SHARIF ABUSHAIKHA

Hotels management & Assets business development

International hotels and asset management developer with more than 20 years of involvement in mega hospitality and real estate projects including hotel development, contract negotiation, asset management, strategic consultancy, budgeting, forecast, sales, marketing, and revenue-generating, with strong analytical and communication skills. Hotel pre-opening experience in the upmarket and high-end hotel industry. Business and profit-orientated, financial acumen, creative self-starter-/driven, passionate, ambitious, and smart working

Experiences

Director of Hotels Business Development (10/2019 –present) Parkside hotels group - Makarem hospitality

http://parksidehotelgroup.com/

Managing project assessment processes and conducting financial and strategic analyses of new leads and existing franchises

Managing all aspects of franchise agreement negotiations and ensuring that all legal, policy, regulatory, and other franchising requirements are met

Identified opportunities and cultivated new business through 20 new cold calls per week.

Present the company in Saudi Arabia and Jordan Heading up the group’s development of sales & marketing strategy and new market growth

Managing all aspects of Proposals, IM, LOI, and HMA for Management or franchise agreement.

Stockholder relation development by solving problems through negotiating with all parties.

Hotel general manager & owner consultant (7/2018 –07/2019) Riyadh Tulip Inn Hotels /Mohammed Al Rajhi Endowment

Evaluate and improve hotel performance and daily operation for all departments and set targets and goals for all departments head (management by objectives).

Responsible for the preparation, presentation, and subsequent achievement of the hotel's annual operating budget, marketing & sales plan, and capital budget

Carry out analysis and interpretation of revenue, demand generators, financial reporting, and management data regularly to assess the performance of the hotel, and where necessary evolve short and long-term strategies to enhance performance.

Draw up plans and budget (revenues, costs, etc.) For the owners

Streamlined purchasing process, budgets, and procurement strategies leading to 10% bottom-line improvement

Oversaw day-to-day operations of a 140-room hotel with a staff of 70 employees

Participated in financial activities such as setting room rates, establishing budgets, and allocating funds to departments

Conducted P&L statement analysis to improve daily operations, increase revenue and reduce costs

Coached staff on daily performance and conducted evaluations for constructive

Developed and executed a plan to achieve and maintain a 30% or Hotel & assets business development manager (2015 –2018) Suleiman AlRajhi real estate and investment group (3 Billion investment)

Search and select for more than 40 LOI for .managements opportunity

Negotiated and signed full documents of management contracts (HMA) for 15 hotels with top international hotel operators. 11 K rooms and suites with a total investment of 3 Billion

Assist and present full (Market research, fusibility, finical, demand) studies for new investment opportunities or hotel acquisition or joined venture and re-branding.

Interface with hotel brand companies, managers, etc. including negotiation of key business terms and related agreements.

Oversee RFP and contracting process for architects, engineers, contractors, and other project consultants.

Track project schedules and monitor progress and delays. Manage financial analysts to keep project-specific economic models up to date.

Carry out analysis and interpretation of revenue, demand generators, financial reporting, and management data regularly to assess the performance of the hotel, and where necessary evolve short and long-term strategies to enhance performance.

Successfully pre-opening park in by Radisson Makah 750 rooms

Managed to hire for certain roles and actively coordinated talent management and recruitment.(GM,DOS)

Mobile :

UAE 009**-*********

JOR 009**-*********

LinkedIn

ttps://www.linkedin.com/in/sharif-

abushaikha-63940320

adsio7@r.postjobfree.com

Nationality : Jordanian

Education

Master's degree in business and

management (MBA) in

marketing - park field university

– USA.

Bachelors of business

administration for Philadelphia

university Amman _Jordan

Hotel real estate investments

and asset management-Cornell

university’s _ 2017-USA

Courses & Qualifications

Achieving hotel asset

management objectives- Cornell

university's

Control of hotel real estate-

Cornell university's

Developing an asset

management strategy- Cornell

university's

Financial analysis of hotel

investments - Cornell

university's

Blue ocean strategy- Australia

/Dubai

Lots of international programs -

park inn by Radisson

Sales, marketing, Inter Cont.

hotels

Fundamentals of online

marketing by Google

Skills

Microsoft applications, including

Outlook, PowerPoint, Excel

Effective communication skills

Time management

Detail-oriented

self-motivated

result-driven,

well-organized individual

Strong ability to provide

innovative approaching to

problem-solving

Creative individual with a

positive mental attitude

cross-functional

CRM

Mitigated business risks by analyzing contracts' potential impacts and avoiding unfavorable terms.

