label requests.

Expand business by exceeding agreed upon sales and customer targets.

Preparation and analysis of sales forecasts.

Conduct and report on regular store visits to ensure desired merchandising conditions.

New product and listing presentations.

Execution of account promotions.

Make recommendations of other products that could work for customer.

Participation in trade shows.

Drive promotional calendar with marketing.

Update Salesforce CRM database with specifics related to customer meetings.

Reunion Island Coffee, Key Accounts, 1998 - 2018

Responsible for leading all sales activity for this small startup company.

Developed the coffee brand and all marketing associated with Reunion Coffee.

Lead and represented the organization at all trade shows.

Developed cross promotions at several radio stations.

Conducted all sales training for new Sales employees.

Conducted all on site coffee training to most independent cafes and major restaurant chains.

Signed contracts with various suppliers to represent their brand under the Reunion Island brand eg. Torani, Stash tea.

Kraft Canada, Sales Director, 1994 - 1998

Manage sales team of 7 as well as 4 merchandisers.

Developed the sales and branding of Maxwell House and Nabob Coffee

with the assistance of my sales team.

Completed all budgets and forecasting for my division.

Provided input in Marketing for the brand.

As the Leader of Special Projects developed a new brand called Café Mondiale.

Coca Cola Canada, Territory Sales Manager, 1988 - 1994

Led a sales team of 20 unionized drivers, as well as 15 unionized merchandizers.

Responsible for all POS and sales for specific territory.

Call on all independent restaurants and cafes.

Guided my team to merchandize Tim Hortons and McDonalds.

Ensure that all Collective Agreement guidelines were adhered to when dealing with unionized

employees.

Education

York University, Toronto

Bachelor of Arts

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