Content Specialist Editor
Resume:
SKILLS
SUPARNA CHAWLA BHASIN
CONTENT SPECIALIST/EDITORIAL CONSULTANT
Experience
CONTENT DATA MANAGER
Google Inc. (via Artech)
• Audit editorial content published on ‘Think With Google’ (TwG) site for multiple countries to ensure content adheres to established standards
(Knowledge Graph/Content attributes in CMS) and maps to metadata
(back-end tagging) definitions.
• Create multiple matrices to synthesize content reviews, document, manage, and distill data behind the findings in a way that allows the team to make strategic business decisions.
• Provide editorial reviews to TwG teams in multiple countries.
• Institute global content management and publishing processes for scaling content.
• Oversee and label long-format content about the advertising industry with a set of defined tags.
• Identify and implement refinements to TwG content on CMS (Wagtail). CONTENT SPECIALIST/EDITORIAL CONSULTANT
Genpact
01/2020 - 07/2020
Content Operations: • Developed content strategy and executed content operations plan to enhance client’s employee portal and experience platform.
• Analyzed user/employee journey maps to generate content for higher employee/user engagement within the organization and an optimized user experience.
• Provided editorial direction.
Content Auditing/Writing/Editing: • Created micro content and digestible information and resources for users.
• Edited/created 200+ content elements for all the functional pillars of the organization.
• Audited, analyzed and leveraged existing content to develop a strategy that utilized existing content resources which diluted the need for creating unfamiliar information resource log for the users. Content Design & Governance: • Collaborate with the UX team/graphic designers to ensure a user-friendly experience.
• SEO Optimization - Organize/reorganized content to improve findability and ensured all content is accurately retrieved in search. Content Management
Content Editing
Copywriting
SEO
Instructional Designing
C O N T A C T
*********@*****.***
E D U C A T I O N
MASTER OF ARTS –
ENGLISH LITERATURE
Delhi University
• Control and upload content on the Content Management System
(CMS) and integrated the existing organizational learning resources with the portal.
Content Measurement: • Review and update metadata, create descriptive links, tags, and update content for SEO optimization.
• Post-production maintenance and governance including evaluation, analysis, and validation for old/new/redundant content and archiving. SENIOR EDITOR
People Matters Media
05/2015 – 04/2019
Managed the editorial calendar/production schedule for People Matters magazine
• Wrote 100+ articles and 10+ Cover Stories
• Collaborate with SMEs and functional experts for content acquisition and generation
• Determine the overall content requirements and potential content resources while gathering, auditing and analyzing content
• Manage the editorial workload and publication plan (includes cover stories, concept notes, interviews, articles, visual elements, supplements, etc.)
• Mobilized editorial functions and processes for assigned projects from conception through to publication
• Provide editorial direction and supervision and work directly with authors, and other stakeholders
EDITOR AND QUALITY ANALYST
Bridge School of Management
01/2013 - 07/2014
Content Creation & Instructional Designing
• Editing and writing of content along with providing editing and quality control for all deliverables
• Liaison and consult SMEs and practitioner faculty to design and develop blueprints for the course guides for students and facilitators
• Transform information and raw inputs from the subject matter experts into professionally written content
• Review, evaluate, assess and ensure the development of content for blended learning and multimedia resources
• Learn, apply and provide instructional and program design expertise for the development of blended learning courses for postgraduate programs in management
EDITOR
LexisNexis
11/2008 - 04/2011
• Researching and developing editorial content for books including verification of facts, dates, and other statistics
• Editing, proofreading, correcting, condensing and rewriting or reframing editorial content manuscripts for books
• Coordinating with the team of typesetters/graphic to finalizing the artwork, cover picture and cover layout of the books
EDITOR AND ASSISTANT PROJECT MANAGER
Macro Graphics
06/2007 - 10/2008
• Project management, quality checking, copy editing, writing, researching and managing various projects
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