Bonnie Watson

Lorain, OH *****

ads9fc@r.postjobfree.com

+1-440-***-****

Dynamic Sales/Marketing Professional with a unique ability to respond to diverse situations within the public arena and the demonstrated ability to instigate initiatives dealing within a wide gamut of public affairs. A strong motivational leader and collaborative manager with excellent interpersonal and communication skills as proven in the successful implementation, and planning creative solutions. Willing to relocate to: North, SC - Tennessee - Georgia, Virginia Authorized to work in the US for any employer

Work Experience

Brand Ambassador for JUUL Labs

LMS - Cleveland, OH

October 2021 to May 2022

Increased Volume of Device/Refill Kits by approximately 85% by reclaiming lost shelf space, improving product positioning, and professional merchandising of product. Continually Educated Store Managers/ Staff through “1 to 1” interactions, gaining trust/loyalty by providing consistent attentiveness to mutual business needs. Collaborated directly with Store KAM/s to correct and improve product awareness, gain insights, and obtain needed collateral/hardware to achieve continuous improvement of product representation.

Direct Sales Representative

CROSSMARK - Cleveland, OH

September 2020 to September 2021

Responsible for execution of strategic plans for National Retail Companies Accountable for overall promotion of Brand and Development of Professional Relationships with Store Owners/Managers and other merchandising companies in order to meet company & client objectives. Clients included: JUUL, Johnson & Johnson,Hershey, Ferrara/Ferraro Chocolates, and TAAT Licensed Insurance Sales Agent

Allstate, State Farm, and Westerns Southern Life - Lorain County, OH August 2014 to April 2019

Consistently met Sales quotas as set by Agent/Owners in Home, Auto, Life Insurance, and Retirement Planning through lead development, networking, outreach events, customer service and retention Consultative Sales via phone, office and in home meetings with potential and existing clients Account Executive

THE MORNING JOURNAL (aka Digital First Media) - Lorain, OH February 2011 to December 2012

Facilitated Successful Multi-media Client Advertising Campaigns Revived Abandoned Territory/Increased Client List by 40% Replaced Revenues lost from National Accounts

Consistently Produced Highest Sales in Niche Product Lines Event Coordinator

FREELANCE TRADE SHOW - NE Ohio

January 2007 to February 2011

Established In Store/Trade Show Demos, Increasing Sales by over 50% Managed Booths at Premier Trade Shows Including: Fabulous Food Show, CLE Wine Show, CLE Women’s Expo, Progressive Boat Show, and others Art of Living Director

ZAREMBA BUILDERS - Lorain, OH

April 2006 to January 2007

Developed/Implemented On-Site Events Tripling Resident Attendance Doubled Newsletter Distribution/Created Advertising for Local Businesses Reclaimed 50% of Yearly Budget/Renegotiated Talent Contracts Raised $10K @ Summer Charity Event/$3K @ Winter Charity Event Assistant Coordinator

CCC WEST FEC - Parma, OH

April 2005 to April 2006

Management, Marketing, Design, Implementation of Programs/Courses Instructed Students with the use of Consistent Educational Methods Part-time/Substitute Faculty for PE, Theatre & Art Courses Production Assistant

BELKIN PRODUCTIONS - NE Ohio

August 1998 to February 2004

Synchronized Talent, Vendor, Production, & Event Staff Needs Interaction w/Event Crowds Creating Brand Awareness for Sponsors Ambiance Coordinator for Talent Dressing Rooms

Managed Daily Expenses/Budget, Merchandising, POS Product/Swag, Transportation/Travel Arrangements, Hotel Accommodations EVENTS INCLUDED: CLE Rib Cook-Off, Taste of CLE, Kids fest, Country Jam, Van’s Warped Tour, Vagina Monologues, Rock-N-Roll John Lennon Dedication, & a multitude of Concerts throughout NE OHIO at Innumerable Venues

Education

Bachelor's degree in Theatre

CSU - Cleveland, OH

Skills

• Account Management

• Expense Management

• Sales Management

• Direct Sales

• Merchandising

• Event Planning

• Business Development

• Marketing

• Pricing

• Recruiting

• Budgeting

• Negotiation

• Project Management

• Market Research

• Cold Calling

• Strategic Planning

• Retail Management

• Outside Sales

• Product Demos

• Upselling

• Branding

• Sales

• Social Media Management

• Microsoft Powerpoint

• Research

• Presentation Skills

• Salesforce

• Payroll

• CRM Software

• Profit & Loss

• Product Development

• Forecasting

• Process Improvement

• Public Relations

• Management

• Insurance Sales

Links

http://www.linkedin.com/in/bmwatson363

Assessments

Work motivation — Highly Proficient

September 2021

Level of motivation and discipline applied toward work Full results: Highly Proficient

Sales skills — Highly Proficient

May 2021

Influencing and negotiating with customers

Full results: Highly Proficient

Teamwork: Interpersonal skills — Proficient

June 2021

Responding to challenging team situations at work

Full results: Proficient

Supervisory skills: Motivating & assessing employees — Highly Proficient August 2021

Motivating others to achieve objectives and identifying improvements or corrective actions Full results: Highly Proficient

Customer focus & orientation — Expert

June 2021

Responding to customer situations with sensitivity Full results: Expert

Management & leadership skills: Impact & influence — Proficient August 2021

Choosing the most effective strategy to inspire and influence others to meet business objectives Full results: Proficient

Customer service — Proficient

April 2019

Measures a candidate's skill in evaluating approaches to customer service & satisfaction. Full results: Proficient

Indeed Assessments provides skills tests that are not indicative of a license or certification, or continued development in any professional field.

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