Digital Marketing & E-commerce Manager

Brandon Viola

Driven digital marketer with over *2 years of experience and a proven ability to manage projects that result in increased conversion metrics, an enhanced user experience, and heightened brand awareness. A strategic thinker who develops goals to bolster sustainable growth, manages paid and owned digital channels to support integrated marketing campaigns, with a strong ability to manage cross-functionals teams in a large matrix organization. VRI Americas Lake Forest, CA (Remote-hybrid) October 2021 - Present

E-commerce Analyst II

Drove +$1.2mm in incremental revenue in 2022 YTD vs same period last year for web direct channels through optimizing conversion funnels, web content, and campaigns.

Leads collaboration with IT and digital marketing to analyze complex systems and integrations, to deliver actionable recommendations and improve web user experience.

Continuously updates the project roadmap with expertise in enabling omni-channel customer journeys from digital touchpoints to online engagement and conversion.

Launched award-winning websites for small resort associations and vacation rental sites. BJ’s Restaurants, Inc. Huntington Beach, CA April 2019 - October 2021

Supervisor, Digital Marketing

Launched a subscription model Beer Club with a go-to-market strategy through alignment of key stakeholders and a deliverable action plan with defined milestones.

Owned Reputation Management and maintained a 99% response rate across all review sites while monitoring guest sentiment, with regular reporting and analysis for operators.

Managed technical and on-page SEO factors to optimize the e-commerce website’s organic traffic channel and delivered +23% revenue growth in 2021 YoY.

Directed digital partners in paid media campaigns and employed strategies to refine keyword targeting to maintain +70% impression share for brand and non-brand terms. Trading Places International Lake Forest, CA June 2005 - April 2019

Content & Digital Marketing Manager 2017 - 2019

Met with various department directors weekly to report on KPI’s and collaborate on marketing initiatives to determine the marketing needs of their respective department.

Directed a creative team to develop, coordinate, and execute marketing strategies with campaigns that drove various departments’ goals toward overarching business goals.

Leveraged Google Analytics to monitor user goals, measured campaign effectiveness, and managed marketing activities across the 30+ websites managed by TPI and VRI.

Multimedia Designer 2012 - 2017

Designed and executed enterprise level websites with a focus on e-commerce conversion.

Completed multiple technical requests daily for assignments that ranged from email marketing campaigns and landing pages to newsletters and brochures.

Marketing Coordinator of Membership Retention 2010 - 2012

Increased annual membership renewal rate by approximately 37% through direct mail.

Managed large scale marketing campaigns to over 60,000 members that resulted in 1,090 units of inventory, which increased revenue by approximately $218,000 in 2011 YoY. brandonviola.com

Santa Ana, CA 92703

*****@************.***

949•378•8110

Marketing:

UX/UI

SEO/SEM

Remarketing

Display Ads

Social Campaigns

Email Marketing

Digital Project Management

Reputation Management

Web Development:

HTML5

CSS3

Bootstrap

PHP (Wordpress)

Software:

Adobe Creative Suite

MS Office 365

JIRA - Atlassian

Asana

Trello

EMPLOYMENT

SUMMARY

Cal State University, Fullerton

Fullerton, CA

Graduated in May 2017

Bachelor of Arts in

Communications - Advertising

Orange Coast College

Costa Mesa, CA

Certificate of Specialization

Web Design - June 2014

EDUCATION

SKILLS

2022 ARDA Award for Marketing

2019 ARDA Award for Marketing

HONORS

PORTFOLIO

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