Manager Retail Development

Alejandro Caballero Ramírez

**** ****** *****, ** ****, Texas 79932

Mobile 915-***-****

E-mail: **************************@*****.***

education:

Bachelor of Science Commercial Relations Marketing and Business

Institute of Technology Chihuahua, Mexico, 1990 – 1994

High School Diploma Equivalency, Texas Education Agency 1989

background:

20 years experience in Sales and Trade Marketing in consumer companies, focusing sales leadership, negotiation, team development, restructuring sales regions, implementation strategies, channel development and customer-oriented results.

professional work experience

Factor Lider Commercial, LLC

2017 to Present

Sales and Business Development Manager

Duties:

1.Responsible for sales in Texas, Colorado, and New Mexico

2.Team Leader in the sales department

3.Use QuickBooks software to place purchase order to suppliers

4.Supervise supply chain personnel to ensure the fill rate levels to customers

Team Foods

March 2016 to December 2017:

National Sales Manager Bakery & Foods Service

Duties:

1. Responsible for national sales in Mexico, attending bakery, and food service customers

2. Managed salespeople 12 direct reports

3. Forecasted sales and generated quotes

4. Informed board members about sales performance and strategy

Unilever Mexico

October 2011 - September 2014

Customer Development Manager Retail and Traditional Trade

Duties:

1. Responsible for sale for all Unilever categories including IC, Foods, and Personal Care

2. Responsible for cabinet committee team

3. Responsible to informed board members of sales performance and strategy

4. Responsible for the development of cross-channel strategies for convenience stores,

traditional trade, DSD, retail, and wholesalers

Unilever Mexico, Other positions

October 1995 – October 2011

1.KAM Key Account Manager Ice Cream and Wholesalers

2.Divisional Manager of (SSS) Retail and Government.

3.Trade Marketing Channel & Category Development Manager

4.Key Account Executive

5.Regional Sales Executive

languages:

Spanish

English

technical experience & skills:

Strong interpersonal, leadership, and teamwork skills

Awareness of cross- and multi-cultural competencies in different countries

Computer skills: Word, Windows, PowerPoint, Excel and QuickBooks

Experience in retail, product launches, implementation of commercial terms, implementation of security system B Safe

Understanding of cross-cultural Mexican-American marketing

courses &workshops

The Complete Skilled Negotiator (The Gap Partnership)

Fundamentals of Organizational Leadership

Traditional Trade Workshop (Brazil)

Unilever Leads as Coach Workshop

The Karrass Advanced Negotiating Seminar

Coaching and CBDP

NLP Training Program, Life Coach Certification (Global NLP)

voluntary activities:

MFCC USA volunteer in church in multiple charity activities

Catechist at the Saint Francis of Assis Church

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