Hotel General Manager
Resume:
SHARIF ABUSHAIKHA
Hotels management & Assets business development
International hotels and asset management developer with more than 20 years of involvement in mega hospitality and real estate projects including hotel development, contract negotiation, asset management, strategic consultancy, budgeting, forecast, sales, marketing, and revenue-generating, with strong analytical and communication skills. Hotel pre-opening experience in the upmarket and high-end hotel industry. Business and profit-orientated, financial acumen, creative self-starter-/driven, passionate, ambitious, and smart working
Experiences
Director of Hotels Business Development (10/2019 –present) Parkside hotels group - Makarem hospitality
http://parksidehotelgroup.com/
Managing project assessment processes and conducting financial and strategic analyses of new leads and existing franchises
Managing all aspects of franchise agreement negotiations and ensuring that all legal, policy, regulatory, and other franchising requirements are met
Identified opportunities and cultivated new business through 20 new cold calls per week.
Present the company in Saudi Arabia and Jordan Heading up the group’s development of sales & marketing strategy and new market growth
Managing all aspects of Proposals, IM, LOI, and HMA for Management or franchise agreement.
Stockholder relation development by solving problems through negotiating with all parties.
Hotel general manager & owner consultant (7/2018 –07/2019) Riyadh Tulip Inn Hotels /Mohammed Al Rajhi Endowment
Evaluate and improve hotel performance and daily operation for all departments and set targets and goals for all departments head (management by objectives).
Responsible for the preparation, presentation, and subsequent achievement of the hotel's annual operating budget, marketing & sales plan, and capital budget
Carry out analysis and interpretation of revenue, demand generators, financial reporting, and management data regularly to assess the performance of the hotel, and where necessary evolve short and long-term strategies to enhance performance.
Draw up plans and budget (revenues, costs, etc.) For the owners
Streamlined purchasing process, budgets, and procurement strategies leading to 10% bottom-line improvement
Oversaw day-to-day operations of a 140-room hotel with a staff of 70 employees
Participated in financial activities such as setting room rates, establishing budgets, and allocating funds to departments
Conducted P&L statement analysis to improve daily operations, increase revenue and reduce costs
Coached staff on daily performance and conducted evaluations for constructive
Developed and executed a plan to achieve and maintain a 30% or Hotel & assets business development manager (2015 –2018) Suleiman AlRajhi real estate and investment group (3 Billion investment)
Search and select for more than 40 LOI for .managements opportunity
Negotiated and signed full documents of management contracts (HMA) for 15 hotels with top international hotel operators. 11 K rooms and suites with a total investment of 3 Billion
Assist and present full (Market research, fusibility, finical, demand) studies for new investment opportunities or hotel acquisition or joined venture and re-branding.
Interface with hotel brand companies, managers, etc. including negotiation of key business terms and related agreements.
Oversee RFP and contracting process for architects, engineers, contractors, and other project consultants.
Track project schedules and monitor progress and delays. Manage financial analysts to keep project-specific economic models up to date.
Carry out analysis and interpretation of revenue, demand generators, financial reporting, and management data regularly to assess the performance of the hotel, and where necessary evolve short and long-term strategies to enhance performance.
Successfully pre-opening park in by Radisson Makah 750 rooms
Managed to hire for certain roles and actively coordinated talent management and recruitment.(GM,DOS)
Mobile :
UAE 009**-*********
JOR 009**-*********
ttps://www.linkedin.com/in/sharif-
abushaikha-63940320
**********.***@*****.***
Nationality : Jordanian
Education
Master's degree in business and
management (MBA) in
marketing - park field university
– USA.
Bachelors of business
administration for Philadelphia
university Amman _Jordan
Hotel real estate investments
and asset management-Cornell
university’s _ 2017-USA
Courses & Qualifications
Achieving hotel asset
management objectives- Cornell
university's
Control of hotel real estate-
Cornell university's
Developing an asset
management strategy- Cornell
university's
Financial analysis of hotel
investments - Cornell
university's
Blue ocean strategy- Australia
/Dubai
Lots of international programs -
park inn by Radisson
Sales, marketing, Inter Cont.
hotels
Fundamentals of online
marketing by Google
Skills
Microsoft applications, including
Outlook, PowerPoint, Excel
Effective communication skills
Time management
Detail-oriented
self-motivated
result-driven,
well-organized individual
Strong ability to provide
innovative approaching to
problem-solving
Creative individual with a
positive mental attitude
cross-functional
CRM
Mitigated business risks by analyzing contracts' potential impacts and avoiding unfavorable terms.
