Graphic Designer Social Media

N I N A M E L C O N I A N

EXPERIENCE

Mobile: 818-***-****

******@*****.***

Associate Manager, Consumer Activations

Vytalogy Wellness April 2022 - Present

Increased social following by over 20% over the span of first quarter. Develop oversee new product launches on Amazon and DTC. Lead POC in influencer marketing program, securing mid- tier/micro- influencers for quarterly pulses.

Associate Brand Manager, DTC

Pharmavite September 2021 - March 2022

Key achievement: Launched a new product within our curated vitamin packs. Increased sales by 35% over the course of two quarters. Developed and oversaw exclusive new product + retail partnership with Target set to launch 3/27.

Lead POC in influencer marketing program, securing mid- tier/micro-influencers for quarterly pulses like Katie Sturino, Niko Valdes & HappilyEvansAfter Family Digital Marketing Manager

Bhansali Jewelry April 2019 - March 2022

Key Achievements: Lead 2020 brand relaunch and new Heritage collection launch which sold out in the first two weeks being online. Created social media driven marketing campaigns for new promotional ventures, BFCM & Holiday gifting. Increased sales and brand awareness by 12% Created & executed email marketing campaign that generated over 15% in sales in one weekend. Digital Marketing Consultant

Frontier Heritage January 2020 - March 2022

Key Achievements: Lead POC for DTC Website creation and launch in 2020 - increased brand awareness by over 50% and gained regular customers within affiliate program.

Secured multiple high-profile influencers like Elwa & DressYourFace for social media promotional campaigns. Landed exclusive bridal feature in Harper's Bazaar.

EDUCATION

California State

University, Northridge

2013 - 2017 BA Journalism -

Public Relations

Pepperdine University

2020-2022 Masters in

Business Administration

-Natural Leadership Skills

-Conflict Resolution

-Critical Thinking

-Data Analysis

-Content Creation

-Email Marketing

-Graphic Design

-SEO Copywriting

-Web Design

-Social Media Marketing

-Brand Management

-Public Speaking

SKILLS

N I N A M E L C O N I A N

EXPERIENCE

Mobile: 818-***-****

******@*****.***

EDUCATION

California State

University, Northridge

2013 - 2017 BA Journalism -

Public Relations

Pepperdine University

2020-2022 Masters in

Business Administration

-Natural Leadership Skills

-Conflict Resolution

-Critical Thinking

-Data Analysis

-Content Creation

-Email Marketing

-Graphic Design

-SEO Copywriting

-Web Design

-Social Media Marketing

-Brand Management

-Public Speaking

SKILLS

Social Media Manager / Public Relations Associate (Full Time) Tamar Mashigian PR & Marketing Sep 2015 – Jan 2018 Manager of all social media accounts for LCDQLA & 6 notable interior designers. Content creation for email marketing regarding social media campaigns, promotional sales, new blog posts, showroom openings, new arrivals, etc. Website maintenance: creating copy for blogs and showroom updates. Drafted, editted and sent over 300 pitch decks, emails and press kits for design quarter in WeHo.

Digital Marketing Associate (Full Time)

Felina Intimates Mar 2018 – Jun 2019

Lead POC for content creation

Tripled social media presence and following within 18 month window. Grew sales profit by 16% in the first two quarters at position. Recruited high profile influencer Devin Brugman to #FitbyFelina Campaign. Freelance Graphic Designer (Freelance)

Adidas Yeezy April 2018 - Sep 2020

Conceptualized visual elements such as logos, original images, and illustrations for marketing campaigns and website product shots. Revised design layouts - including selection of colors, images, and typefaces. Worked closely with lead designers on 4 major product launches (YZY 350 & V2, YZY 500 & YZY Slides.

Senior Account Manager (Full Time)

Blogist Co. Sep. 2019 - Dec 2020

Key Achievements: Successfully negotiated 6 month activation with macro- influencer Erica Lauren & Fashion Nova.

Secured campaign with Audi within our travel / wellness niche. Content creation for social media channel Instagram, Facebook, Tik Tok & Pinterest. Grew overall social presence by 120%.

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