Social Media Sales

KRISTEN L STANDISH

Ä Baker Road Nahant, MA » Ä»Ã

Á Â.Ä .ÃÄ» krisstandish gmail.com

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ENTREPRENEUR SALES E COMMERCE SOCIAL MEDIA

C LEVEL EXECUTIVE

AREAS OF STRENGTH AND EXPERTISE

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e-Commerce Marketing

Influencer marketing

Community Building

Shopify

Content Publishing

Product Development

Advertising Sales

High level Negotiations

Mergers & Acquisitions

Raising Capital

Event Production

Public Relations

Strategic Partnerships

Cross border International

manufacturing and

business experience in

Asia

PROFESSIONAL EXPERIENCE

RAZHER BOSTON MA

FOUNDER x CEO

May – Present

● After the acquisition of Grapevine, stood up RazHer, a full service women-owned influencer marketing and e-commerce agency and private member community to help raise up the underepresented

● Funded the firm »»Î from proceeds from the acquisition/stock deal

● Hired back À»Î of my former staff and gave them each an equity stake in the company

● Executed Paid Partnerships with National Kidney Foundation and Culture One Agency, Pernod Ricard and AB InBev

● Created a private member community in March selling a membership aimed at raising HER up socially, intellectually, and professionally

● Create meaningful and impactful events and access for our members through a monthly meet the author series, RazHer Glass events around the beverage industry and RazHer Vibe which will launch in fall around the fashion and beauty industry; Secured celebrity New York Times Best Selling Authors, Anderson Cooper and Katehrine Howe, James Beard award winning Chef and celebrity Ming Tsai, Author and Filmmaker Ben Mezrich, Master Distiller and founder of Boston Harbor Distillery Rhonda Kallman, Cindy Stumpo TV and radio personality and builder, and more.

● Sold À memberships at À»» each as the company is building the content and programming; Launched in March tracking to have »» members by the end of

● Charitable partnership with Family Reach and Peace for Ponies

● Built all social media channels, marketing materials, sales materials

● Formed strategic partnerships with Unstack to sell through lightening fast Shopify landing pages

● Formed strategic partnership with ASMBLE innovative influencer platform

● Formed strategic partnership with WBZ Radio and co-host Cindy Stumpo’s “Tough as Nails” showcasing our brands and members business trajectory in a male dominated industries

● Deep knowledge of social media influencer marketing and strategy across multiple channels including Instagram, Tik Tok and LinkedIn.

● Featured on WCVB-TV CH À for Innovative Women in Business GRAPEVINE LOGIC BOSTON MA

CHIEF EXECUTIVE OFFICER MAY » Ã MAY

Recruited during an acquisition to a publicly traded company to transition the existing CEO and to run all facets of a Global influencer platform and social media ad agency. Led a team of » in Boston, NYC and Asia working with Fortune À»» businesses including Pernod Ricard, The US Census, Anheiseur Busch, Pepsi, Coca-Cola, on executing and implementing social media influencer advertising and media campaigns. Pivoted the business in » Ä to be more socially conscious and e-commerce focused. Co-Founded Grapevine Shops, an e-commerce incubator for women and minority founded brands to help them scale their e-commerce presence and sales through influencer partnerships. Coined the term creating “a trust economy” between emerging women-led brands and consumers by leveraging trusted influencer content amplified by paid advertising. The timing of this pivot was pre pandemic then the country swiftly moved to change shopping habits where close to ûΠof all shopping turned to e-commerce putting us in a position to scale and grow revenue streams.

● Co-founded Grapevine Shops e-commerce marketplace creating an entirely new revenue stream

● Engaged and contracted with over  creators on Instagram, YouTube, TikTok, Pinterest and YouTube

● Grew enterprise business by »Î during a pandemic

● Curated ÀÏ women and minority founded brand partners including such high-profile partners as Ming Tsai

● Gave »Î of all sales proceeds back to Family Reach, a non-profit organization that provides a lifeline to families struggling financially after a cancer diagnosis

● Positioned the company for acquisition

● Transitioned to new owner

MORRIS MEDIA NETWORK, Boston, MA

REGIONAL VICE PRESIDENT OF SALES June » À-May » à Recruited as a media change agent to infuse new ideas, culture and teams into the organization. Created diversified revenue streams in digital, events and custom content. Member of the Morris Media Network leadership team, reporting directly to the President. Oversaw the entire East region of Where visitor publications in à markets including NYC, Boston, DC, and

City regional titles Orlando and Charlotte.

