Intern Marketing Center Associate
Resume:
Meena K Biswas
Fremont, Ca. *****
*********@***.***
Introduction:
Meticulous long term care health mentor focused in healthcare sales. Prodigiously skilled at driving company and organizational growth to create a profitable territory. Sales individual who is passionate at developing effective and innovative sales strategies. Passionate team player with effective clinical knowledge to work aside physicians and other referral sources.
Job Objective:
Seeking a challenging position in the areas of health care administration, sales, or marketing.
Education:
San Jose State University
BS degree in Health Care Management / Health Science
Experience:
Pathways Home Health and Hospice/Common Spirit/Dignity Health
12/18 to Current – CRE II / Senior Care Transition Coordinator
CRE II-Associate Supervision
Supervise performance of assigned Client Relations Executives and Care Transition Nurses to maximize the value of associates.
Establish strategically aligned goals with staff.
Encourage and create opportunities for continuous improvement of staff by providing frequent coaching, mentoring and accurate performance feedback.
Provides direction and support to staff to deliver quality services with a focus on organizational success.
Assist with recruitment and retention of qualified, productive and customer-focused associates.
Interview, oversee the hiring process and orients direct reports.
Monitor recruitment/retention activities and costs.
Provide fair and equitable treatment of all associates.
Create a high performing work environment characterized by transparent and open communication, mutual trust and respect.
Provide education and training for associates in support of career goals and the organization’s mission and strategies.
Maintain health care relationships within regional territory with a focus on skilled nursing facilities, assisted living communities, Community Based Residential Facilities, physicians and other health care providers and hospital systems as a source of referrals and admissions
Develop relationships with key customer sources through regular contact and follow-up procedures.
Function as the key contact for client troubleshooting and conflict resolution.
Responsible for developing and working a yearly business plan for the region that includes strategies for exceeding established budgets and goals.
Develop and maintain accurate data on customer relationships within RSL on each key referral source to provide client information needed to build strong ties and deliver customer satisfaction.
Communicate to branch on a daily basis to give and receive vital client information.
Complete reports detailing field activity and results on a weekly basis
Represent Pathways in relevant professional organizations and in the community
Assist in proposal preparation and presentation
Analyze and makes recommendations for contracts
Assist with educating the community about services
Create an “expectation of excellence” and supervise performance of assigned Client Relations Executives and Care Transition Nurses to maximize the value of associates’ contributions towards organizational success
Establish strategically aligned goals with staff
Encourage and creates opportunities for continuous improvement of staff by providing frequent coaching, mentoring and accurate performance feedback
Provide direction and support to staff to deliver quality services with a focus on organizational success
Assist with recruitment and retention of qualified, productive and customer-focused associates
Interview, oversee the hiring process and orients direct reports
Monitor recruitment/retention activities and costs
Provide fair and equitable treatment of all associates
VITAS Healthcare
06/13 to Current – Sales Representative
Sales Representative covering Washington Hospital, territory physicians, and Palo Alto Medical Foundation
Conducted sales presentations, clinical discussions, collaborative partnership meetings, and assisting discharge planning alongside case managers, social workers, and physicians.
Promoted VITAS to be the number one provider of hospice services at Washington Hospital 2016 67.7% Net Hospice Referrals, 2017 47% Net Hospice Referrals, 2018 38% Net Hospice Referrals. Scores based on Harvest Accumulated Data as well as EXCEL Hospital Data
Responsible for selling and marketing the benefits of hospice care to primary, secondary, and tertiary
markets including physicians in Milpitas, Fremont, Hayward, Union, City, Newark, and San Lorenzo.
Collaborated community and lead generator events with Vitas staff to promote the benefits of hospice care across the spectrum of care.
Diligently worked alongside Long Term Care Sales Representative to increase physician referrals with in the Skilled Nursing, Assisted Living, and Board and Care sectors.
Windsor Post-Acute Care Center, Hayward, Ca
09/11 to 07/12 – Director of Admissions
Developed sales and marketing strategies for development of Medicare Average Daily Census.
Conducted educational in services to key physicians increasing orthopedic admissions to post-acute care center.
Worked with Interdisciplinary Team to effectively increase overall customer services delivered to patients and families.
Developed primary, secondary, and tertiary market areas.
