Corporate Director Category Manager

Doreen McCarthy

Chicago, IL • 954-***-**** • ********.********@*****.***

www.linkedin.com/in/doreen-mccarthy-0583831a3

Sales & Marketing Leader

Strategic Sales and Marketing Leader with 20+ years of experience driving revenue growth through innovative marketing strategies, building strategic partnerships to foster growth, and developing key relationships for account expansion. Subject matter expert and organizational leader in the areas of key client account management, client discovery, and consultative selling strategies. Excel in leading large-scale sales initiatives while maintaining high levels of quality/efficiency. Demonstrated success in improving staff engagement & collaboration, mentoring cross-functional teams, and identifying potential areas of improvement.

EXPERIENCE

Founder & President - McCarthy Marketing Services - Chicago, IL 2008 – Present

Founder and President of a boutique marketing and sales agency focusing on developing innovative marketing and growth strategies for CPG, Beer, and Spirit companies

Oversee all day-to-day operations including sales, partnerships, marketing, and P&L responsibility for the agency - grew the business 15% YoY

Successful in securing partnerships with category-leading organizations including Red Bull, Heineken, Harley Davidson, Frito Lays, and Pabst Blue Ribbon

Launched multi-media Super Bowl campaign that resulted in 20M impressions and increased brand awareness for my client

Developed comprehensive distribution strategy for new plant-based burger brand to fuel rapid expansion strategy

Supported a priority account with a new sales strategy for their 80 person inside sales team that increased top line revenue by 20%

Nation Account Executive, Miller Coors – Chicago, IL 2004 – 2009

Hired to lead and expand two national priority accounts (Brinker & Chili’s) with $24M in annual sales

Cultivated strategic partnerships with key stakeholders and developed relationships with C-suites to identify opportunities for growth

Exceeded sales targets for six years in a row and achieved volume goals and profit goals despite being in a flat or down market

Led the strategy and execution of multiple global campaigns to expand partnerships and drive value in new markets for my accounts

Led 6 direct reports and dotted lines responsibility for 72 team members nationally

Attained several awards including All-Leinie Team (2004), National Account Executive of the Year (2006), Chain Executive of the Year On-Premise (2006), Big Hitter Award (2008 & 2009), and Best of the Best Award (2009)

Manager of National Accounts, Pepsi Cola – Purchase, NY 2000-2004

Pioneered and led the strategy to win the Applebee's account from Coca-Cola

Recognized for securing the first National Account Foodservice account with over 1,100 locations

Developed a vertical team account-based approach to provide cross-function marketing and operations support for both on and off-premise accounts

Delivered 6% annual growth target in 2002 and tracking at a flat % for CYTD vs. company -1.7%

Secured and fostered C-level relationships with strategic partnerships including Walmart, the University of Miami, and AFFEES

Negotiated and secured contracts with competitive pricing structures that resulted in a 40% lift in sales in participating markets

Regional Manager, Coca-Cola - Miami, FL xxxx xxxx

Supervised two large scale and high-volume distribution centers responsible for over 3MM cases annually

Responsible for driving operationally efficiency and growth opportunities out of both locations

Consistently exceeded annual goals for cases, sales, and profitability

Negotiated a complex 3-year collective bargaining agreement with the local union which resulted in an improved partnership with the employees and union leadership

Recognized as an organizational leader for successfully managing the largest territory in the Atlantic Division

Additional roles with Coca-Cola include: Market Development Manager, Division Category Manager, Area Category Manager, Cold-Drink Account Manager, and Home Market Account

SKILLS

Marketing – Sales – Account Management – Business Development – Budgeting

Relationship Management – Contract Negotiation – P&L Responsibility – Project Management – Talent Development – Change Management – Training – Mentoring

EDUCATION

DePaul University

Bachelor of Business Administration – Focus in Marketing

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