Marketing Director

Tessa R. Shaffer

************@***.*** • 402-***-****

www.linkedin.com/in/tessarshaffer • Papillion, NE 68046

Brand Marketing Executive

Highly versatile and insights-driven brand guardian with progressive experience of driving global brand presence and demand generation through Omni & multi-channel initiatives, emerging technologies, and funnel analytics.

Stellar record of generating remarkable revenue whilst significantly enhancing the creativity, integration, and performance of marketing activities through extensive B2B and B2C marketing experience. Credible history of developing, growing, and transforming brands by harnessing a creative spirit matched with a strategic mind-set. Transformative marketer and success-focused thought leader with expertise spanning operations optimization, graphic design, SEO optimization, social media marketing and management, media buying, brand strategy, client management, advertising, materials development, email marketing, public relations, content marketing, and digital asset creation. Possess in-depth understanding of modern branding tools, trends, and business models to maintain a consistent voice for the brand. Hallmarks include excellent interpersonal communication skills with the ability to craft and pitch immersive marketing stories and plans. Motivated team player who brings big, bold ideas to the table and leads initiatives to execute from start to finish.

Core Competencies

Brand Stewardship Digital& Traditional Marketing Innovation & Product Launches

Creative Briefing & Development Omni-Channel & Multi-Channel Marketing Graphics & Web Designing Project

Management Public Relations & Communications Customer Experience Enhancement Event Planning

Strategic Partnerships Team Building & Leadership

Key Accomplishments

Launched and executed SaaS integrated marketing programs that resulted in enhancing brand awareness by 25%, driving 5% Y-O-Y revenue growth.

Embraced a new spirit of innovation and growth to the “LTi Technology Solutions” through complete rebranding, new website development, employee intranet portal, and brand guideline/digital asset management.

Introduced and implemented SEO and SEM best practices that expanded the digital footprint; generated more leads by leveraging Google Analytics, Keyword Research, Link Building, and SEO tools.

Accomplished promotion from Marketing Specialist to Marketing lead role in October 2012 for astounding contributions.

Professional Experience

Milliman, Inc. Omaha, NE 2021 – Present

Director of Marketing

Develop a brand messaging architecture to achieve and surpass health benefits profit center sales goals. Analyze market trends and customer behavior to inform strategy and creative development. Spearheaded end-to-end creation and distribution of promotional campaigns for diverse product and service offerings. Synergistically plan and lead content development, writing, graphics, and roll-out of marketing materials and campaigns to improve the efficiency of the selling process. Spark and initiate value-added measures to drive penetration into new market segments. Conduct in-depth analysis of social media insights, generate progress reports; and share analytics with key clients. Ensure the consistency of content in terms of style, quality, and tone of voice.

Designed a smart CRM system that outperformed business processes resulting in enhanced organizational efficiency.

Optimized and configured Salesforce custom objects, dashboards, and reporting to track and store customer demographics for executive decision-making.

Developed and executed strategic marketing campaigns and landing pages in Pardot to boost sales and revenue growth.

Established and strengthened positioning, messaging, and branding of products and services.

LTi Technology Solutions, Omaha, NE 2017 – 2021

Director of Marketing

Sparked and initiated modern marketing automation processes to promote a more personalized experience for customers. Analyzed market trends and customer behavior to inform strategy and creative development. Maintained all brand assets and educated the organization on usage and implementation. Charted and executed high-yielding go-to-market plans using product value propositions to ensure product launch reaches the right audience, based on the buyer personas. Devised strategic advertising campaigns utilizing video and content to build traffic and engagement. Monitored and optimized marketing investments to deliver value through ROI analytics and insight. Assembled, led, and inspired a multifaceted marketing team that evolved the brand, communications, demand generation, digital marketing, events, and product marketing.

Fueled business development through the creation of pre-sales collateral, trade shows, prospect-targeting initiatives, pre-sales solutions design, and competitive gap analysis.

Improved business relationships with key clients through the selection of a new CRM platform.

Expedited increased open and click-through rates by conducting list hygiene and A/B testing.

LTi Technology Solutions, Omaha, NE 2006 – 2017

Marketing Lead

Instigated and launched targeted marketing campaigns and spearheaded a full spectrum of creative development from ideation to final execution, ensuring the successful launch of on-time and on-budget campaigns. Refined and regulated email operations to increase email deliverability and higher open and click-through rates. Presented a prolific content strategy and headed overall facets of the corporate website, sales presentations, e-mail campaigns, and corporate sales collateral. Ensured smooth event logistics, including registration and setup, hotels, booths, conference accommodations, and presentations both remotely and on-site.

Charted highly productive project plans and budgets for booth designs, collateral development, and operational execution of 16 tradeshows and events across the equipment finance industry.

Fostered and sustained strategic partnerships with vendors, hotels, event management, and production services companies.

Enhanced overall company image by creating a professional corporate brand package.

Additional Experience

Marketing Coordinator, Shaffer Painting, Inc., Papillion, NE

Visual Information Journeyman, United States Air Force, Offutt Air Force Base, Bellevue, NE

Education

M.S., Strategic Marketing Bellevue University, Nebraska

B.S., Marketing Management Bellevue University, Nebraska

A.A.S., Graphic Arts and Design Vatterott College, Clayton, Missouri

A.A.S., Commercial Art Terra Technical College, Fremont, OH

Certifications

Graphic Design Certificate Military Visual Information Technical School

Technical Stack

Operating Systems: MacOS Microsoft Windows

Productivity Applications: Google Workspace formerly G Suite Microsoft Office 365

Creative: Adobe Creative Cloud – Illustrator, InDesign, Photoshop MS Visio

Web and CMS: CSS HTML Squarespace Wix WordPress

SEO: Google Analytics SEMrush VisitorTrack Yoast

Collaboration and Project Management: SharePoint Slack Teams Trello Workfront

Marketing and CRM: ActiveCampaign Constant Contact Pivotal Zoho Salesforce

Microsoft Office: Word Excel PowerPoint

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