Kaitlyn Kelley

adsaxg@r.postjobfree.com 208-***-****

Boise, United States 83705

SUMMARY

Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization.

SKILLS

Strategic Marketing

Detail-Oriented

Marketing Program Management

Team Recruiting and Hiring

Research and Development

Google Analytics

Marketing Strategy Development

Microsoft SharePoint

Time Management

Relationship Building

Verbal and Written Communication

EXPERIENCE

Recruiting Marketing Manager/ Event Advertising

Transystems LLC Boise, ID Jan 2022-Current

Executed updated marketing plans to increase branding exposure, customer traffic and sales. Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and databases for Boise market to maximize outreach.

Measured and reported on marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses. Analyzed consumer behaviors and market trends, adjusting email and advertising campaigns based on current knowledge.

Developed, maintained and deepened strategic partnerships with agencies, vendors and leaders.

Strengthened outreach and developed marketing collateral, dealer presentations, site sellers and welcome letters to drive interest level.

Directed preparation of marketing collateral, including descriptions, photographs and copy for print and digital needs.

Social Media Marketing Manager

Pure Medical SPA Boise, ID Jan 2020-Jan 2022

Promoted content through advertising on specific social media networks to reach target audience.

Created and published quality original content on selected social media networks to communicate company message.

Created professional look and feel to organization's online presence in social media forums to maximize reach and understanding of company's services. Designed content editorial calendar to plan marketing campaigns and integrate social media content.

Collaborated with marketing team to coordinate social media advertising campaigns to achieve unified marketing strategy.

Strengthened product branding initiatives and coordinated effective marketing campaigns. Established and built new division that provided printed products, marketing collateral and social media branding for customer usage.

Physician Marketing Liaison

Gonstead Spine And Wellness Meridian, ID Nov 2018-Jan 2020 Helped create and coordinate marketing and advertising plans. Produced marketing collateral for use with prospective clients and designed brochures and presentations highlighting product features.

Developed brand marketing plan strategies to increase brand awareness. Proposed internal and external ideas and initiatives to help promote general awareness of company brand.

Updated and created new templates for social media graphics, posts and press releases. Delivered administrative support services to improve marketing efforts. Social Media Manager

Laneige Bridal Boise, ID Feb 2018-Dec 2018

Engaged with and responded to online audience through relevant comments. Tracked social media metrics to determine audience growth rate, volume and reach. Created and managed budgets for social media campaigns to meet client goals. Monitored brand reputation in social media and reacted to negative feedback. Created social media strategies to increase sales and brand awareness across multiple platforms.

Created organic company content nested within relevant events and trending topics. Social Media Intern

Succulent Skin Day Spa Boise, ID Jan 2017-Dec 2018 Wrote and uploaded quality posts for client's various social media pages, improving overall traffic.

Communicated clearly and concisely, both orally and in writing. Scheduled content for publication on social media at ideal times. Examined analytics to gauge success of campaigns.

Monitored and participated in online conversation to build brand visibility. Participated in brainstorming sessions to discuss ideas and develop marketing campaigns. Client Coordinator

Succulent Skin Day Spa Boise, ID Jan 2017-Dec 2018 Collaborated with team members to identify and accomplish agency objectives. Enabled each member of staff to receive development opportunities by implementing workshops, seminars and regular training.

Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.

Worked closely with team members to deliver project requirements, develop solutions and meet deadlines.

Prioritized and organized tasks to efficiently accomplish service goals. EDUCATION AND TRAINING

Boise State University Boise, ID December 2019 Kapi'olani Community College Honolulu, HI May 2017 College of Southern Idaho Twin Falls, ID August 2015 High School Diploma

Jerome High School Jerome, ID May 2013

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