FERNANDO ORTIZ

ORLANDO - FLORIDA

MARKETING & SALES DIRECTOR

Cel. (1-321-***-**** - Skype: clajamo

Email: adsed1@r.postjobfree.com

Visionary and seasoned business professional with strong administration skills with emphasis in business development, strategy, innovation, marketing, sales and finance with academic background at the national and international level and vast experience in management positions, engaged in leading companies of soft drinks, food, cleaning, and real estate construction, creating substantial gains across companies. Very focused on customer needs, customer service, customer experience, and company profit.

EDUCATION:

2015-2016 UNIVERSITY OF BARCELONA (UB). Barcelona, Spain.

Executive Master in Business Administration (EMBA). Graduated in July 1, 2016 with outstanding grades and honors in all subjects, but mainly in Marketing and Finance.

1985-1989 EXTERNADO OF COLOMBIA UNIVERSITY. Bogotá, Colombia.

Bachelor’s degree in Business Administration.

Specialiazation: Marketing.

1999 MONTEREY MEXICO UNIVERSITY. Bogotá, Colombia. Master’s of Science in Management.

2015 IDE BUSINESS SCHOOL. Quito, Ecuador.

Graduate Studies in Managerial Skills.

2020 LOS HEMISFERIOS UNIVERSITY. Quito, Ecuador.

Neuro-Marketing and Psico-Marketing Specialization

Digital Marketing Specialization

1999 UNIVERSITY OF SOUTH CAROLINA. Columbia, SC. USA.

Business English.

WORK EXPERIENCE:

2018-2022 W MARKETING CONSULTING COMPANY

General Manager

Marketing Consulting Company.

I performed all managements activities.

We offered to our clients:

Strategic Marketing plan

Customer Experience system development

Innovation

Precission Marketing

Canvas Model

Marketing 4 P’s alignment and strengthening.

POP strategies, design and implementation

Digital Marketing

Advertising & communication strategies and campaigns

Main clients: Financial Institutions, Restaurants, Fast food, Health care, Stetic, Gyms, Clothing industry, Food industry, Retail, Real Estate, Home Construction, etc.

2016-2018 COAST TO COAST INTERNATIONAL REALTORS. Bogotá–Colombia

Country General Manager

Leader company dedicated to international real state property: Sell properties in United States, Panama, Mexico, Republic Domenican, and Asia.

Organize, plan, direct and control all organizational activities nationwide.

Main functions focused on Marketing and Sales.

Counsel clients about the best properties to invest focused on profitability and ROI (return of investment), mortgages and legal process in all countries that we sell.

2013-2016 INDUSTRIAL DANEC. Quito-Ecuador

Marketing Director

Leader company dedicated to produce and market vegetable oils, margarines and cleaning poducts.

Organized, planned, directed and controlled marketing activities nationwide.

Identified and capitalized opportunities and needs.

Performed strategic planning, segmenting, brand positioning and strengthening.

Designed the commercial structure according to distribution channels: coverage, wholesalers, agents, selfservices, institutions, industries, etc.

Developed commercial policies and conditions: pricing and margins per channel Managed human resources: 14 direct-report and 200 indirect-report personnel. Designed the marketing mix for the 21 brands of food and cleaning products.

Pricing

Development of current products and launching of new I+D (intensive activity)

Development and implementation of massive advertising campaigns for TV, radio, press, billboards, internet.

BTL and Digital campaign implementation

Cross sales and package sales promotion for distribution channels and consumer.

Trade: internal and external POP material and merchandising implementation with marketing and promotional companies in over 3000 Paretto customers.

Packaging development.

Market research for current products (store audits) and new products (qualitative and quantitative). Key account management: supermarkets, wholesalers, institutions, etc.

Distribution and sales audits

Coordination of new product launchings with all other Departments.

2011-2013 ELECTRO ECUATORIANA, Quito-Ecuador

Marketing Director

Company dedicated to mechatronics with elevators, generators, industrial engines, shelters with/without electronic equipment, automation and control and renewable energy.

Organized, planned, directed and controlled marketing activities nationwide

Performed strategic planning

Carried out brand positioning and strengthening

Developed advertising and promotional campaign design and execution: billboards, catalogues, web page, videos, newspaper and magazine advertising, fairs, promotions, sales-point development, etc. Performed offer-demand market research

Responsible for product pricing

Directed process writing and management system

Designed the commercial structure according to distribution channels

Developed commercial policies

Made sales deals with large customers

Developed the salary structure

2004-2011 NARANJO & ORDOÑEZ, REAL ESTATE DEVELOPER, Quito-Ecuador

Marketing Director

Leader company dedicated to real state property construction and marketing. Simultaneous work performed in 20 construction and sales projects in addition to work in the planning stage. Organized, planned, directed and controlled marketing and sales activities at the national and international levels.

Engaged in new project venture

Performed offer and demand market research

Planned differentiating projects: corporate buildings, medical doctor offices, hotels, malls, urban complexes, residential condominiums, etc.

Identified real-state property types for specific pieces of land, as well as the common areas that were to be included.

Developed pricing schemes and identified forms of payment Engaged in brand strengthening and positioning.

Developed and executed advertising and promotional campaigns: renders, billboards, catalogues, web

pages, TV advertising, video, radio spots, newspaper and magazine advertising, Internet advertising;

campaign participation, project and general promotion, sales point development, etc.

Worked in strategic planning

Developed the sales budget and ensured its fulfillment

Established a commercial structure.

2002-2004 ELECTRO ECUATORIANA, Quito-Ecuador

Marketing Director

Same job as 2011 – 2013

2000-2002 BRAMAN, BMW AUTOMOBILE DEALER, Miami, Fl.

Sales Executive

BMW Automobiles

Sold new cars, closed deals.

Made advertising and promotions.

Organized people and the show room.

Controled the inventory.

1993 - 1999 THE COCA-COLA BOTTLER COMPANY, Quito, Ecuador. Commercial Director

Planned, organized, directed, executed and controlled marketing, sales and distribution areas.

Responsible for the job of over five hundred people including salesmen, deliverers,

supervisors, as well as sales, customer service, brand, budget, research and advertising managers.

Increased annual sales by 10% per year.

Increased market share from 58% to 73%.

Enhanced sales and distribution processes in the company.

Launched a new soft drink trademark that is currently the second best soft drink in the market

after Coca-Cola.

Launched several promotional campaigns targeted to customers and/or Consumers increasing sales by

30% over sales trend.

Enhanced the merchandising execution in the market, increasing sales by 25% over the sales trend of

key accounts.

1990-1993 THE COCA-COLA COMPANY, ECUADOR BRANCH, Quito, Ecuador.

Operation Marketing Manager

Researched, planned, organized, directed, and controlled channel marketing strategies for developing the sales of Coca-Cola and its other products around the country.

Managed all of the 8 Coca Cola franchises in the country and main key accounts such as Burger King,

McDonald’s, supermarket chains and international hotels, among others. Started the merchandising

operation in the market. Sales in bottlers growth 20% over the previous years.

Additional Proficient in computer skills.

Information My interests include learning about business, sports, traveling and meeting people from different

cultures.

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