Sales Manager

Vineet Choudhry

D-**, New Multan Nagar, Opp Paschim Vihar, Rohtak Road, New Delhi – 110 056

E-mail: *******@*****.***, Mobile: +91-981*******.

~ Managing the Sales & Distribution ~

With +25 Years of qualitative & hardcore experience in FMCG in Handling GT,MT.CSD & Institutional Business

- Strategic & tactical Planning - P & L Management - Sales & Marketing

- Business Development - Distribution Management - CRM

- Presentations & Trainings - Team Management - Staff Motivation

A Competent professional with an accomplished career track known throughout the industry for delivering sustaining revenues & profits. A proactive leader and planner with expertise in strategic planning, market plan execution, account management, pre-sales efforts with skills in staffing, and targeted marketing. Streamlining workflow and creating a team work environment to enhance profitability innovatively for reputed business houses. Possess excellent communication skills & an ability to relate to people at any level of business and management.

AREAS OF STRENGTH INCLUDE

Strategic Planning; Formulating business strategies and strategic utilization and deployment of available resources to achieve organizational business objectives, short term and long term budgets and developing business plans for the achievement of these goals.

Sales & Marketing: Overseeing marketing and sales operations for achieving increased growth & profitability. Analyzing MIS reports and giving suggestions to the top management for critical decision-making.

Business Development: Reviewing and interpreting the competition after in-depth analysis of market information to fine-tune the marketing strategies and escalate business volumes. Driving business growth through identification & penetration of new market segments for attainment of periodical targets with a view to optimize revenue from primary/secondary markets.

Distribution Management: Identifying and developing channel partners for achieving business volumes consistently and profitably. Evolving strategies & activities to achieve desired business objectives & implement recognition campaigns for enhancing motivation. Monitoring availability of requisite goods at the various sales outlets/ channels. Evaluating performance & monitoring of dealer sales and marketing activities.

Sales Promotion: Building brand focus in conjunction with operational requirements. Ensuring maximum brand visibility and capture optimum market shares. Brand image building and awareness campaigns.

Customer Relationship Management: Maintaining cordial relations with customers to sustain the profitability of the business. Maximizing customer satisfaction level by on time delivery, monitoring customer complaints, courtesy calls and providing efficient after sale services. Handling customer grievances and resolving issues

Team Management: Imparting /organizing training programs for new recruits for achieving pre planned business targets. Leading, training & monitoring the performance of team members to ensure efficiency in sales operations and meeting of individual & group targets.

Training the trainers: Organizing training programs for the team to train the secondary field-force (Distributors sales persons) to grow the distributors’ contribution in the Organizations business.

-1/3-

EMPLOYMENT HISTORY

Since March 20 Working as Freelancer –

On Project Based Assignments for the FMCG Industry

March`14 -Feb 20 DS Spiceco P Ltd (CATCH Spices) as J G M –Sales Development

(A DS Group Company)

Responsible for the Sales / Business development for Catch Spices -Operations Pan India along with the Sales Trainings for Domestic Operations, Reporting to Business Head, Supporting / Working on Sales DATA & Analysis for the Business development by specific techniques i.e. GTM / Coverage / Distribution, B2B, optimizing the output by daily working, Range selling, Brand Extension etc….

May`12 – March`14 Carlsberg India (Part of Carlsberg Denmark-Beer Giant) Sales Manager

Handled Sales Operations of Rajasthan Unit along with the Sales Training Head for North Indian Operations, Handling a team of Sales & Area Sales Managers & field Executives. Responsible for Sales Operations Trainings & Business Development .Also have strong Event team of the operational Area.

March`10 – May`12 Ludhiana Beverages Pvt. Ltd. GM Sales & Marketing (No.1 Franchisee of Coca Cola India)

Handled Sales & marketing Operations of LBPL –FOBO Of COCA COLA INDIA In Punjab With a team of Sales & Area Sales Managers & field Executives,Route Sales men. Also have strong Sales Force of Indirect Coverage of the operational Area.

Jan`09-Feb`10 Fena ( P) Ltd Zonal Sales Manager - North (Known for brands Fena,Nip,Impact & Para Detergents )

Handed Zonal territory of North India to handle the gamut of operations encompassing sales and marketing with States of DELHI,HARYANA,RAJASTHAN,PUNJAB,J&K & HP. With a team of State Heads & ASM`s,SO`s & Sr`s.

Nov `07 – Dec `08 Vishal Retail Ltd Category Head Foods

Famous as VISHAL MEGA MART

Growth path: Responsible for the Merchandise of Foods to handle the operations of Foods encompassing Procurement & making the availability of Foods products at stores with All INDIA & Zonal Level teams.

Given the Vendor Management Inputs to the foods Merchandise All India.

