Hobby Lobby Sales Executive

FibreCraft Material’s Corp.

Executive Vice President of Sales

July 2013 - September 2018

Niles, IL

• As a Corporate Officer successfully brought in several million dollars in new sales from new and existing customers to save the financially troubled Company; helped engineered a successful sale of the Company to a Private Equity firm.

• Responsible for all P & L functions of the Sales Department while overseeing all sales functions.

• Hired an International Broker network to expand overseas sales, resulting in an increase from over seven figures in the first year.

• Sold items into the impulse departments at Wal-Mart, Target, Michaels, Joanne Stores, A.C. Moore, Fred Meyer/Kroger and Meijer.

• Re-secured product placement at Walmart; and tripled sales with Zulily.

• Successfully got the products listed on Amazon.com resulting in hundreds of thousands of dollars in new sales.

• Developed and sold a Doll Clothing line for Justice resulting $3.5 million in sales in 2014 and millions more in 2015.

• Hired a new Rep group for Target to increase lost sales.

• Successfully created a new Sales Representative contract to lower commission costs and improve cash flow.

• Worked with all departments improve efficiencies and reduce costs. Implemented more favorable commission terms with the Rep groups.

• Reduced overhead in the sales department through reduction in staff and hiring of more qualified personnel. As a result, the company was more solvent, and the company was sold to a Private Equity group.

Integrity Sales, LLC

Managing Director

July 2009 - July 2013

New Jersey

• Responsible for full P&L management of company while developing programs to sell into the following product categories: Toys, Cosmetics, Licensed Collectibles, Apparel, Sporting Goods, Books, Videos, Infant, Food (Seafood), Pet Products, etc.

• Sold Cosmetic and Toy items to the impulse departments at Wal-Mart, Target, Michael’s, Joanne Stores and Bed, Bath & Beyond.

• Developed and grew Distributors in Canada, Europe, and South America.

• Hire, trained, and managed 12 Independent Rep Groups in the United States and Canada to manage the key accounts across all channels of distribution.

• Opened and managed ecommerce/online accounts – Amazon.com, Zulily, Notions Marketing, Walmart.com, Michaels.com, Target.com, SCS Direct, eRevolution Ventures, Joann’s.com, A.C. Moore.com, TRU/BRU.com

• Opened and managed key accounts – Wal-Mart, Target, Amazon.com, Zulily, SCS Direct, eRevolution Ventures, Michael’s, Joanne’s, A.C. Moore, TRU/BRU, Kroger, Safeway, Sears/Kmart, JC Penney, Costco, Sam’s, BJ’s, Justice, Claire’s, Walgreens, CVS, Ahold, Shop Rite, 7-Eleven, Kroger,

Safeway, JC Penney, Costco, Sam’s, BJ’s, Justice, Claire’s, Walgreens, CVS, Ahold, Shop Rite, and more.

• Developed several national and regional programs at convenience store chains, (7 Eleven, Circle K, Sheetz, etc.)

• Placed an overseas Seafood Company’s product into Wal-Mart and Sam’s Clubs.

Russ Berrie U.S. Gift, Inc.

Vice President of Strategic Accounts

October 2006 - July 2009 (2 years 10 months)

Wayne, NJ

• Awarded as top revenue producer for the entire worldwide sales force from

2006 to 2009.

• Senior Sales Executive for a $300 million dollar a year plush and gift company that traded on the New York Stock Exchange.

• Responsible for running an entire sales division with 60 total salespeople, managers, directors of sales and vice presidents.

• Responsible for P&L issues for this division and for sales, marketing, licensing, and product development.

• Directly called on and sold to the Toy, Impulse, Seasonal and Gift

Departments at major retailers across all channels of distribution.

• Managed multiple rep groups, both domestically and internationally, that called on all major accounts in the USA and abroad.

• Managed the National Accounts Department, while also writing personal business. Helped run training seminars for new salespeople and new

managers throughout the country.

• Responsible for developing branded marketing programs for Home Shopping Networks. Appeared on QVC and Home Shopping Network several times.

• Worked directly with the product development team to create a private label line of merchandise to sell to Home Shopping, Warehouse Clubs, Drug Chains and Mass Merchants, which resulted in over $7 million in sales for the Company in the first year.

• Represented the Company at trade shows, Toy Fair, and major industry meetings throughout the country.

• Had the highest single year of selling in the history of the Company.

• Sold over $21 million of merchandise at wholesale, with average profit margins of greater than 65%.

Commonwealth Toy & Novelty Co., Inc.

Executive Vice President of Sales & Marketing

January 2002 - October 2006

New York City

• Sold to all channels of distribution including Mass, Chain Drug Accounts, Warehouse Clubs, Supermarkets, Department Stores, Specialty Stores, C- Stores and Shopping Networks.

• Developed licensed arrangements with Nickelodeon, Snapple, Simple Life, Peeps, Nintendo, and Phat Farm. Helped develop products for each license and sold products to all chains of distribution worldwide.

