Serran Ciftci

Miami, FL 786-***-**** adsf7a@r.postjobfree.com

Experience

Business Development & Customer Relationship Management Consultant EMKO Engineering Jan 2021 – Feb 2022

• Providing after sales support to existing key accounts.

• Promoting the company’s products and services.

• Researching and identifying new markets, growth areas, trends, customers, partnerships, products and services .

• Preparing sales presentations and participating in sales meetings, and presenting to management team.

• Developing growth strategies and plans.

• Arranging marketing activities to increase brand awareness. International Marketing and Brand Management Consultant Mac Medya Sep 2012 – Dec 2020

The key accounts that I was responsible for were all Japanese firms; Mitsubishi, Sega, Gakken, Benesse, Daiwahouse, D-Rights, Nikkei BP, Digital Hollywood University. My responsibilities involved:

• Researching new trends in the Turkish and Japanese market.

• Collecting data and presenting trends and benchmark analysis to clients. Creating market research reports, market intelligence & market analysts for clients.

• Finding suitable partners for the brands and identifying the market size potential.

• Supporting the project “Nikkei BP and Mutlu Dergi Grubu” acquisition. Nikkei BP entered the Turkish market and I was selected to write monthly articles and reports about the Turkish market and trends to Nikkei BP Consulting Japan. My articles and reports were published online in Japanese to Japanese viewers.

• Supporting the project “Shimajiro” in entering the Turkish market. I was the project leader in the testing phase and was responsible for finding the most suitable Turkish media partners. I helped in developing the business brand strategy for the test phase and the merchandise implementation phase.

• Attending anime fairs in Tokyo & selecting brands suitable for the Turkish market. * The sales and marketing of documentary and movies Mac Medya made for the Japanese market. Sold our latest movie “Home” to 15 cinemas in Japan.

• Developing the first “Turkish Film Festival” in Tokyo with sponsorship from TIFF. Due to Covid-19 all implementation has been postponed.

Founder

Heart Eclipse Sep 2013 – Sep 2015

I created an online e-commerce web site with goods imported from Italy and custom design was also available. My tasks involved:

• The logistics of goods imported from Italy to Turkey. Selecting items from Italian suppliers, having meetings in Italy and researching new possible suppliers.

• The creation and the maintenance of the e-commerce web site. I worked with a web designer in the creation and I was responsible for all content creation and used web site statistic management / google analytics and SEO to optimize sales.

• The sales of products to customers and B2B. Taking personal design orders from customers and organizing the creation.

• The management of social media web sites and working with social media influencers in promoting the brand. Launching marketing campaigns on other online shop platforms. Organizing photo-shoots, styling and brand communication. International Marketing E-Commerce Supervisor

Praktiker Jan 2006 – May 2012

I worked for the Praktiker International Marketing Department as an E-marketing Supervisor. Praktiker International consists of 8 countries; Albania, Bulgaria, Greece, Hungary, Poland, Romania, Turkey & Ukraine. Our department standardized marketing tools & created manuals & supported the countries in following the standardized areas. My main responsibilities involved:

• Improvement & maintenace of the corporate web sites for Praktiker International Countries

(Albania, Bulgaria, Greece, Hungary, Luxembourg, Poland, Romania, Turkey & Ukraine)

• International campaign management & budgeting.

• Creating manuals/ userguides for standardization projects.

• Re-designing international web sites, leaflets based on new brand values

• Organizing workshops for International Marketing Strategy Projects.

• Creating a Digital Asset Bank for Praktiker Group.

• Photo/ video-shootings for DIY projects (creating content with suppliers & creative agency).

• Planning & researching all components for E-shopping & providing support to countries with E-shops.

• Creating monthly statistics & reports for countries (using Web Trends & Google Analytics) for Web sites.

• Tracking standard KPI's, SEO & adwords for countries Web sites.

• Providing support for countries on a daily business & marketing related activities

(newsletters, social media, e-catalogue, email marketing).

• Creating E-shops for countries with local agencies.

• Co-ordinating best practices among countries.

• Creating synergies with Praktiker Germany & International Countries Analyzing & tracking new trends in the retail market.

• Creating social media campaign for International Countries.

• Giving training to countries for usage of new marketing tools (CMS, Digital Asset Bank).

• Creation of a new leaflet design for PRaktiker Turkey & developing the user guide manual.

• Improving & developing a new transportation customer service for Praktiker Turkey, inline with the E-shop.

• Developing strategy workshops with Praktiker Turkey. Customer Retention Case Manager

Siemens Sep 2004 – Nov 2006

Managed customer relations for Toshiba America

• Handled customer retention cases for Toshiba America.

• Assisted in solving complaints and problems related to Toshiba laptops and electronics.

• Conducted relations with managers in Toshiba affiliated resellers, online marketing, repair facilities, onsite technicians, and spare parts depot. Liaison with third party distribution channels.

• Maintained liaisons and communications with corporate headquarters in Irvine, California.

• Compiled weekly reports of 11 Customer Relations case managers’ productivity.

• Oversaw a network of approximately 100 agents of Toshiba Information and Technical Support in Canada.

• Trained Manila-based Customer Relations agents.

Education

Yeditepe University

Bachelor of Business Administration (B.B.A.)

2002 – 2005

McMaster University

Business Admistration

1999 – 2001

Skills

Marketing, Communications, Digital Marketing, Social Media Marketing, Advertising,Social Media Online Advertising, Marketing Strategy, Digital Media, Email Marketing and Online Marketing

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