Content Writer - Marketing Executive

C O N T A C T M E

Email:

**************@*****.***

Phone: 034*-*******

LinkedIN:

https://pk.linkedin.com/in/da

niyal-ali-267547114

Karachi, Pakistan

P R O F E S S I O N A L

S K I L L S

Excellent Oral and Written

Communication Skills

Analytical Thinking

Problem Solving

Team Work and

Collaboration

Quick Learner

Leadership Skills

Organized

S O F T W A R E

S K I L L S

AHREF

Surfer SEO

SEO Mofo

Google Analytics

WordPress

Microsoft Office

Microsift Visual C++ 6.0

Cisco Packet Tracer

WireShark

R E F E R E N C E S

Available upon request

DANIYAL ALI

B. E. TELECOM ENGINEER CONTENT WRITER

DIGITAL MARKETING EXECUTIVE

PROFILE OVERVIEW

Dedicated, Professional and Passionate Marketing

Executive who believes in the formation and

implementation of the best schemes to build a lasting digital connection with consumers. Reliable and strives to go above and beyond to deliver projects that

exceeds expectations.

WORK EXPERIENCE

SENIOR CONTENT WRITER

CONVEX INTERACTIVE (J A N 2022 – PRESENT)

Responsible for Content Marketing - maintaining a

content calendar to promptly roll out relevant and valuable content for our clients to increase their business’s visibility, traffic, sales, and revenue. Conduct extensive online research and create

custom content, including news, press releases, blog posts, eBooks, newsletters, and event materials for clients such as Habib Bank Limited, Dettol Arabia, Pakistan State Oil, Pakistan Cables, Martin Dow, etc. Work closely with the Brand and Organic Growth

Departments to implement content marketing

initiatives for the client.

Oversee content writing team, delegate

assignments, and edit work for grammatical, fluency, tone proficiency and quality of content.

Help manage the company’s online presence on

social media platforms by publishing social media

posts, blog articles, quizzes, etc.

Work cross-functionally with other digital and

technology departments, including UI/UX Design,

Web & App Development, Sales, and Paid

Marketing.

Responsible for Search Engine Optimization -

perform persona-based keyword research manually

and using tools like SEMRush, GKP, and Ahrefs to

identify key opportunities. Activities include; on- page SEO, off-page SEO, SERPs monitoring,

Webmaster analysis, Google Analytics, competitor’s research, and gap analysis.

DIGITAL MARKETING EXECUTIVE

GADITEK (J A N 2021 – DEC 2021)

Responsible for Content Marketing - maintaining a

content calendar to promptly roll out relevant and valuable content to attract and retain potential

customers. Activities include; blog articles,

infographics, videos, and the latest happenings in the industry.

Responsible for Search Engine Optimization - perform persona-based keyword research manually and using

tools like SEMRush, GKP, and Ahrefs to identify key opportunities. Activities include; on-page SEO, off- page SEO, SERPs monitoring, Webmaster analysis,

Google Analytics, competitor’s research, and gap

analysis.

Responsible for Affiliate Partnerships - engaging with relevant publishing websites and businesses for

publications, mentions, press releases, advertising, and other assigned matters.

Planning and Managing all the ongoing presence of

the company on social media and implementing the

best strategies to ensure maximum Search Engine

Optimization.

Work closely with Brand Manager and Performance

Marketing Lead for the implementation of marketing initiatives at the client's end.

Work cross-functionally with other departments

including Product Development, Planning, and Sales to stay up to date on new product releases and

features.

Keep up-to-date with the latest industry news and be dedicated to actively spotting trends, product/feature releases, and other opportunities.

SENIOR ENGINEER -

CUSTOMER SUCCESS

GADITEK (J A N 2016 – DEC 2020)

A detailed analysis of the mix panel, reports the

recurring findings to the relevant team on a daily basis.

To review All Apps Dashboard (In app ratings) on a daily basis, maintain the report and report the

recurring issues to the relevant team.

To review the CX moments dashboard on a daily basis, review the trend, analyze and report the recurring issues. •

To set up a KPI dashboard, update and review it on a daily basis. •

To review Power BI Dashboard on a daily basis (Review every single refund case, prepare a daily report) • Contribute to the team’s OKRs and ensure they are

achieved. • Proactively identify overall customers’ health, downgrades and up-sell opportunities.

Share customer’s feedback with internal teams for

product improvements. Understand and keep track of business KPIs.

Liaise with the marketing department to ensure

proper advertisement and positioning of new

products.

Coordinate with the engineering department to

deliver functional solutions. • Conduct research to identify customer needs and market gaps. • Analyze competition.

ACADEMIC BACKGROUND

NED UNIVERSITY OF

ENGINEERING & TECHNOLOGY

Bachelors of Telecommunication (2012-2016)

M A J O R S

Wireless & Mobile Communications

Fiber Optics Communications

Applied Economics & Engineering

Data Communication& Networks

Satellite Communication

Telecom Management Network

Contact this candidate