Bonnie Watson
Lorain, OH *****
***********@*****.***
Dynamic Sales/Marketing Professional with a unique ability to respond to diverse situations within the public arena and the demonstrated ability to instigate initiatives dealing within a wide gamut of public affairs. A strong motivational leader and collaborative manager with excellent interpersonal and communication skills as proven in the successful implementation, and planning creative solutions. Willing to relocate to: North, SC - Tennessee - Georgia, Virginia Authorized to work in the US for any employer
Work Experience
Brand Ambassador for JUUL Labs
LMS - Cleveland, OH
October 2021 to May 2022
Increased Volume of Device/Refill Kits by approximately 85% by reclaiming lost shelf space, improving product positioning, and professional merchandising of product. Continually Educated Store Managers/ Staff through “1 to 1” interactions, gaining trust/loyalty by providing consistent attentiveness to mutual business needs. Collaborated directly with Store KAM/s to correct and improve product awareness, gain insights, and obtain needed collateral/hardware to achieve continuous improvement of product representation.
Direct Sales Representative
CROSSMARK - Cleveland, OH
September 2020 to September 2021
Responsible for execution of strategic plans for National Retail Companies Accountable for overall promotion of Brand and Development of Professional Relationships with Store Owners/Managers and other merchandising companies in order to meet company & client objectives. Clients included: JUUL, Johnson & Johnson,Hershey, Ferrara/Ferraro Chocolates, and TAAT Licensed Insurance Sales Agent
Allstate, State Farm, and Westerns Southern Life - Lorain County, OH August 2014 to April 2019
Consistently met Sales quotas as set by Agent/Owners in Home, Auto, Life Insurance, and Retirement Planning through lead development, networking, outreach events, customer service and retention Consultative Sales via phone, office and in home meetings with potential and existing clients Account Executive
THE MORNING JOURNAL (aka Digital First Media) - Lorain, OH February 2011 to December 2012
Facilitated Successful Multi-media Client Advertising Campaigns Revived Abandoned Territory/Increased Client List by 40% Replaced Revenues lost from National Accounts
Consistently Produced Highest Sales in Niche Product Lines Event Coordinator
FREELANCE TRADE SHOW - NE Ohio
January 2007 to February 2011
Established In Store/Trade Show Demos, Increasing Sales by over 50% Managed Booths at Premier Trade Shows Including: Fabulous Food Show, CLE Wine Show, CLE Women’s Expo, Progressive Boat Show, and others Art of Living Director
ZAREMBA BUILDERS - Lorain, OH
April 2006 to January 2007
Developed/Implemented On-Site Events Tripling Resident Attendance Doubled Newsletter Distribution/Created Advertising for Local Businesses Reclaimed 50% of Yearly Budget/Renegotiated Talent Contracts Raised $10K @ Summer Charity Event/$3K @ Winter Charity Event Assistant Coordinator
CCC WEST FEC - Parma, OH
April 2005 to April 2006
Management, Marketing, Design, Implementation of Programs/Courses Instructed Students with the use of Consistent Educational Methods Part-time/Substitute Faculty for PE, Theatre & Art Courses Production Assistant
BELKIN PRODUCTIONS - NE Ohio
August 1998 to February 2004
Synchronized Talent, Vendor, Production, & Event Staff Needs Interaction w/Event Crowds Creating Brand Awareness for Sponsors Ambiance Coordinator for Talent Dressing Rooms
Managed Daily Expenses/Budget, Merchandising, POS Product/Swag, Transportation/Travel Arrangements, Hotel Accommodations EVENTS INCLUDED: CLE Rib Cook-Off, Taste of CLE, Kids fest, Country Jam, Van’s Warped Tour, Vagina Monologues, Rock-N-Roll John Lennon Dedication, & a multitude of Concerts throughout NE OHIO at Innumerable Venues
Education
Bachelor's degree in Theatre
CSU - Cleveland, OH
Skills
• Account Management
• Expense Management
• Sales Management
• Direct Sales
• Merchandising
• Event Planning
• Business Development
• Marketing
• Pricing
• Recruiting
• Budgeting
• Negotiation
• Project Management
• Market Research
• Cold Calling
• Strategic Planning
• Retail Management
• Outside Sales
• Product Demos
• Upselling
• Branding
• Sales
• Social Media Management
• Microsoft Powerpoint
• Research
• Presentation Skills
• Salesforce
• Payroll
• CRM Software
• Profit & Loss
• Product Development
• Forecasting
• Process Improvement
• Public Relations
• Management
• Insurance Sales
Links
http://www.linkedin.com/in/bmwatson363
Assessments
Work motivation — Highly Proficient
September 2021
Level of motivation and discipline applied toward work Full results: Highly Proficient
Sales skills — Highly Proficient
May 2021
Influencing and negotiating with customers
Full results: Highly Proficient
Teamwork: Interpersonal skills — Proficient
June 2021
Responding to challenging team situations at work
Full results: Proficient
Supervisory skills: Motivating & assessing employees — Highly Proficient August 2021
Motivating others to achieve objectives and identifying improvements or corrective actions Full results: Highly Proficient
Customer focus & orientation — Expert
June 2021
Responding to customer situations with sensitivity Full results: Expert
Management & leadership skills: Impact & influence — Proficient August 2021
Choosing the most effective strategy to inspire and influence others to meet business objectives Full results: Proficient
Customer service — Proficient
April 2019
Measures a candidate's skill in evaluating approaches to customer service & satisfaction. Full results: Proficient
Indeed Assessments provides skills tests that are not indicative of a license or certification, or continued development in any professional field.