Catherine L. Baer

Boston, MA 781-***-**** adsdvj@r.postjobfree.com

Highly competitive Sales Professional who loves to WIN! With 10 years of direct sales, account management, and business development experience, I have grown passionate about exceeding targets, making money, being a top performer on any team, and providing mentorship to increase overall team performance. I’m a proven leader and manager in overseeing sales teams in multiple cities, and driving quality sales for clients through all channels of direct marketing. My goals are to always continue to be a student of the game, never stop learning and growing, make money, and mentor others along the way.

ACCOMPLISHMENTS

My professional career in direct sales and marketing management have been under the CREDICO umbrella, a global company founded in 1991 for outsourced sales for Fortune 150, midmarket, and nonprofit organizations. Some of my accomplishments include:

• Receiving Top National Sales Representative ranking in 2016, 2018, and 2019, representing Verizon Fios, Canadian Tire Financial Services, and T-Mobile, respectively

• Achieving corporate objectives as demonstrated by running the top sales office for my clients in the years 2016-2017, 2018-2019, 2020-2021, and 2021-2022.

• Won Top Sales Office Award in 2017, representing Direct Energy, developing and overseeing an office of 30 representatives

WORK EXPERIENCE

Baer Executives, Hartford, CT 12/2019 to Present

President/CEO/Sales Director

Independent Sales Office outsourced by Fortune 100 and 500 clients to be their direct representation as far as direct sales outreach; specializing in cold-calling through B2B, door-to-door, and event campaigns. Held contracts with T-Mobile and Sage Energy.

• Acknowledged and rewarded as top sales office from 2020-2021.

• Hired, trained, and managed event promotional team of 20 sales representatives for T-Mobile. Generated on average $15k in wire per week, $750k in office revenue per year.

• Lead by example in direct field sales – top performer in office, consistently setting the pace week over week for my team, acquiring 60+ new customers per week, 70% of new customers being upgraded sales (Average performers in country are doing 30-40 sales per week, with a 30% upgrade sale percentage).

• Hired and trained B2B team of 10 representatives for Sage Energy. Oversight of direct B2B energy sales to small and medium sized businesses. Page 2

Catherine L. Baer

Boston, MA 781-***-**** adsdvj@r.postjobfree.com

Astoria Marketing Co., Toronto, Canada 12/2018 to 12/2019 Regional Sales Manager/Partner

• Hired, developed, and trained team of 15 sales representatives, acquiring 150- 200 new credit card approvals per week over the course of the year, representing Canadian Tire Financial Services.

• Individually ranked top sales representative in the country out of 100 representatives of 10 offices representing CTFS in my 2nd week. Consistently getting 50+ credit card approvals per week.

Mass Visions, Quincy, MA 11/2013 to 12/2018

Sales Manager (09/2014 to 12/2018)

• Hired and trained team of 30 outside sales reps, which assisted the office’s generation of over $3 million in revenue in new accounts for Direct Energy

• Ranked “top-producing” office representing Direct Energy from 2016-2018.

• Trained a team of 10 sales representatives contracted by Verizon Fios - generating office revenue of $8000 - $10,000 per week, client revenue of $10,000 per week,

$500,000 per year in new accounts, and $12 million in revenue over the course of a 2-year lifespan per customer.

Corporate Trainer (11/2013 to 09/2014)

• Nationally ranked as #1 Sales Rep in the country from 2013-2015, out of 300+ reps. Specializing in cold-calling and door-to-door sales.

• Acknowledged as top sales rep for Door-to-Door energy sales for 2016 and 2017 conferences in Las Vegas.

EDUCATION

Roger Williams University: Gabelli School of Business 09/2009-05/2013 Bachelor of Science in Marketing & Global Communication ACTIVITIES

RWU Women’s Rugby – Nationally Ranked Player by US Rugby Association 2013; All NSCRO Award

RWU Bristol Harbor Marketing Project – Marketing Intern; chosen to present at Town Council Meeting

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