Worked on growth in the Revenue expansion of (Vendor & Range development) for business growth of the organization.

Significantly implemented retail sales model for increasing brand awareness and sale through VMM.

April `03- Oct `07 Consumer Products Division Of Elder Pharmaceuticals Ltd.Regional Business Manager

Handled Zonal territory of North India to handle the gamut of operations encompassing sales and marketing with 6 State Heads, 32 Sales Officer & 46 Interim Sales Representatives.

Successfully Launched “FAIR ONE” Fairness cream by Shahnaz Hussain & given the growth to “Tiger Balm”, “AMPM Mouthwash” in North Zone.

Successfully handling North Zone: Delhi, Rajasthan, Haryana, UP, Utranchal, Punjab, and H.P. & J.K.

Given the multifold growth in the network expansion of Distributors & Retail Expansion (infrastructure development) in North for business growth of the organization.

Distinction of being the winner of “Best Zone Contest in 2005”

Instrumental in establishment of Modern Trade activation (Retail chains) as the future of the retail industry along with the Institutional Business of North India.

Oct’01-March’03 Perfetti Vanmelle India Pvt. Ltd. Area Sales Manager

(Known for brands Alpenlebe, Centerfresh, Bigbabol & Mentos)

Overshoot the anticipated company sales target.

Streamlined the state by appointing Distribution network in the assigned Area

Nov’97- Sep’01 Inernational Bestfoods Ltd. (Earlier As CPC) Area Sales Manager

(Known for brands Brown & Polson, REX & Captain Cook)

Successfully handled the assigned states in different period: Delhi, Haryana & H.P (together).

Over shooted the anticipated company sales target.

Streamlined the state by appointing Distribution network in towns of assigned Area.

Bagged the “Best State” award from the company.

Aug’94- Oct’97 Wilkinson Sword (A Gillette Co) Area Sales Executive

(Known for brands Wilkinson Sword DE, Willman Twins Blades))

Successfully handled the assigned states in different period: Delhi, Haryana.

Successfully handled the Retail & OTC Operations of assigned Territories.

Effectively developed infrastructure in Suburban & rural markets for the company long prospects.

Aug’91- July’94 Eagle Flask Ind. Ltd. Area Sales Manager

Successfully handled the CSD operations of NORTH INDIA.

Streamlined the CSD operations by providing the services to the CSD “URC`s”.

July’87- July’91 Parle Products Ltd. Territory Supervisor

(Known for brands PARLE-G, Monaco, Krakjack, Kismi & Melody)

Successfully handled the assigned territories in different period: Worked in Delhi, Haryana, UP & Punjab.

Successfully handled the Retail & Institutional Operations of assigned Territories.

Dec’85- July’87 Johnson & Johnson Demonstrator Cum Salesman

Successfully done the demonstration & Sales of “BAIND-AID” in the different areas of North India by putting up the retail stalls.

-2/3 –

ATTENDED TRAININGS ON:

People Development Skills-Moving towards Excellence in house training from Parle, Gillette & Perfetti.

Indirect Sales Force Trainer program on Training Skills by Gillette.

Street smart the training program on Selling Skills by Gillette.

Commercial Aspects by Gillette & Perfetti.

Plannogram & Time Management by Parle, Gillette & Perfetti. Corporate Trainers

Computer Course from in house training cell of Gillette & NITT

ACADEMIC CREDENTIALS

1984 - Bachelor of Arts-University of Delhi.

Pursuing MBA from “ I G N O U “.

ADDITIONAL CREDENTIAL

Knowledge of Computors, Comfortable on MS-OFFICE (Windows) & other contemporary packages.

WORKING EXPOSER

Thorough Exposer of Delhi / Punjab / Haryana / Uttar Pradesh (with Uttranchal) / Rajasthan / HP / JK Along with Bihar & Jharkhand, Gujrat with Parts of West & East, Now got the exposer of South through Team.

Open to work any where in INDIA

DATE OF BIRTH: December 11th, 1962, New Delhi

LANGUAGE KNOWN

Read Write Speak

English English English

Hindi Hindi Hindi

Punjabi

MARRITAL STATUS

Married & blessed with two sons,

Elder Son is B tech Computer Sciences Engineer from Inderprastha University Delhi,MBA from Great Lakes chinnai. Working with DXC Technology A Joint venture between HP & CSC .

Younger in 12th Standard,Studying in Delhi.

FAMILY PARTICULARS

Father Was Retired Accountant from House of “TATA`s”

Mother Was Retired School teacheress from Delhi Admn.

Brother Younger Working with A Reputed Bank in Vehicle Finance div.

Wife Working as School teacheress with Delhi Govt.

OVERALL

Ambitious to take challenging assignments with commitments to Excel. Discovered my in-born skills in Team building & excellent Human relations.

- 3/3 –

Contact this candidate