Advertising Manager Marketing

Alexandra TIYOU PINDJI

Libreville, GABON T: 002**-**-**-**-** E:**************@*****.***

Communication Manager

PROFESSIONAL EXPERIENCE

Senior marketing, sales, and media professional with experience in online marketing, strategic planning, and sales promotion able to provide an innovative, strategic, and creative marketing plan in a challenging environment.

BRAND MANAGER, SOBRAGA, LBV Dec 2020 – Present

*Development of 2 soft drink brands

*Development of commercial action plans/promotional campaigns

*Marketing strategy / Monitoring and analysis of market developments in Libreville

*Management of the sales force and increase of growth rate by 15% SALES & MARKETING MANAGER, JCDECAUX, LBV May 2019 – Oct 2020

*Client portfolio development and maintenance in the sectors Transport, Hospitality, Tourism, Media and Industry

*Negotiation of billboards budgets for once-off campaigns or annual campaigns

*Management of key accounts: GABON TELECOM, CANAL +, OLAM, AIR FRANCE, AIRTEL, COMILOG

*Development of new commercial techniques: prospecting on LinkedIn and Facebook Messenger

*Marketing strategy JCDECAUX GABON

*Sales administration

IROKO+ BUSINESS DEVELOPMENT OFFICER, CANAL+, LBV Sep 2018 – Nov 2018

*Development of the IROKO + GABON subscriber base

*Implementation of new commercial techniques: cold call,promotions, couponing, agency challenges, area manager challenges

* Conversion of prospects into loyal subscribers in new cities such as Oyem, Franceville

* Enrichment of the content of the mobile application Iroko + SALES MANAGER/ SENIOR PROJECT, POMZ, LBV Sep 2016 – Avr 2018

*Management of major and minor communication campaigns GABON TELECOM Proposal

*Annual communication plan GABON TELECOM

*Corporate and commercial events

*Follow-up on the production of goodies and end-of-year editions

*Follow-up of monthly competitive intelligence reports and monitoring SENIOR ADVERTISING MANAGER, AFFINITES MCCANN, LBV Sep 2014 – Sep 2016

* Management of marketing campaigns for major clients:FNAS, NESTLE, SMAG

*Follow-up of portfolio and BTL

*Follow-up of production and postproduction of TV spots

*Production follow-up of radio spots

Alexandra TIYOU PINDJI Page 2

EDUCATION & PROFESSIONAL DEVELOPMENT

BACHELOR OF ARTS IN BILINGUAL AND MODERN LITERATURE, UNIVERSITY OF BUEA, Cameroon, 2002 – 2006

Modules included: Linguistics, Modern French, Modern English, Communication studies, Advertising. Main project: Bilingual historical studies of the languages English and French and communications courses to work in the advertising department of a company. Writing of a literature long essay on communication issues during the fight for democracy in Cameroon

BACHELOR OF COMMERCE IN MARKETING MANAGEMENT, UNIVERSITY OF JOHANNESBURG, SOUTH AFRICA, 2008 – 2010

Modules included: Marketing Management, Business Management, Logistics Management Main project: Conception of a Marketing plan for an African international company Prize:

• Major in Marketing Management in 2009

Software skills:

• Outlook

• Teams

• Zoom

• Canva

• Adobe Photoshop

• Microsoft Office (Word, Excel)

Hobbies & Interests: Hosting showcase events, roundtable and conference. Enjoy dancing, reading, and meeting new people.

Contact this candidate