NaveenKumar Durga Lakshmi

+91-988******* adsfgo@r.postjobfree.com https://www.linkedin.com/in/naveenkrdl/

Dedicated professional with 15 years of exposure and experience in Marketing Automations operations Performance and Growth Marketing Client Services & Delivery Transitions & Migrations Strategy & Finance Enhancements & Projects. Seeking challenging career opportunity as a part of mutual growth in any of the Martech, Internet or / IT / Finance-Banking / ITES sectors.

Core Competencies

Marketing Automations

Performance Marketing for Lead Generations.

Campaign Management

Client Relationship Management

Transition & Migration

People Management

Service Delivery Management

Strategy Planning

Resource Optimization

Product enhancements

Cross sell /Up sell

Budget & Cost Management

Financial Management

P/L & ROI Analysis

Policy Compliance

Business Process Reengineering

Executive Summary

Performance Marketing for Lead Generation using various channels like Email, LinkedIn out reaching and calling the qualified leads.

Proficient in Email and SMS Marketing Campaign Management.

Well versed in financial clearing, data clearing of Telecom Operations.

Insightful experience in designing and executing the overall functions for executing programs involving project scoping, estimation, initiating, risk governance, human resource mobilization, structured communication, management reporting & reviews within cost & time parameters.

Demonstrated acumen in escalating business progressively by undertaking strategic initiatives through operational excellence, thought leadership, and harmonizing organizational competencies

Skilled in streamlining business Operation processes, budgeting & forecasting of the marketing operations Team.

Expert in interfacing with multiple clients on service delivery, Incidents, Problems, changes & operational excellence and supporting them in translating business needs into effective functional requirements.

Excellent leader with distinguished abilities in coordinating with various hierarchies in an organization as well as directing & motivating large cross-functional teams and evaluating performances.

Distinction of handling Telecom operator’s payments & processor operations and managing e2e Mobile Advertiser & Publisher Merchant Account Launch; pivotal in tracking expenses to avoid the revenue leakage & reconciled all old invoices to fix the discrepancies

Pivotal in monitoring order processing & credit clearance and settlement of all payments on a timely basis without any errors as per company’s credit policy

Professional Experience

Associate Director – ABM operations at SalesboxAI, Feb 2022 to till date Bangalore India

Overall Career’s Major Accomplishments:

Enhanced features of A/B Testing, Recommendations of Best emails used, Dashboards of metrices in the reporting in SalesboxAI app.

Key Contributor in designing and streamlining the ROI Marketing Model to acquire new clients.

Major contribution in successful renewal of contracts for Major accounts like Dell, Symphony, Redhat, IBM to generate leads which are MRL, MQL, SRL, MQL and appointments.

Integrations with external data tools to increase efficiency and avoid additional manual efforts.

ZIP-Zeta Innovation Projects > “Location Based Targeting” (global Finalist among Top 10 winner), “Zeta into addressable TV with the Dynamic segmentation approach marketing”, “Usage of Disqus data to enhance the client’s requirement and increase the enterprise opportunities & Use Private Data Cloud to empower retail client with additional Data Sources. Case study – Refining the Campaign Submission Process – “A SMART APPROACH” (Specific, Measurable, Achievable, Relevant& Timely) to chase the Business Goals for SPRINT client.

Enhancement of Zeta smart tool for couple of major Acxiom accounts and contributed to fetch additional revenue of 48,000 $ in Q2 of 2020 to have the separate UI set for Boost Program and Password recovery mechanism.

Went above and beyond with Leadership Team support and combined team efforts to generate around additional revenue of 30,000 $ from AH support to meet client’s campaign operations demand.

Design and Solution Architecture, Market Strategy and Analysis related to Mobile App Launch for Android, and PSD Conversions projects utilizing the resources having PSD/CSS3/HTML5 and Java Script skillsets.

Meta flow Migration and integration with InMobi Merchant UI for App stores, Advertisers and Publishers, Offshore locations UK using InMobi Ad tracker, Native ad Tracker and App Publisher Tool, Yoda (worth $50 Million).

999 Debit Control and Netting Project for MTN groups and Etisalat Telecom Operators- Bangalore (12 Months) using One 1 clear, Bank Accounts and Lotus notes (worth $3.3 Million). One CSM project for streamline client services.

Highlights:

Introduced new process of adding Lyne messages dynamically to personalize for follow up emails of MQLs and best calling scripts.

Streamlined Data Management for Discovery of leads as per the client’s criteria which are external from various vendors and cleansing internally to build the platform.