Performed feasibility analysis to evaluate potential development sites.
Performed accounting functions by tracking revenue and expenses for ongoing properties.
Developed schedules for projects and managed all processes to obtain jurisdictional permits and approvals.
Hotels development manager (2013 – 2015)
Al ohali holding –hotel section –Saudi Arabia
Negotiate and singed 3 LOI (four-point by Sheraton, golden tulip )
Open first new brand hotel apartment in the al Khobar area( Makarem)
Establish and develop a hotel division with a target of development (2 four starts hotels, 1 three stars, 3 hotels apartment) in the eastern province Hotel general manager (2010 –2011)
Grand mayral hotel & suites. Pre-opening (140 apartments) pre-opening
Create and establish the property on defined target markets, and business management and develop and fulfill the defined business plan at a hotel & company level
Design effective and successful sales, pricing, distributions, and yielding strategies to achieve and enhance profitability
Fully involved operationally with high visibility in the day-to-day business of the hotel
Actively participate in the development of all key managerial positions and manage effectively labor turnover, recruitment & employee development within budgeted parameters
Work in partnership and develop a close relationship with owners. Hotel general manager (2008 –2010)
Al Azhar hotel –Jeddah Saudi Arabia. (160 rooms +3 outlet +banquet room) Case Study
Problem: a hotel that had experienced severe cash flow problems, extensive operating costs, and low occupancy with no marketing plan or sales strategy. Solutions
Aggressively developed comprehensive sales and marketing program.
Revamped both restaurants and reorganized the entire food and beverage operation.
Strategically reduced labor expenses and food costs, set room rates, developed work assignments, and established long-term lodging and dining agreements with several tour operators.
Increased room and food & beverage revenues by 30% over the previous year.
Increased room revenue by 25% and ADR by 7% YOY Tasked to re-position the property and improved the guest scores,
And market penetration handled guest complaints and offered complementary services to maintain high guest satisfaction rates.
Director of sales and marketing
Madareem Crowne hotel 5* with180 keys. Riyadh (2005 –2008) Increasing the total revenue by more than 60% in the first year
Accountable for the annual marketing planning process ensuring the marketing and budgetary guidelines, to enable empowered decisions in all rate negotiations
Performed competitive analyses and adjusted sales and marketing strategies accordingly.
Created and expanded sales presentations to new and existing customers increasing net sales revenue by 40% in sales.
Booked large groups for weddings, seminars, conferences, and other events, providing the best available room rates.
Utilized revenue management techniques to negotiate room rates and function space commitments to enhance the hotel's financial performance. Others
Senior sales manager (department head) (2003 –2005) Intercontinental hotel IHG–Jubal 5* with 320 keys. AFOM /night manager /duty manager (2000 –2003)
Intercontinental hotel IHG –Jeddah 5* with 320 key KPIs, strategy development, concept development, technical planning, market & destination evaluation marketing plans investment cost estimates pre-opening services process optimization financial performance optimization, segmentation, people-management, leadership, issues, growth, forecasting, fast-paced, compliance, Communication, Presentation skills, Analyzing investment opportunities, Revenue Generation, Financial analysis and reporting, Strategic planning and analysis. Full project involvement, Concept Development Branding & Positioning Hotel Consulting),
Strengths
Hotel management
Operations management
Budgeting, P&L
Sales planning & Market
penetration strategy
Hiring and training
Client-oriented, service
Quality Assurance
Finance cost control
Revenue, Yield
Social media, distribution
consultancy
Stakeholders relation
Creativity
Pre-Opening Management
Asset Management
Business Development
asset management &
development
monthly performance
reports
operator search and change
contract appraisals
conflict management
operating agreement
LOI, HMA &TSA
Feasibility, Research
due diligence, design
development management
Investment analyst t,
Real estate market analysis
Industry network relation
Managing and dealing with
prominent third-party
advisors, program and
project management
companies, consultants,
architects, operators,
subcontractors, etc.
Project management.
Language
References
Upon Request
Arabic
English
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