Communications Manager

Ann Yonemura

PH: 530-***-**** ***.********@*****.***

CORPORATE COMMUNICATIONS AND CHANGE MANAGEMENT

Senior communications and change management manager with results-oriented program management experience in strategic planning, internal and external communications, marketing, and organizational development in Fortune 500 companies and nonprofit organizations. Expertise includes:

• Strategic planning & partnering

• Change management

• Employee communications

• Marketing communications

• Mergers & acquisitions

• Executive communications

• Brand management

• Website development

• Multimedia collateral production

• New product launches

• Copywriting

• Total quality management

• Organizational development

PROFESSIONAL EXPERIENCE

SERVICENOW, Santa Clara, CA April 2020 – December 2021 Senior Communications Strategist (contractor)

Created and managed communication plans, logistics, messaging, deliverables, and collaboration among stakeholders for programs that accelerated adoption of new customer relationship management, configure- price-quote, and contract lifecycle management tools.

• Worked with change management to develop and socialize communication plans that reinforced program objectives, produced integrated deliverables, and achieved cross-functional alignment.

• Created articles, presentations, newsletters, executive communications, and support documents.

• Supported logistics and presentation material for communications events.

• Conducted success metrics analyses on deliverables to assess impact, audience engagement, and process efficiency.

CISCO SYSTEMS, San Jose, CA May 2014 – April 2020

Change Management & Communications Manager (contractor) Created and executed strategies and communications deliverables for a corporate entitlement operations group responsible for $10 billion of Cisco’s revenue.

• Managed strategies and tools for global change management programs that promoted interdepartmental collaboration, consensus building, governance, stakeholder management/analyses, and training.

• Developed communications plans that integrated multiple deliverables: C-Suite presentations, Cisco customer and partner marketing collateral, intranet sites (IBM Connections, Jive, and SharePoint), newsletters, Cisco.com and corporate partner resource sites, online tools, brand identity, stakeholder engagement events, FAQs, and PowerPoint and Powtoons training materials.

• Ensured process documentation, document repositories, program policies, and branding aligned with corporate and ISO guidelines.

• Created compelling narratives that engaged target audiences to become program advocates. Customer Listening Project Consultant (contractor) Managed processes and communications for a global customer relationship survey distributed to over one million participants each year.

• Managed process documentation, RACI, reports, presentations, and resource databases.

• Developed and maintained intranet sites and Tableau dashboard content to ensure a quality user experience, including up-to-date program communications, training materials, brand development/consistency, and resource documentation.

• Engaged account teams worldwide in a program that integrates survey data with a closed loop communications process.

Change Management Communications Manager (contractor) Created and executed strategies and deliverables for a large-scale corporate digitization program.

• Created plans and tools for interdepartmental strategic alignment, collaboration, consensus building, program adoption, governance, training, and team branding.

• Managed communications, including intranet sites, presentations, newsletters, and training material. Communications Program Manager (contractor)

Led the strategy and execution of executive and employee communications for the Enterprise Foundation Data Services team comprising 500+ full-time exempt employees and contractors in over 12 global locations.

• Created comprehensive communications plans for six divisions

• Led growth of intranet presence from two WebEx Social sites to over ninety Jive communities that included change management strategies, user training, brand and format consistency, metrics, editing, copy writing, and best practices documentation.

• Managed content and logistics for executive communications, including writing scripts, quarterly all hands meetings, biweekly executive reports, operational reviews, and leadership meetings.

• Created team communications, including organization charts, vendor management initiatives, vision/strategy/execution/metrics collateral, and brand changes.

• Comprehensive support of new programs with communications plans, customer satisfaction and feedback surveys, and target audience analyses.

• Managed the creation and delivery of 10 newsletters a month. KLEINFELDER, Sacramento, CA October 2008 – April 2013 Senior Communications Program Manager

Led corporate-wide executive and employee communications, including: communications plans and budgets, executive coaching, internal branding, video production, and IT collaboration on technology-based solutions.

• Managed overall communications strategies and execution on major corporate initiatives, including: large- scale organizational changes, corporate volunteerism programs, human resources events, health and safety, five-year strategic plans, annual reports, and success metrics.

• Managed executive communications for the president and chief executive officers.

• Created quarterly videos featuring senior executives and segments on corporate initiatives, coached executives on their messages and delivery, and measured message impact.

• Generated press releases in national media for thought leadership program.

• Led internal and external communications for integrating national and international acquisitions.

