Writing, editing, interviewing, research

Michael F. Bauch ********@*****.*** 646-***-****

Tutor * Marketing Communications Expertise * Project Management * Strategic Thinking * Product Marketing * Needs Assessment * Branding * Presentations Event Planning * Consulting * Process Improvement * Marketing Analysis * Client Services * Content Creation * Relationship Management * Problem Solving * Marketing Campaign Development

EXPERIENCE

Tutor: Grade Potential Tutoring, Huntington Learning Centers, Club Z! Tutoring, private clients 04/2011-09/2019

New York, NY

Tutors SAT/ACT, SHSAT, TACHS Verbal subjects (essay writing, reading comprehension, writing and language), English Language Arts (Writing, Reading Comprehension) for adults, including English Language Learners (ELLs), students in grades K-12, college and graduate students.

Contributing Writer, Financial and Editorial Websites 11/2013-12/2015

New York, NY

Researched and developed articles for financial and business websites. Wrote articles for Investopedia.com about M&A activity in the cable TV industry; shareholder activism regarding executive compensation. Produced three articles about civil medical malpractice; one about a trial on which I was a juror, and two articles about suggested malpractice litigation reforms.

Articles

Executive Pay: How Much Do Shareholders Really Care?

Disney and Dish Look To Go 'Over The Top' On Cable Providers

Manufacturers Have Recalled Almost 4 Million Cars in Past Month!

Benefits Counselor, Colonial Voluntary Benefits 11/2012-12/2013

New York, NY

Advised employers regarding supplemental benefits that address business priorities and meet individual employee needs. Conducted one-on-one counseling with employees in selection of benefit packages that meet specific priorities and budgets.

Promoted products that offer employers and their employees advantages related to pre-tax contributions through Section 125 (cafeteria) plans, providing useful guidance regarding employee-purchased group and individual benefits.

Grants Researcher/Writer, 01/2011-08/2011

Neighborhood Initiatives Development Corp., Bronx, NY

Crafted proposals for new grants based on guidelines shown on funders’ websites. Developed and managed comprehensive database of contacts and proposal submission deadlines. Maintained foundation contact lists and proposal library.

Fulfilled critical need within NIDC to research and develop proposals targeting organizations that fund community development organizations. Managed comprehensive database of contacts and proposal submission details. Raised awareness of organization’s community presence by publicizing its mission through development of targeted press releases.

Contributed effective language for 12+ proposals. Recognized by NIDC's associate director for proficiency in marketing and journalism.

Financial Writer, CFA Institute 11/2009-03/2010

New York, NY

Enhanced organization's visibility among investment advisors by writing for Institute's website: topics included options, alternative investments (private equity, hedge funds, managed futures), and exchange traded funds.

Met or exceeded needs of financial advisor members by posting articles for advisors' high net-worth clients, providing simplified articles and other materials about complex investment products and strategies.

Wrote, edited articles about investment topics and strategies – e.g., explaining the importance of taxable and tax-exempt investments in diversified portfolios. Wrote additional material for Forbes Stock Market Course.

Marketing Officer - Regional Campaign Development Consultant, 02/1985-06/2003

TIAA-CREF, New York, NY

Developed and managed direct-mail marketing campaigns and projects. Supported sales force by creating customized materials for priority pension accounts. Developed and edited asset acquisition and retention materials, including advertising, direct mail, online text, and print collateral for high-profile institutional clients, high net-worth individuals, and other key B2B and B2C customer groups.

Selected to participate in company’s Teachers Information Exchange (TIE) program based on track record of identifying innovative solutions to strategic issues. Senior management approved and funded strategy for marketing insurance products used for estate planning.

Managed 22-member team that shortened and revised company's annuity enrollment application. New form raised customer satisfaction to 95% based on company's service grading system. Presented case study at financial services professional development forum; expanded to five-article series published on Articlesbase.com website.

SKILLS

Microsoft Word, Excel, PowerPoint, Internet search engines

EDUCATION

Master of Arts, Journalism, New York University

Bachelor of Arts, Communications, Hunter College/CUNY

Professional Diploma, Direct Marketing, New York University

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