Art Director /Designer

PROFESSIONAL EXPERIENCE

Brand Identity • Integrated Digital / Print Media • Content Creation • UX • Creative Direction • Project Management AREAS OF EXPERTISE

SHARON KLEIN

www.skgd.net 917-***-**** www.linkedin.com/in/sharonklein2 ******@****.*** Continued on following page

Art Director, Digital, Brand and Design Consultant 2014 - Present Passion for creating user experiences that deliver clear messages effectively across media, including online, print collateral, packaging, social media and other platforms. Track record in improving the profitability of companies. ORT Educational Network

Save the Date digital design for the 100th year anniversary event honoring the head of World ORT + print Invitation suite. Reporting to the Director of Marketing and Communications. DailyFX Financial Services

Art direction/design, creating landing pages, sales collateral, advertising and digital assets for Marketing department, Head of Product and US Content Operations Director.

Nadex Financial Services

Art direction/design, creating landing pages, sales collateral, infographics and website design for day trading audience reporting to both Senior Marketing & Strategy and Content Managers. Anchin Accountants and Advisors

Art direction/design creating branding and sales collateral for cybersecurity division, reporting to multiple Marketing Directors. Grocer’s Daughter Chocolate

Name development, branding, consumer packaging and for a line of chocolates geared toward snacking and baking. Wharton Property Advisors

Strategy and design for digital and print sales materials to freshly market Manhattan commercial real estate firm ZORA Chocolate

Branding and typeform design for ZORA Chocolate who is creating a chocolate line sourced from beans grown in Ghana on the West Coast of Africa

Alliance Bernstein Financial Services

Support sales through creating or redesigning collateral (brochures, white papers, info-graphics, charts and graphs) for internal clients in Equities, Offshore, Retirement and Defined Contribution divisions, reporting to multiple Marketing Directors. Jillian’s Circus

Digital art director, designer and content creator for email marketing campaigns, social media and branding. Clients ranged from restaurants to real estate, security, consumer goods and services. Experienced, hands-on art director who delivers powerful design solutions and user experiences. Talented developer of new business relationships and vendor/freelancer teams. Fluent in managing budgets along with the creative process. Experienced across a broad range of business categories: finance, technology, healthcare, consumer goods, food and non-profits. SHARON KLEIN

PROFESSIONAL EXPERIENCE

Hotel Chocolat USA November 2018 - April 2020

My broad portfolio encompasses sales, creative business development, design, social media, corporate sales, marketing, events and hosting chocolate tastings/pairings. I serve on the team that launched this British luxury chocolate brand and fueled its growth at their flagship NYC and NJ stores. Am a member of the core team that drove the success of initial locations, laying the foundation for Hotel Chocolat’s further expansion to additional stores in NY and Washington, DC.

• Initiate and close corporate sales to businesses and leading consumer brands, including Hugo Boss.

• Conceptualize and design innovative packaging and collateral for premier luxury goods customers and outreach.

• Bridge cultural gap between British brand and US market with unique chocolate flavor and product ideas.

• Conduct chocolate tastings and other popular experiences that led to loyal customers.

• Meet constantly changing environment with flexibility and creative problem solving.

* References and full client list available upon request Creative Director SKGD 1998-2014

Expertise in conceiving and translating strategic plans into marketing and communications programs and developing strong brand-building creative campaigns. Fluent in integrating corporate identity into websites, sales/promotional materials. Assembled and led nimble teams to match the needs of clients, comprised of agencies, vendors, SEO experts, social media talent, programmers, copywriters, photographers and production assistants. Groomed talent in design, technical and marketing areas, promoting them into leadership roles by providing on-going training and capitalizing on their strengths. Constructed and managed budgets for all projects, including complex multi-faceted website re-designs, in collaboration with developers, writers, photographers and illustrators. Tracked project financials for clients. Delivered on time and on budget. Analyzed data to create graphics and charts for financial clients and informational presentations. Re-branded 65 year-old North Shore Animal League, visually making the organization relevant to a younger, current audience. Led re-design of website and social media, driving a 30% increase in traffic and 15% lift in online donations. Provided a divisional creative strategy that leveraged the core brand. Created brand guidelines and corporate identity for 6 divisions. Naming and re-branding of media company Novak Video taking it from it’s roots in video to full legal services with the name Novak Trial Services, creating wordmark, an online presence and collateral, credited with increasing revenue by 30%. Led re-design of Acrow Corporation website for an international audience, involving project management of developers and translators for multi-language sites, including all sales collateral, continuing their global reach. Created brand strategy for The Parkinson’s Disease Foundation that enhanced awareness of their mission via marketing programs, communications material, development efforts, events and special projects. Drove fund-raising increases of 20 %. Managed complex set of projects averaging over 100 per year. Parsons School of Design Bachelor of Fine Arts, Communications Carnegie-Mellon University Communication Design studies InDesign, Illustrator, Figma, Creatopy, Unbounce, Social Media, Email Campaigns, Photoshop, UX, PowerPoint, HTML5 & CSS3

Noble Desktop + General Assembly Visual Design, Web Dev, UX Fundamentals, HTML Email, Wordpress Education:

Knowledge Base:

Awards: Art Direction Magazine — Logo design Graphic Design USA — Logo and package design Development:

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