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● Relaunched the Where print title in Á markets, with new vision, content and sales approach

● Diversified revenue initiatives, including hiring a VP of Digital sales and building out a native and programmatic offering

● Created both a business and editorial digital strategy which has now been implemented

● Hired and recruited new publishers in my region for a complete overhaul.

● Successfully implemented the turnaround plan and helped to reposition this brand as a leader in the City Guide format.

BOSTON MAGAZINE, Boston, MA to » À

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Forged strategic partnerships with technology brands including Centro, Uber, Reserve & Vimaze to increase sales and expand brand awareness. Executed brand strategy and KPI metrics. Process P&L for all Boston Magazine brands including bostonmagazine.com, Boston Magazine, Boston Home, Boston Wedding and Best of Boston Chinese Edition. Supervised a »-person sales & marketing team. KeU AccKILHiOhIeJPO

● Increased digital sales YOY »Î (CAGR .

● Established a »Î increase in revenue through ticket events & sponsorships at Battle of the Burger, The Cue Àth Year Celebration, BestFest, Nantucket Wine Festival and Women Who Whiskey. AOOKciaPe PQbHiOheN

Provide management oversight for all phases of sales and marketing for a portfolio of brands including STANDISH CONSULTING, Boston, MA »»Ä to

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Integrated products along new and established industry events through sponsorship and social media outlets. Provided strategically targeted events for year olds, affording brands traditional media, social media, product integration and ROI.

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● Launched several new events including The Boston Urban Music Project with Mayor Menino, Boston Music Awards, Together Festival New England’s First Electronic Music Festival and The Hub of the Universe – Boston’s First Cultural Festival.

THE BOSTON GLOBE Boston, MA »»À to »»Ã

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Lead sales, strategy development and operations for a »Ï person team, generating »M in revenue. Worked with the Leadership Team in New York to develop company-wide New York Times recruitment strategy. Created cross-media platforms and sales/marketing strategies. KeU AccKILHiOhIeJP

● Implemented strategic pricing including rate card restructuring, premium positions, standardized pack VIACOM WBCN CBS Radio, Boston, MA to »»À

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Ran the top radio station in Boston, The Rock Radio Network. Recruited away for competitor PMCG. Sold Howard Stern, The New England Patriots, The Boston Bruins Radio station, billed Á in annual revenue. Managed a team of sales reps Boston, Home, Weddings, Digital, Social and Events with a focus on high-level advertising sales.

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● Grew the brand’s industry exposure to create future brand/category growth opportunities.

● aging and multimedia product bundling, in all ad categories. PHOENIX MEDIA COMMUNICATIONS GROUP Boston, MA »»Â to »»Ä & ÄÄ Vice PNeOideJP IJPegNaPed Media, »»Â Ä

Executed integrated marketing solutions for regional/national clients across print, radio, sponsorship, digital and mobile platforms. Assisted in providing clients, including Bacardi USA, Brown Forman, Heineken USA, Boch Automotive, Herb Chambers, Saks Fifth Avenue, Hard Rock Café and Legal Seafood Restaurant, wireless interactive content technologies and services to mobile subscribers. SaHeO DiNecPKN ÄÄ

STUFF MAGAZINE, Boston, MA ÄÄÀ

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CNeaPed a JighPHife IagaViJe iJ BKOPKJ aiIed aP Phe fKKd aJd JighPHife iJdQOPNU iJ BKOPKJ Oversaw advertising sales management and sales team development; developed a rich advertising environment for high-end marketers. Launched new products in highly competitive markets including Fashion Week and Cocktail Week.

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● Developed multi-platform consultative sales programs as a strategic marketer. ORGANIZATIONS AND AFFILIATIONS

THE KINGSLEY SCHOOL, Boston, MA

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FAMILY REACH, Boston, MA

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ST BOTOLPH CLUB Boston, MA

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NAHANT DORY CLUB, Nahant, MA

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ENSIGN CLASS FLEET Á RACING MaNblehead MA

ROYAL YACHTING ASSOCIATION Hamble Southampton, UK LiceJOed RYA DaU SkiLLeN

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EDUCATION

SUFFOLK UNIVERSITY BosPon MA

Bachelor of Science in Communication

UNIVERSITY OF TORONTO ToronPo ONT

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