Creative Director Marketing Account

Robert J. Bee, Managing Consultant

Bee*Brnds.com

Objective

I just ended my contract with DMA, a digital marketing firm in Naples, Fl. This is a 10-month contract. I was asked to help them extend their services/solutions to include growth generating and branding solutions. My efforts were rewarded with a 25% growth in revenue. My contract is ending at the end of this month and I am looking for a full-time opportunity with an organization that is determined to grow and increase their brand equity aggressively. An organization that is committed to tackle the increasing demands of a digital market place and embrace the fast-paced changes the technology age brings with it. My skills and vast experience include business development, leadership, marketing, branding, advertising and Leadership coaching.

Since my contract with DMA has ended and I’m looking for an opportunity with an organization understands the importance of defining purpose, vision and culture and is serious about growing their business organically and is willing to invest in a continuous in improving brand values, communication concepts and sales initiatives.

Skills

Award winning Marketing Expert and Brand Communication Creator with a proven record in developing and implementing business growth strategies and building brand equity with unique communication content successfully penetrating domestic and international markets, using digital and traditional media to accomplish business and brand positioning goals. Versatile industry expertise including core industries: automotive, real estate, healthcare, consumer goods, electronics, technology, hospitality, financial, automobiles, hi-tech, start-ups and education.

• Creative Entrepreneurship: Founded and successfully managed 2 full-service marketing agencies with media billings between $ 80 – 100 million.

• Key contributor to agency growth = $0 to $ 60 million in first 2 years.

• Negotiated an annual contract with Europe’s largest confectionery manufacturer securing high 7-figure income for agency.

• Achieved a 500% over target response by creating an unconventional marketing campaign for the launch of a new luxury automobile brand which triggered the order of 3000 units prior to arrival at dealerships.

• Created and implemented a high impact marketing campaign for start-up digital company that generated a 600% increase in brand awareness in the first 3 months with a small budget, resulting in sales growth of 24% in 6 months.

Endorsements:

“Rob's experience, knowledge and understanding of "true branding", has greatly enhanced the way in which I look at both my company and my clients. Robert is a pleasure to work with, and a valuable resources to anyone looking to grow their business or product.”

Jim Cossetta, CEO, 4What Interactive

- Executive Councilor

The Visionary Council, Executive Peer Group, Naples, Florida 2014 - present

Digital Brand Consultant November 2017 - present

DMA Digital Marketing Agency, Naples/ Chicago

· Managing Consultant,

BEE4BRANDS LLC, Florida/Chicago 2010 to Present

B4B offers strategic and creative marketing/advertising solutions to local companies and advertising agencies—current clients include an interactive marketing firm, a provider of virtual marketing solutions and a internet accounting company.

Assisted established advertising agency in restructuring its management team, assumed creative responsibilities. Designed a new business strategy that emphasized retainer accounts rather than project business. Spearheaded two new business pitches, of which one was successful.

Developed business and marketing plans that enabled a prospective new venture to secure necessary capital to drive start-up.

Directed a web-design company in its evolution into a full-service, interactive marketing firm. Secured the new company’s first 3 clients, a 6-figure marketing account, within three months.

Developed and implemented business plan for an internet luxury car dealership.

Developed and implemented marketing & copy strategy for European high tech company specializing in fuel cell technology.

Developed and implemented branding, marketing and advertising for local real estate agency.

· Managing Partner/CEO, BEE SCHMULDER ADVERTISING 2004 to 2010

Directed day-to-day agency operations and held direct responsibility for P&L, client relations, strategy development, and new business activities.

Drove the creation of this company after negotiating an amicable split of the Ritter & Bee agency with former partner. Selected and designed the agency office, investing $500 K in equipment and top talent.

Secured six major accounts with total gross billings of $30 Mil in the first year, with the agency achieving a 20% profit margin the first year.

Handled six major brands of Ferrero Chocolate - Duplo, Giotto, Kinder Pingui, Rocher, Mon Cheri, Pocket Coffee.

Co-developed a national strategy document for domestic client, that was later adapted internationally.

Boosted profitability by 15% after downsizing the agency in 2003.

Developed new Ferrero product and implemented national and international launch 2000 – 2003.

· Managing Partner/CCO, DDB/ Ritter & Bee

1996 to 2004

Handled all aspects of the agency’s creative output and shared in day-to-day management responsibilities. Served a variety of clients, including BMW 316, AXA Insurance, Ferrero Chocolate, Granini Orange Juice, Friendly Way IT Solutions, Brugman Kitchen Furniture, Federal Bank, and P&G (Direct Marketing). Supervised a staff of 35.

Co-founded Global Ad as a DBB Worldwide subsidiary and held 12.5% ownership; generated gross billings of $60 Mil by year two. Negotiated a management buyout in 1993 with DBB. Established R&B as a full-service ad agency & direct marketing firm (1996).

Created an innovative marketing campaign to introduce the new BMW 316i compact to the German market; achieved a response rate of 500% over target and triggered the purchase of 3,000 units prior to vehicle launch in dealer showrooms.

Developed a branding concept and creative marketing campaign for a start-up IT company, fueling a 600% increase in brand awareness in just three months with a small budget.

Developed and implemented the most successful car insurance campaign in company’s history.

Prior to 1996

· Creative Director, DMB&B International

Managed the agency’s Procter & Gamble accounts, encompassing hair care, men’s fragrance, and dental hygiene products, totaling $60 Mil. Oversaw a team of 16 copywriters/art directors.

Recognized as the agency’s strongest asset in the annual P&G agency evaluation report.

· Board Member/Creative Director, OGILVY & MATHER WORLDWIDE

Creative responsibility for the agency’s top accounts, including Richardson-Vicks, Ferrero Chocolates, American Express, Mattel, and United Paperworks, totaling $100 Mil.

Became the first creative invited to Ogilvy’s Senior Management Training Program in Toronto, Canada.

Honors / Awards

Cannes Lions: 3 Silver, 5 Bronze;

3 Clio’s; ADC: 1 Gold, 2 Silver, 4 Bronze; Effie: 2 Gold, 3 Silver;

Professional Affiliations

Advertising Professionals

American Association of Advertising Agencies

B2B Branding

Branding in Industry

CMO Network

ESON – Entrepreneur Society of Naples

German American ExecuNet

Harvard Business Review

Marketing Consultants Network

Naples LinkUp

The Ogilvy Group

The White Hot Cent

SWFL Professionals

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