RAJ KUMAR

Versatile, high-energy professional, offering dynamic career in Sales & Marketing,

Product/Brand Management, Business Development, Channel Management; scaling new heights of success with hard work & dedication and leaving a mark of excellence

+91-921*******

adsb7b@r.postjobfree.com

Mohali

PROFILE SUMMARY

Strategic & enterprising leader, with extensive experience in managing cross- functional delivery in a multi-site global environment with over 23 years of career success in developing & executing operational strategies to accomplish top & bottom-line profitability

Expertise in creating new partners and harvesting untapped business opportunities; effectively identifying and networking with channel partners, resulting in deeper market penetration & improved market share Rich experience in Lifestyle Products, Home Appliances, Consumer Electronics, FMCG, Telecom & Mobile Handsets & Accessories

Directed the coaching and development of channel partners; guided them in achieving positive results using value-based selling Wealth of cross-functional expertise entails Category Management, Product Lifecycle Management, Depth & Width of Distribution, Market & Competitor Analysis and Market Categorization & all aspects of product management (customer segmentation, positioning, pricing, product promotions) Expertise in managing potential channel conflict with other sales channels by fostering excellent communication internally and externally, and through strict adherence to channel rules of engagement

Built a solid sales infrastructure from the ground up, expanded penetration in new markets, and delivered immediate results producing new business while directing business development, deal organization, and building credibility and rapport with new and existing customer stakeholders Formulated end-to-end sales solutions, streamlined operations, while contributing to long-term growth objectives of the corporate entity Leveraged capabilities in determining business unit’s mission direction, formulated initiatives & provided strategic advice for achieving corporate strategic goals; skills in formulating strategies aimed at driving business growth CORE COMPETENCIES

Business & Operational Leadership

Strategic Business Planning

Sales & Marketing

Profit Center Operations

Revenue and Pipeline Growth

Distribution & Channel Management

Key Account Management/ Customer

Relationship Management

Market & Industry Analysis

Go-To-Market (GTM)

Team Building & Training

EDUCATION

BA from Guru Nanak Dev University in 1994

CAREER TIMELINE (Recent 3)

WORK EXPERIENCE

Since Sep’19 with STC Group. as ZSM-North

Key Result Areas:

Spearheading a team of 24 members; formulating strategies for maximizing profitability & revenue generation, realizing organizational goals; conceptualizing & implementing plans/objectives in sync with vision and mission; managing sales & business development operations in North India

Supervised and developed the off-line channel in North India Expanding channel business by sourcing new partners and maintaining efficient business relationships with existing partners to enhance profitability of business operations

Ensuring performance parameters are under control-budget, P&L figures, acquisition cost, and sales team KPIs Effectively participating and planning project work by establishing processes, tools and documents that aid project delivery and completion within deadlines

Formulating & executing go-to-market strategies to leverage opportunities in terms of growth in revenue & market penetration June’09-Sep’13

Oct’13-Aug’19

Since Sep’19

Swaroop Techno

Components Pvt

Ltd. as ZSM

Teleecare Network India

Pvt. Ltd. as Branch

Manager

. as Country Head-India

Maxx Mobilink Pvt. Ltd. as

Area Sales Manager

Profitability control with periodic monitoring of profit & loss and directions & supervision of plan of action for cost control Designing secondary sales promotions & accountable for implementation and results Inventory control and cash flow management

Supervision of escalated service calls with team for prompt resolution Strategic business planning,Marketing propositions,Distribution,added Revenue stream,Market expansion with increase in length and width of distribution

Instrumental and effective distribution nexus handling Providing regular feedback & information regarding Brand performance as well as competitive activities to increase sales Oct’13-Aug’19 with Teleecare Network India Pvt. Ltd. as Branch Manager -Greater Punjab Significant Highlights:

Spearheaded complete sales function of Brand-Zen (Feature Phones, Smartphones, Tabs and Mobile Accessories) with additional functions pertaining to sales collection, branch operations, maintained profitability and profit center operations with a team of 40 members Led & monitored the performance of team members to ensure efficiency in operations and meeting of individual & group targets by creating new market for the existing product

Managed Launch and Channel development in J&K, Himachal and Punjab Circles Formulated and developed market strategies to manage competition, retained existing customers and developed new customers with path breaking products & service

Identified a strategic pipeline of companies with corporate relocation and accommodation requirements focusing on mid & long-term conversion

Collaborated with top management for evolving strategic vision, driving change, infusing new ideas and taking product business performance and productivity to the next level

PREVIOUS EXPERIENCE

June’09-Sep’13 with Maxx Moblink Pvt. Ltd. as Area Manager (Sales) - PUNJAB Mentored a team of 16 members and administered sales portfolio of Mobile Handsets for Super stockists, distributors & Micro Distributors. Worked closely with channel partners to develop agreed business development plans which included lead generation activities. Steered efforts in conducting dealers appointments to attain market penetration target. Built brand focus, reviewed and interpreted market response to facilitate product

Nov’04-May’09 with Tata Teleservices Ltd. as Channel Manager Led a team of 125 members (Including direct sales team and channel partners) and managed Prepaid, RTB & Parsec Business & PTB Business in Chandigarh,Shimla & Amritsar Zone. Steered business planning and performance management of channel partners, including development and execution of sales plans, local area marketing, staff coaching, recruitment and hosting constructive meetings. Conducted various Road shows, Van Campaign, laptop melas, IT Expos etc. Played a key role in acquisition of HNI / SME customers through DSA, DST-TL/CAD, Distributors & MBO

Apr’02-Oct’04 with Ajanta India Ltd., Chandigarh as Territory sales in Charge Led and managed the high qualified team; Planned and executed effective sales/new business development strategies while working closely with the cross fucntional team to ensure sales goals were achieved Dec’98-Mar’02 with P&G (Om Agencies C & F), Chandigarh as Sales Executive Focussed on developing the business in the region and Identified & networked with financially strong channel partners, resulting in deeper market penetration and improved market share

PERSONAL DETAILS

Date of Birth: 7th October, 1974

Languages: English, Hindi & Punjabi

Address: House No-129-A / Near Durga Mandir, Jawala Nagar,Maqsudan -144027-Jalandhar

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