Computer Operator Co Ltd

ADEGOLA SOLOMON

Tel: (+***) 802-***-****, 080********

Email; ********@*****.***, ********@*****.*** Lagos State, Nigeria

REGIONAL SALES MANAGER (FMCG SECTOR)

BUSINESS DEVELOPMENT ROUTE-TO-MARKET SPECIALIST COMMERCIAL OPERATIONS COORDINATOR

PROFILE PROFICIENCIES.

Operational Growth Catalyst & Senior B2B/B2C Manager with a remarkable history of success repositioning underperforming brands and driving multimillion-naira year-on-year sales growth in high-opportunity markets. Efficient at exceeding over N1 billion in sales annually.

Top performing sales manager with over 10+ years’ experience in marketing, people management, retail chain management, negotiation, trade development and consumer marketing, sales and business operations, with record volume/value growth in very competitive markets.

Proven problem solving abilities including negotiation & influencing skills

Excellent understanding and ability to plan a strategy in response to the changing selling and economic environments

KEY STRENGTHS:

CORE COMPETENCIES & SKILLS

Regulatory Compliance Sales Pipeline management Account and territory management Marketing Complex Negotiation Product Launch Policy Implementation & Coordination Sales Strategy Design & Execution Cost & Budget Management Business Development Logistics Operations Support Retail & Wholesale Management Route-To-Market Strategist Fiscal Accountability and P&L Management Cross-Cultural Talent Training & Development Risk Management and Performance Metrics Strategic Business Planning and Execution Client Engagement & Client Relations Regulatory Compliance.

PROFESSIONAL WORKING EXPERIENCES

CWAY FOODS & BEVERAGES LTD Modern Trade/Key Account Manager 2020 - Date

Grew pan Nigerian sales by 12% within 6 months by working diligently and by developing and activating new key accounts.

Drove regional order intake from N2 million to over N100 million, increasing market share from 6% to 16%.

Contributed to unprecedented regional growth from less than 100 to over 700 outlets in 16 months.

Turned around performance and carved out prominent place in the market. Hit the ground running with customer engagement, leveraging an extensive network to open the door to new opportunities within 4 months.

GRACECO LTD (Baker's Choice) National Key Accounts Manager 2017 - 2020

Successfully handled 94% across channels growth in the region. Grew value target by 125% within one year. Handled team members coaching and promotions across the region.

Initiated two new successful markets in 2 months from the ground up, exceeding sales goals by 20%.

Consistently grew market share and exceeded revenue expectations while building strong customer and, internal relationships.

Increased market share by 5% via utilizing new sales and market strategies within existing and new distribution channels.

Spearheaded revisions of internal efficiency procedures resulting in highly improved forecasting accuracy and order fill statistics resulting in 97% order fill rate within a few weeks.

Built account portfolio from zero to 50 in the first 3 months and onto 400 retail outlets by 2018 financial year-end.

Part of the Route to Market Team that redefined the entire sales operations, customer selection, territory demarcation, sales force recruitment, on-boarding, retail value proposition, and channel management.

FAREST MECANTILE CO LTD Area Sales Manager (Key Account & Hypermarkets) 2014 - 2017

Introduced new products to retail channels while growing sales revenue by additional 35%.

Planned and implemented street-level guerilla marketing tactics driving over 3,000 new consumers.

Put processes in place to effectively manage budgets, tracked marketing campaigns and performed in-depth sales analysis.

Revised marketing operational procedures and trained team, saved time and 7.2% of the marketing budget.

Maintained extensive in-person customer interaction throughout the sales cycle, implementation and beyond.

Successfully covered 4,000 KLMS monthly during inspection/ business visit.

Coordinated and controlled day to day activities of all Sales Force personnel with a view to ensuring 100% territory coverage, as well as meeting other territory, region and company objectives.

Increased sales revenue by N100 million+ on entire portfolio of brands.

Successfully and consistently led the launching of new products and line extensions, which increased target revenue by 10%.

Hired, trained, and supervised the development of major Sales Reps, vendors, and managed KPI's.

Other working experience highlights;

Sales Supervisor, Fareast Mercantile Co Ltd, 2011 - 2014

Sales Executive, PZ Willmar Int'l, 2009 - 2011

Database Officer/Computer Operator (NYSC), Gara Local Govt. Secretariat, Kano State, 2008

Advert Marketing Executive (Intern), Independent Newspapers Ltd, 2004 - 2005

EDUCATIONAL QUALIFICATIONS, TRAINING, & MEMBERSHIP AFFILIATIONS.

HND in Business Administration & Management, Kwara State Polytechnic, Ilorin

Diploma in Computer Skills, Praise Foundation Computer School

OND in Business Administration & Management, Kwara State Polytechnic, Ilorin. Distributors Management Certificate.

Member, Nigerian Institute of Management (NIM).

Member, Institute of Chartered Economics of Nigeria (ICEN)

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