Odyssey Hospice, Hayward, Ca
10/01 to 08/11 – Account Manager
Developed and maintained relationships with potential referral sources.
Developed marketing and sales strategies for target market areas.
Built business relations across the spectrum of care.
Achieved average daily census goals.
Achieved average quarterly goals.
Conducted physician and facility presentations to enhance sales cycle process for hospice services.
Developed primary, secondary, and tertiary market areas.
HMC Corporation/Sunnyvale Healthcare Center, Sunnyvale, Ca./RCFE Campbell, Ca./RCFE Santa Teresa, Ca.
03/09 to 10/09 – Director of Marketing/Contractor
Promoted Sunnyvale Health Care Center, Residential Care for the Elderly Campbell, and Residential Care Santa Teresa to seven acute hospital systems
Marketed and sold Skilled Nursing, Rehabilitation, and Residential Care Programs within three target market areas in order to increase patient census
Increased Skilled Nursing Quality Mix and Overall Census
Increased Skilled Nursing Medicare patient census
Increased Residential Care Programs resident census
Functioned as Acute Hospital Liaison to seven acute hospitals
Reviewed patient cases and assisted hospital Case Management / Social Services teams with Discharge Planning
Directed Admissions Process
Created, Directed, and Implemented Quarter Marketing plans for both Skilled Nursing, Rehabilitation, and RCFE Programs
All Saints Sub Acute & Rehabilitation Center/Foresight Management Services/Meridian Holding Health Services, Inc. – San Leandro, Ca.
11/06 to 11/08 – Director of Admissions & Marketing
Promoted All Saints Sub Acute & Rehabilitation Center to Northern California healthcare systems
Marketed and sold facility services to Northern California hospitals, physicians, long tern acute care hospitals, acute care rehabilitation programs, and skilled nursing facilities
Increased and maintained facility Quality Mix and Overall Census, over two-year period of time
Reviewed patient cases at Intensive Care level
Functioned as an Acute Hospital Liaison for several target market areas, working with several Case Management and Social Work Departments on patient psychosocial dynamics
Managed Admissions process for facility
Worked with facility Interdisciplinary Team on patient care planning
Worked with several managed care organizations on contractual patient relationships for admission to facility
Generated leads through development of facility collateral, database, and in house community events.
Educated potential residents and families to the Process of Aging.
Meet with and educated families on Sub Acute level services
Educated families to the Death and Dying processes
Palm Valley Care Services
04/06 to 11/06 – Director of Marketing
Promoted Palm Valley Care Services to Sacramento based healthcare systems
Marketed and sold Home Care Services, Board and Care Services, Registry, and Care Management Services
Developed and maintained business relationships with primary referring hospitals, case managers, social workers, and other potential referral sources.
Effectively trained in house staff on customer services, sales, and continuum of care therapies for families at an independent level of Geriatric Care
Increased number of billable Home Care Services by 20% over one and a half quarters
Generations Healthcare/Pleasanton Nursing & Rehabilitation Center – Pleasanton, Ca
07/2003 to 04/2006 – Director of Admissions & Marketing
Promoted Pleasanton Nursing & Rehabilitation Center to three geographical target market areas.
Maintained facility Quality Mix at 50% and above.
Maintained average daily census of 137.
Assessed patients with in seven acute hospital settings for admission into facility.
Managed admissions processes for facility.
Developed marketing and sales strategies for facility.
Developed and conducted sales training for facility managers and employees.
Developed and conducted customer service training for facility managers and employees.
Developed and maintained business relationships with primary referring hospitals, case managers, social workers, and other potential referral sources.
Generated leads through development of facility collateral, database, and in house community events.
Worked with local advertising venues to advertise facility services.
Worked with Interdisciplinary Team to provide quality care for facility patients and families.
Educated potential residents and families to the various housing options for seniors.
Educated potential residents and families to the Process of Aging.
Managed facility and staff to ensure daily functions of facility were completed.
Belmont Corporation/Belmont Village of Sunnyvale – Sunnyvale, Ca.
05/2002 to 06/2003 – Community Relations Associate
Promoted Belmont Village of Sunnyvale to surrounding community.
Developed and maintained relationships with potential referral sources.
Generated leads through contacts with community.
Conducted prompt follow-up of leads.
Conducted tours of Residential Care Facility for the Elderly.