SaaS accounts Customer Success Management to ensure the deliverables are as per the IO signed.

Analysis of Rejected data and exceeding the 90 percent of Data acceptance.

Sharing the upsell opportunity with Sales based on specific accounts

Responsibilities:

Orchestrating conversations and creating demand within buying groups across targeted Accounts (ABM) using AI and Intent Signals.

Handling ABM Operations for all Major accounts from APAC, EMEA and US regions.

Managing the Validation and delivery of Data to the accounts with in the time frame.

Frequent scrutiny of email messages to increase the delivery rate, CTR rate and downloads of assets to help the sales for closing the deals.

Campaigns Operations for all Marketing ROI regions,Direct Accounts, Content syndication client and SAAS customers .

Team Lead – Campaign Operations, Apr 2016 – Feb 2022 @ Zeta Global, Hyderabad, India

Highlights:

Complete SMS and Email Marketing Automation Campaigns Cycle Management with 14 members Team of Campaign Managers and Web developers in liaison with Accounts Team, Strategy and Analytics Team and Creative Teams.

Service Delivery, Reporting and troubleshooting of Marketing campaigns deployed to scale up the revenue targets. Setup and evaluated KPI / KRA of team periodically for career path and qualitative productivity.

Successfully managed collaboratively transition team of 20 members of Acxiom Impact by contributing in training, grooming, and transitioning of 25 plus accounts from different geographical regions in multiple phases. Aspire TTT leadership readiness program to prepare leaders.

Integrated, enhanced, and customized Cross sold Product called Zeta smart UI to Sprint, Consumer Reports, and other clients.

Penetrated major US accounts: Sprint (Email and SMS), Sam’s Club, Coach, Consumer Reports, CTFS, Sallie Mae, General Motors, Quaker Oats, Century Link, Visit California, and Wynn.

Responsibilities:

Spearhead team efforts for deploying email and SMS campaigns through rigorous developments and testing. Create and maintain accurate client documentation (process and technical). Coordinate with the Accounts team by identifying additional decision makers, market research, and business cases amongst others.

Ensure client satisfaction by rendering product enhancement with customized solutions based on collated and evaluated requirements. Function as point of contact for client reported issues. Periodic progressive updates of campaigns and projects to clients and implement effective remedial measures based on identified deviations.

Provide solutions to prevent the most complex problems from occurring across teams / Technologies. Work with technical services and platform services to improve upon tool Zeta Smart with enhanced features as per the client’s need

Manage transition of accounts (post acquisition of Acxiom Impact) to Hyderabad location and bit of migration to ZMP platform.

Helped completions of ZMP certifications for 15 members and contributed majorly to Aspire TTT program along with HR team

Leadership activities in defining the processes and CRM operations protocols ZETA CRM core values, KPIs/KRA, Monthly and Quarterly score cards reviews of the resources to analyses the progresses. Periodic utilizations and allocations tracking to revise any MSAs, SLA and OLA .Break even and Marginal Analysis.

Regular hunt down CSAT metric for the customer Success by liaising with Client services, Analytics/Market research Team.

Manager – Marketing Operations, Jun 2014 – Apr 2016

Simplilearn Solutions, Bangalore, India

Highlights:

Played key role in developing marketing operations with processes defining roadmaps and results as well as integrating Mailchimp email marketing automation tool to send bulk mails for the in-house list.

Successfully saved the organization from major revenue leakage by effectively managing affiliates and vendors with lower ROI.

Responsibilities:

Ensured seamless implementation of programs and coordinated with vendors pertaining to launch of new and existing e-learning courses.

Focused on generating additional revenue for the organization by implementing projects like BTL campaign, liaison with Refer- Earn Engagement Program and Drip email marketing.

Prepared and ensured compliance to organizational budgets and developed revenue forecasts for digital marketing activities based on evaluated market dynamics.

Represented the organization in negotiating OLA, SLA, TAT, and underpinning contracts with various stakeholders based on business and operational requirements.

Guided team members in posting templates of E-learning courses in free classified and event sites. Managed feedback process operations for B2C & B2B and mystery shopping.

Defined and implemented monthly settlement cycle to streamline the Payments Process and ensured accurate feedback by initiating the Voice of Customer Process.

Assistant Manager – Marketplace Operations, May 2011–Jun 2014

INMOBI, Bangalore, India

Highlights:

Successfully developed internally simplified format for reading and loading the merchant payment reports in the DB.

Played key role in setting up the GBO Team and Site Approval Process, SOP and Overall Revenue Governance for one of the major lines of business for Smart Pay.