• Responsible for managing and running all sales worldwide for the Company.

• Personally wrote $3 million in new account business the first year at the Company and $5 million the second year.

• Opened 15 new accounts the first year and 22 the second year.

Sold to Wal-Mart in new Departments, including Impulse in my second year with the Company.

• Implemented and managed a National Broker Network to help the Company sell domestically for the first time in 70 years.

• Oversaw five in-house National Account salespeople.

• Helped develop and manage a new Plush Pet Division.

• Hired and managed rep groups in Canada and Mexico, as well as regional groups in the United States.

International Laboratory Technology Company

President & COO

1996 – 2002

Hollywood, Florida

• Developed patented antibacterial technology to be sold as a hand wash, fire extinguisher, citrus crop pesticide, antiseptic, bug bite

after spray, etc.

• Worked with FDA approved laboratories to ensure compliance with the Federal monograph.

• Worked with chemical companies and manufacturing facilities to develop and manufacture all our products.

• Worked with the Florida Department of Agriculture to develop a spray to eradicate Citrus Canker on orange trees. We accomplished this by meeting with every Florida congressperson to help us get approval with the FDA. This started with Congressman Robert Wexler, who represented our home district where our headquarters was located.

• Worked directly with the FDA and filed a Citizen’s Petition to have our superior formula included in the OTC tentative final monograph. The FDA used our formula in the monograph as the official, approved formula that could make a four-hour residual effectiveness claim with our handwash.

• Licensed our formula to Proctor & Gamble for use in their Vicks antibacterial handwash. We made royalties until our patent expired in 2013.

Education

Florida International University

Bachelor of Science – Graduated Cum Laude

Contact Information

*****@***************.***

www.linkedin.com/in/david-

moll-5614577 (LinkedIn)

(201) 937- 7133

Top Skills

Effective leader who can manage all aspects of the company, including increasing top-line sales and gross-profit margins.

Consumer Product Goods Sales & Management

Merchandising, Sourcing and Product Development

New Product Launches

National Broker Network and Manage an In-House Sales Team

Certifications

Microsoft

Honors-Awards

Seven-Time Salesperson

of the Year

David Moll

Executive Vice President of Sales at BRINDLE INC.

Miami-Fort Lauderdale Area

Summary

Manage all Corporate functions of the Company on a worldwide basis.

Experience

Brindle Inc., LLC - Manufacturers Rep Group

CEO

March 2018 – Present

Parkland, Florida

• Responsible for all P & L functions of the Company. Oversaw and led all functions of the Company in North America.

• Assembled and managed a national group of Rep groups for Wal-Mart, Sam’s, Costco, Kroger/Fred Meyer, Target, Walgreens, CVS, Meijer, Amazon.com, Fanatics, Dollar Tree, Dollar General, Fred’s, Family Dollar, Cracker Barrel, Academy Sports, Michael’s, Joann’s, Hobby Lobby, Publix, Meijer, Wakefern, H.E.B., Home Depot, Lowes Home Improvement, MarMaxx, and more. Called directly on all of these customers with our Rep groups and Distributors.

• Developed programs to sell into the following product categories: Fresh and Frozen Seafood, Glassware, Home Décor, Seasonal, Toys, Cosmetics, Licensed Collectibles, LED lighting and decor, Sporting Goods, Fabrics, Infant, Food (Seafood, Fresh and Frozen), Pet Products, Multi-Cultural Hair Care, Lawn & Garden, etc.

• Managed an in-house sales team and a sales support staff.

• Was directly involved in choosing Licenses for products for the Company.

• Hired an independent rep for Mexico, the Caribbean, Central and South America. This brought in millions of dollars of new business to the Company.

• Helped with inventory forecasting and projections, in order to maximize sales and profits for the Company.

• Developed programs to multiple departments at Wal-Mart, Target, Hobby Lobby, Michael’s, Joanne Stores, Bed, Bath & Beyond, Walgreens, CVS, The Supermarket Channel, The Dollar Store Channel, The Home Improvement Channel, and more.

• Worked with existing Distributors in Canada, Europe, and South America. • Hired, trained, and managed 12 Independent Rep Groups in the United States and Canada to manage the key accounts across all channels of distribution for various product lines. • Opened and managed ecommerce/online accounts – Amazon.com, Zulily, Walmart.com, Michaels.com, Target.com, Joann’s.com, HobbyLobby.com, Kroger.com, HomeDepot.com, et • Opened and managed key accounts – Wal-Mart, Target, Amazon.com, Zulily, Michael’s, Joanne’s, Kroger, Safeway, Costco, Sam’s, BJ’s, Walgreens, CVS, Ahold, Shop Rite, 7-Eleven, and others. • Developed several national and regional programs at convenience store chains, (7 Eleven, Circle K, Sheetz, etc. • Placed an overseas Seafood Company’s product into Wal-Mart and Sam’s Club. Sold 100,000 pounds of Joe’s Stone Crabs to Costco, Wegman’s Supermarkets and King’s Supermarkets.

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