Educated potential residents and families to the various housing options for seniors.
Educated potential residents and families to the Process of Aging.
Participated in micro-marketing, advertising, sales strategies, promotions, and organization of marketing and community events.
Participated in industry and community functions.
Implemented activities outlined in marketing plan.
Achieved goals outlined in marketing plan.
Developed and maintained database on all prospective leads.
Carried out sales functions and developed promotional campaigns within developed budget.
Ensured after sales relationship with residents and family by establishing and maintaining open and effective communications and working relationships with residents and their families, potential residents and their families, and employees.
Kisco Senior Living/BridgePoint at Los Altos - Los Altos, Ca.
09/01 to 03/02 – Sales and Marketing Director
Promoted the facility, staff, and other amenities to potential residents and their families.
Developed, directed, and coordinated on-site marketing efforts and campaigns.
Hosted marketing events at the property and attended promotional and professional community events.
Promoted BridgePoint at Los Altos by building relationships with community professionals.
Trained and supervised front desk personnel in marketing, sales, and customer service.
Performed pre assessment of potential resident by gathering essential and confidential information from prospects and families.
Provided and managed ongoing communication and follow-up prior to move-in.
Acted as Manager on Duty when assigned.
Stanford University/Stanford Hospital and Clinics/Stanford Stroke Center – Palo Alto, Ca
09/00 to 09/01 – Administrative Associate IV
Associate to Stanford Stroke Center Associate Director / Assistant Professor of Neurology.
Associate to (3) Stanford Stroke Center Assistant Professors of Neurology.
Conducted supervised patient case management for Stanford Stroke Center patients.
Managed Associate Director’s Neurology Clinic Schedule.
Managed (3) Assistant Professors of Neurology Clinic Schedules.
Triaged patient and non-patient care issues.
Maintained patient files.
Managed and prepare patient transcription
Prepared Rapid Purchase Orders, Expense Reports, etc., for all four Stanford Stroke Center physicians.
Maintained Stanford Stroke Center web page.
Assisted is marketing for WASID Study.
Organized monthly Stanford Stroke Center Quality Assurance Meeting.
Organized monthly Stanford Stroke Center Journal Club Meeting.
Facilitated arrangements for conferences, seminars, and meetings.
Assisted in preparation of scholarly manuscripts, lectures, and NIH grants.
Managed Associate Director’s office schedule and make travel arrangements as necessary.
Ordered and maintain office supplies and equipment.
ChamberPublishers, Inc. – Chamber of Commerce Publishers, Fremont, Ca
03/00 to09/00 – Sales/Marketing Coordinator
Acted as the liaison between CEO and contracted Sales/Marketing Representatives.
Conducted Royalty accounting for contracted chambers.
Conducted weekly sales reporting for contracted chambers.
Processed biweekly payroll for all employees.
Managed all company trades.
Performed administrative operations for Sales/Marketing Team and CEO.
ABD Insurance Financial Services – Employee Benefits Consulting Firm, Belmont, Ca
01/00 to 03/00 – Intern Marketing Analyst
Worked with Employee Benefits Division (Technical/Resource Department)
Assisted both, Marketing Analysts and Senior Marketing Analysts.
Worked with Health Care Providers and other insurance providers in creating Spread Sheet Analysis, Rate Comparison, and Benefit Research
Developed Technical/Resource Department Employee Training and Procedure Manual.
Palo Alto Commons – Assisted Living and Alzheimer’s Care for Seniors, Palo Alto, Ca
04/99 to 01/00 – Healthcare Activities Assistant
Worked with Director of Healthcare Activities in developing the healthcare activity programs for the community resident population.
Maintained and facilitated healthcare activity programs for elderly population. All healthcare activities focused on developing cognitive and social skills of resident elderly population
Provided relief support to receptionist staff.
Software Skills:
Experience and proficiency with Microsoft Works for Windows 2007, Microsoft Word, Excel, and Power Point, Microsoft Project
Experience and proficiency with Marketing software, including ACT and REPS
Professional Affiliations
Steering Committee Leader Senior Round Table Tri Valley Chapter 2003-2006
Steering Committee Leader Senior Round Table Greater Sacramento 2006
Steering Committee Leader Senior Round Table West Alameda County 2006-2008
References: Available upon request
Contact this candidate