magdalena ramshaw Technology Product Strategy
******.*******@*****.*** linkedin.com/in/maggieramshaw 407-***-**** Orlando, Florida
Experienced, award-winning Product Strategy Professional, driving complex IT system product strategy including Portals, Digital Payments, Identity Management, Reporting, Mobile, Messaging, Self-Service and Risk Management. Product Strategy, and complete Life Cycle Management, Technology Change M, Automation and Brand Management. Drive product strategy, Go To Market direction, excellent customer satisfaction, customer success, engagement, and retention to drive efficiency and market gains across products and services. Focused on innovation, best-in-class UX/CX, efficiency, and elegant interfaces. Lead cross-functional teams to deliver market and firm objectives.
Data Analytics
Authentication & Authorization
eDelivery
Asset Movement
Digital Authorizations
Complete Life Cycle Mgmt.
Messaging and Alerts
Portfolio Performance
Go To Market Strategy
Workflow Technology
Mobile Applications
Agile Methodology
Experience & Notable Contributions
ELAVON – U.S. BANK Atlanta, Georgia (Fully Remote) 2021 to Present
Group Product Manager – portals
Group Manager for the Portals Product Management Team for a wholly owned subsidiary of U.S. Bank, one of the largest global payments processors
Digital Strategy for Payments Insider, payments reporting portal, integration to global payments systems, payments gateways and reconciliation systems
Digital transformation including DIY (Do It Yourself) services, cloud integration and analytics
A11Y Compliance, Multi-Lingual Support and Localization
Voice of the customer roadmap strategy, CX/UX market research and analysis, client satisfaction metrics and CX Center of Excellence, Including Client Interviews and Focus Groups
Complete Life Cycle Management, including systems retirement and client migration planning
Customer Identity Management implementation across diverse systems and cross-platform entitlement management
Product Planning, go-to-market strategic objectives, and Technology Change Management
Cross-value stream coordination for end-to-end product life cycle management
Key Accomplishments:
Build and Manage Portals Product Management Team; Mentor and Professional Direction
Digital technology direction to Shield/REACT
Retirement of legacy End of Life Systems, Replacement Strategy and Production-level support
PERSHING, LLC – BANK OF NEW YORK-MELLON Lake Mary, Florida 2012 to 2021
Vice President, Sr. Product Manager, Product Management & Technology Strategy
Own product strategy for 4 market leading digital retail and professional products including mobile, digital authorizations, brokerage site builder tool and portfolio performance systems integration
30% increased adoption rate for portfolio performance product
Address market needs in roadmap and product strategy through Voice of the Customer requirements gathering, client satisfaction metrics, market research and industry standards implementation.
Ensure appropriate risk mitigation and compliance
Represent product strategy in key client meetings and client groups.
Manage product launches to meet go-to-market strategic objectives in alignment with the greater Pershing/Bank of New York Mellon strategic direction.
Technology Change Management, Risk Management Leader
Oversee roadmap development, product planning and portfolio management, marketing, branding, and client communications to meet market requirements.
Key Accomplishments:
Celent Model Wealth Manager of the Year Award for Site Builder, 2021
Bank Insurance& Securities Association awards for Digital Authorizations and Wealth View 2018, 2019, 2020
BNY Mellon Best of Class Technology Award winner, 2015
Bank Insurance and Securities Association Innovation Award winner, 2015
Delivered new major brokerage release from concept to market 2 months ahead of schedule in 14 months.
Exceeded migration goal by 8% of Broker Dealer clients to new professional platform 2 months ahead of schedule.
FISERV, INC. Lake Mary, Florida 2009-2012
Senior Product Manager
Market requirements, competitive landscape, product positioning, sales support and internal processes for operations to achieve overall market growth objectives.
Strategic product planning using needs analysis and competitive research, product requirements; determining specifications and led cross-functional collaborative teams to bring products to market.
Regularly presented to User Groups, clients, sales teams and other stakeholders. Consistently exceeded company client satisfaction targets.
Key Accomplishments:
Streamlined the development and implementation process for the large bank market segment, for domestic and international, retail and corporate client base – mobile, online banking, alerting and electronic content management solutions.
Developed go-to-market strategic objectives and executed in the market as part of the greater Fiserv solution set.
BRIGHT HOUSE NETWORKS Orlando, Florida 2007-2009
Senior Product Manager
Executed variety of product line process such as planning, market research, strategic planning and complete end-to-end lifecycle management. Ensured strict compliance with rules and regulations.
Directly responsible for Q&A Test Team, user acceptance testing and evaluation of rating and mediation systems.
Key Accomplishments:
Launched multiple high revenue product lines; drove 31 business/enterprise customers and multiple contracts valued at over $2MM in six months for new solution sales.
Continuously improved product offering and achieved 2-year pull through revenue projections of 20-30%.
Education & Training
University of Central Florida, Orlando, Florida
Bachelor of Science: Political Science/International Relations
Concentration: Public Policy Analysis/International Relations
Minors: Soviet Area Studies, Foreign Language (Russian)
Catholic Institute of Paris (France)
Course of Study: French Language, Economics, Cultural Studies
Katolicki Uniwersytet Lubelski (Poland)
Certifications & Associations
Pragmatic Marketing Certified Professional
International Institute of Business Analysis
University of Florida Leadership Development Institute
Mentor, BNY Mellon Professional Mentoring Program
Toastmasters International
BNY Mellon Women in Technology
Big Brothers/Big Sisters at Work Mentor