• Led team of consultants and employees in redesigning the intranet. Launched new intranet with improved functionality, usability, and information architecture. INTEL CORPORATION, Folsom, CA March 2008 – October 2008 Communications Program Manager, Corporate Sales & Marketing Group Managed communications projects for the Retail Edge Program including governance documents, special events and communications collateral.

THE NEW GROUP, Placerville, CA 2007 – 2008

Director of Strategic Relationships (contractor)

Managed California office for one of the fastest growing companies in Portland, Oregon.

• Analyzed and created business development and sales opportunities.

• Created strategies and presentations to educate and engage customers.

• Developed internal marketing strategies and programs. INTEL CORPORATION, Santa Clara and Folsom, CA 1999 – 2007 Communications Program Manager, Corporate Sales & Marketing Group Managed key corporate marketing communications programs, including strategies, schedules, and budgets. Integrated multi-million dollar programs among retail, global sales, and corporate marketing groups. Primary marcom manager for product launches and Intel Capital.

• Managed $3.1 million marketing communications budget that created high-impact flash animations, print collateral, videos, websites, and product photography used worldwide. Managed 10 – 15 projects concurrently to create a suite of integrated marketing collateral.

• Developed and executed marketing communications strategies and collateral for notebook and desktop processor launches, including Intel® Pentium® 4 processor and SpeedStep® launches.

• Led teams comprised of executive management, corporate marketing, and product marketing to success at CES 2004 and 2005. Drove show theme, messaging, creatives, booth design, vendor negotiations, and booth traffic strategies to create a high-impact show environment. Negotiated contracts resulting in high- visibility promotional opportunities, thereby obtaining premier sites over other show participants.

• Provided oversight and direction to internal/external writers, graphics agencies, photographers, marketing agencies, and trade show companies to create integrated marketing programs. Retail Marketing Communications Manager, Americas Sales & Marketing Developed marketing programs with major U.S. and Canadian retailers to build brand awareness, preference, and sales, including creative development and production of in-store collateral. Managed multimedia collateral creation and merchandising audits.

• Drove product demo creation with Best Buy, CompUSA, Circuit City, and Microsoft to create customized demos. Demos recognized as best-in-class Intel multimedia collateral by Best Buy, Circuit City, and Intel’s marketing divisions.

• Trained Intel’s 400 field sales personnel on multimedia collateral in the U.S. and Canada used to educate 23,000 retail salespersons.

• Executed strategies for improving business processes and marketing communications through a national merchandising audit that improved marketing impact in retail environments. ADDITIONAL SIGNIFICANT EXPERIENCE

APPLIED MATERIALS, Santa Clara, CA

Total Quality Manager

Managed corporate quality improvement programs that included global analyses, customer satisfaction surveys, executive customer satisfaction incentives, and new employee training.

• Managed customer survey results communications to worldwide sales and engineering teams.

• Led strategy forums with senior management in the United Kingdom, the Netherlands, Germany, and France that accelerated improvement strategies.

• Conducted full-day courses in Applied Materials’ total quality program for all new employees. COUNCIL FOR CONTINUOUS IMPROVEMENT, San Jose, CA

Special Interest Group Manager

Created strategies and procedures for a national consortium of 175 corporate, government, and nonprofit organizations. Managed all aspects of the special interest group (SIG) program that included recruiting, training, marketing, communications, and special events.

• Developed annual strategic plans with Board of Directors that prioritized ROI on members’ investment. Built first-draft proposals that sustained ROI to members.

• Developed and drove recruitment and training program, increasing SIG membership by 150%.

• Expanded and managed communications programs to market SIG activities that included dozens of educational events and events.

• Trained high tech corporations in quality management techniques, process improvement, and teamwork. KAISER ELECTRONICS, San Jose, CA

Employee Communications Specialist

Designed and managed all employee communications programs including: biweekly newsletters, public relations, special events, and executive presentations. Supervised one assistant and three student interns.

• United Way campaign won communications awards competing against Fortune 100 companies.

• Commute alternatives program was named best new program and one of the top 100 programs in the San Francisco Bay Area.

• Managed major public relations events like VIP visits by congressmen, military executives, and community leaders.

EDUCATION

Master of Business Administration, University of Arizona, Tucson, Arizona Specialization in Organizational Behavior and Development. Awarded College of Business and Public Administration Graduate Tuition Award. Director, MBA Student Association Executive Board. Bachelor of Social Work, University of Hawaii, Honolulu, Hawaii Graduated with Distinction. Dean’s List. Phi Kappa Phi National Honor Society and Phi Eta Sigma National Honor Society Executive Board.

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