Sales Executive

Location:

Berwick, PA, 18603

Posted:

October 28, 2022

Contact this candidate

Resume:

Moxie A. Karasek

*** **** ***** ******

Berwick, PA 18603

570-***-****, ************@*****.***

Marketing professional with over 30 years’ experience. Expertise in strategic media management, media planning and public relations. Confidant in my ability to handle, plan development and implement media campaigns. I feel I offer exceptional client services that incorporate a variety of venues for clients in the powersports industry and beyond. EXPERIENCE

Standard Speaker, Times Shamrock Communications

Advertising Sales Executive

April 2021 to Present

Hazleton, PA

RM Stator, OEM After Market Parts

Manufacturer

Quebec Canada

Title, Social Media Manager

Oct.2020 to September 2021

Manage social media accounts for RM Stator on

Pinterest, Facebook, Instagram, etc

Hope Enterprises, CMSU,nonprofit

Direct Support Professional

Oct 4,2020 to Current

Times Leader Group, Avant Publications, 90

East Marketing Street Wilkes-Barre, PA

Auto Lines, Print and digital advertising sales working with car dealerships in NEPA. 35k plus commissions.

Lost job due to coronavirus and dealerships closing 11/26-3/31/20

10/2004 – 9/26/19

Director of Marketing, Contributing Editor, ATV Illustrated Magazine, Tamarack Media Group

Fowler, MI

Establishing new accounts and maintaining my client base of advertisers nationally and internationally for the print publication and the website. Attending trade shows in United States such as Big Twin Expo in Indianapolis, SEMA in Vegas, AIM Expo in Orlando for twelve years. Posting press releases, video, etc. in social media and website, organizing ad campaigns to the client’s most advantageous interests, advertising proposals/RFPs for major OEMs and other businesses. Maintaining good customer service, assisting in design and layout of ads, working with graphic files. Communicating with Manufacturers, Advertising Agencies and Distributors of Products. Assisting with creative ideas for product evaluations and future articles. In 2015 I became one of the contributing editors of the Magazine and write articles and photography in every issue which also run on our website. http://atvillustrated.com/search/node/moxie%20karasek Duties at ATV Illustrated Magazine

Establish and develop long-term business relationships. Identifying and securing new business opportunities. Conduct Customer Needs Analysis with clients and prospects to develop creative solutions for clients. Establish a good rapport with clients. Build customize proposals by researching client industries and companies. Present campaign proposals.

Update and Maintain activity to Maintain Work Level and Achieve Goals, Write Proposals Complete RFP’s

Work a Monday – Friday office schedule, plus occasionally attend evening and weekend events, travel for articles and trade shows, work on installation projects and photography, write articles

Actively prospect while servicing and building relationships with existing clients on a daily basis.

Formatting images and all information in placing daily press releases, videos on our website, submitting for print publication, and sharing in social media. Experience with Drobox and other media services, placing and arranging materials on our website press release and video section, and saving to ftp site. Routine emails to advertisers soliciting advertising and follow up calls. Regular post office mailings.

Maintaining and updating a master spreadsheet with all ad contracts and specifics of ad placement, maintain and update advertising data base Updating each issue's ad list that goes to our staff members, graphic design, publisher, billing and webmaster

Compiling URL list of all advertisers for ad index in the magazine . Completing RFPs, creating contracts, forwarding to Billing Managing incoming print/digital ads for all upcoming issues and monthly website digital activities, checking sizes and resolution, placing on ftp,

, updating for Graphics and Layout and Webmaster for placing website banners. Creating sales promotions and conducting a monthly/weekly customized sales solicitation each campaign

Email strategies such as forwarding PDFs of articles to advertisers to increase ad sales, working on themes for each issue, such as Tire Buyers Guide, annual Christmas Buyers Guide

Responding to inquiries from social media and website Experience in Word, Excel, and other programs.

Travel to weekend events and trade shows, SEMA in Vegas, AIM Expo, GIE Expo Louisville KY

Work with government agencies such as tourism departments on both a state and local level in various states

Working on installations of accessories for articles and photography for articles I write and projects in social media.

Posting photos from trips and installations in social media, tagging advertisers to generate advertising and gain more social media audience

Contact Melanie Davis, prior owner of ATVSxS Illustrated Magazine 10/200*-****-***- 436-8175

John Arens, Owner,ATV Illustrated Magazine, 866-***-**** ****@**************.*** 2010-2019

1/2002 - 10-2004

Director of Marketing, Universal Photographics

Berwick, PA Owner, Evan Miller cell 570-***-****

National Sales and Marketing Director. Training new sales workers, Also Opening new accounts, and servicing until their project completion. This was for a national fundraising company.

03/2001 - 10/2004 Marketing Associate, Prudential Insurance Berwick, PA Owner Joseph Vezendy 570-***-****

I earned a PA. Property and Casualty Insurance License. Marketing, setting schedule, making appointments, general office Certification completed for Prudential’s Marketing School, Chicago IL 02/1987 - 03/2001

Sales/Marketing, General Lamp Corp

Wilkes Barre, PA Jack Smith SR. (deceased) son Michael Smith cell 570-***-**** sales, working on hourly plus commission, established own accounts working in the business industry customers were United States Post Offices, schools, hotels, etc. Trained new employees

I was their top sales person

03/1984 - 02/1987

Switchboard/Dispatch, K Communications

Sunbury, PA

switchboard, radio dispatch for local fire dept., doctors, coroner, other businesses This business has closed.

Donna Seaman, 570-***-****

EDUCATION

Central Penn Business

Summerdale, PA

Vocational/Technical Certificate

Major: legal secretary

Minor: no degree