Actively involved in evaluating business contract documents for developing an operational model to streamline the process.

Instrumental in setting up global financial system and application for newly setup accounts.

Responsibilities:

Spearheaded team efforts related to new country launches for Smart Pay product and processor operations. Managed administrative aspects related to product pricing, client pay-out and financial closures.

Managed Global Business Operations and payment solutions encompassing merchant on-boarding, operator/aggregator provisioning, AT, and Merchant Operations Management.

Competitive Pricing Analysis to differentiate other Ad networks pricing info with Tier 1 Publishers/advertisers.

Set up metrics for creative sampling, interactive labelling (Android & iPhone) & quality metrics for mobile apps. Developed innovative pricing models (CPC, CPM, CPA, CPL, CPI and CPD) using INMOBI Ad Tracker and App Publish products.

Maintained regular interaction with campaign managers and followed up with the ad-operations team to align quality and TAT/SLA of daily publisher (site) and ad approvals with content guidelines.

Evaluated segment wise (country and category) traffic movement and worked on business development and lead management with partner and sales managers.

Developed rapport with key decision makers across existing client and prospect organizations for setting up a feasible revenue sharing model and developing solutions based on enhanced ECPM.

Managed the Global Payment Operations for worldwide InMobi payment platform ‘Smart Pay’. Worked on settlement and reconciliation of mobile commerce transactions through operator billing.

Prepared and presented various status reports for the senior management and other stakeholders to enable effective decision making.

Previous Experience

Sr. Client Service Manager and Sr. FA, Mach India Pvt. Ltd (Currently STARHOMEMACH), Bangalore, India, (Jul 2007 – Apr 2011)

oManaged 17 Global Telecom Operators and a team of 15 members. Organized training sessions for clients on tools (Mach Smart, Mach Portal, Hobbit, Ultra Edit and Tap3 Editor) for supporting the data clearing.

oCatered daily service requirements of clients encompassing invoicing, reconciliation, monthly settlement cycle operators as per roaming agreements, credit control, (infra debt) for resolving inter-operator settlement discrepancies, cash allocation, and reporting.

oFacilitated Indicative Net Report, Bilateral Summary Reports, Final Net Reports, Invoice Receipt Chase Reports, Collection Report, Invoice Sent Out and Summary Report, Advance Payment Notification Report based on finance and control standards.

oSet up strategic partnership with other teams like IOT team, OS India, Technical Team, TAP RAP Team, Development, Testing, Data Main & RMS, and Implementation Team for closing service tickets raised by clients.

oImplemented project related to migrating Global Operators to New one (1) Clear Platform for FCH including new One Support Ticketing System from previous VMS and Lotus Note Tickets and generated saving of 1,20,000 SDRs to MTN group telecom

oAppreciated and acknowledged by Emtelnet and MTN Operator. Rated as Best Senior SCM for securing highest CSAT for Feb and Mar 2010

Education

M Com (Commerce) from Karnataka State University – India, Mysore

Professional Expansion

ZMP CRM tool certifications (Campaign Essentials, Report Builder and ZML) and Aspire TTT program accomplishment of L & D Team.

Catalyst - Global Advertisers, Publishers and App Stores Meet, Bangalore, 2014

Product, Operation Management & Six Sigma Courses, IACT, 2012

Movie Direction Certified Course, Srushti-Part of IPTA (India People Theatre Association), 2010-11.

Software Testing Course, Times technologies, 2007 and Basics Computer, NIIT, 2004

IT FORTE

Packages: MS Office (Word/ Excel/ PowerPoint) MS Access & knowledge of HTML and SQL Queries

Tools : CRM > Zeta smart, ZMP, Acxiom Impact, Mailchimp, Thorn Tech SMS PMS tool, exposure to Marketo and Sales Force – Exact Target.

Ad Ops > DFP, OpenX, WASPA, Merchant Database, Yoda, Admin Tool, Smart Pay and Cosmos

Telecom Related > FCRM, Finn One, I-View, POS, OmniDocs, Putty, Toad, Billing Process, Order Management, EMILI, EOJ, SOM, Mach-Finance, VMS, MDS, O1 Clear, Mach Portal & Smart.

Personal Details

Languages: English, Hindi, Telugu, Tamil, Malayalam, and Kannada Passport Details: M0421490 valid till 2024

Address: Flat 206, Block 22,VBHC Vaibhava, Byagadadhenahalli,Chandapur-Anekal Road,Bangalore-562106

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