Performed feasibility analysis to evaluate potential development sites.

Performed accounting functions by tracking revenue and expenses for ongoing properties.

Developed schedules for projects and managed all processes to obtain jurisdictional permits and approvals.

Hotels development manager (2013 – 2015)

Al ohali holding –hotel section –Saudi Arabia

Negotiate and singed 3 LOI (four-point by Sheraton, golden tulip )

Open first new brand hotel apartment in the al Khobar area( Makarem)

Establish and develop a hotel division with a target of development (2 four starts hotels, 1 three stars, 3 hotels apartment) in the eastern province Hotel general manager (2010 –2011)

Grand mayral hotel & suites. Pre-opening (140 apartments) pre-opening

Create and establish the property on defined target markets, and business management and develop and fulfill the defined business plan at a hotel & company level

Design effective and successful sales, pricing, distributions, and yielding strategies to achieve and enhance profitability

Fully involved operationally with high visibility in the day-to-day business of the hotel

Actively participate in the development of all key managerial positions and manage effectively labor turnover, recruitment & employee development within budgeted parameters

Work in partnership and develop a close relationship with owners. Hotel general manager (2008 –2010)

Al Azhar hotel –Jeddah Saudi Arabia. (160 rooms +3 outlet +banquet room) Case Study

Problem: a hotel that had experienced severe cash flow problems, extensive operating costs, and low occupancy with no marketing plan or sales strategy. Solutions

Aggressively developed comprehensive sales and marketing program.

Revamped both restaurants and reorganized the entire food and beverage operation.

Strategically reduced labor expenses and food costs, set room rates, developed work assignments, and established long-term lodging and dining agreements with several tour operators.

Increased room and food & beverage revenues by 30% over the previous year.

Increased room revenue by 25% and ADR by 7% YOY Tasked to re-position the property and improved the guest scores,

And market penetration handled guest complaints and offered complementary services to maintain high guest satisfaction rates.

Director of sales and marketing

Madareem Crowne hotel 5* with180 keys. Riyadh (2005 –2008) Increasing the total revenue by more than 60% in the first year

Accountable for the annual marketing planning process ensuring the marketing and budgetary guidelines, to enable empowered decisions in all rate negotiations

Performed competitive analyses and adjusted sales and marketing strategies accordingly.

Created and expanded sales presentations to new and existing customers increasing net sales revenue by 40% in sales.

Booked large groups for weddings, seminars, conferences, and other events, providing the best available room rates.

Utilized revenue management techniques to negotiate room rates and function space commitments to enhance the hotel's financial performance. Others

Senior sales manager (department head) (2003 –2005) Intercontinental hotel IHG–Jubal 5* with 320 keys. AFOM /night manager /duty manager (2000 –2003)

Intercontinental hotel IHG –Jeddah 5* with 320 key KPIs, strategy development, concept development, technical planning, market & destination evaluation marketing plans investment cost estimates pre-opening services process optimization financial performance optimization, segmentation, people-management, leadership, issues, growth, forecasting, fast-paced, compliance, Communication, Presentation skills, Analyzing investment opportunities, Revenue Generation, Financial analysis and reporting, Strategic planning and analysis. Full project involvement, Concept Development Branding & Positioning Hotel Consulting),

Strengths

Hotel management

Operations management

Budgeting, P&L

Sales planning & Market

penetration strategy

Hiring and training

Client-oriented, service

Quality Assurance

Finance cost control

Revenue, Yield

Social media, distribution

consultancy

Stakeholders relation

Creativity

Pre-Opening Management

Asset Management

Business Development

asset management &

development

monthly performance

reports

operator search and change

contract appraisals

conflict management

operating agreement

LOI, HMA &TSA

Feasibility, Research

due diligence, design

development management

Investment analyst t,

Real estate market analysis

Industry network relation

Managing and dealing with

prominent third-party

advisors, program and

project management

companies, consultants,

architects, operators,

subcontractors, etc.

Project management.

Language

References

Upon Request

Arabic

English

Contact this candidate