Demand Planning

Hichem Mustapha

Toronto, ON 416-***-****

www.linkedin.com/in/hichem-mustapha ******.********@*****.***

Supply Chain Manager

Drive Profitability Through Continuous Process Improvement

Supply chain professional with deep expertise in directing and enhancing international sales operations planning in complex and demanding environments. Demonstrated performance leading forecasting processes and spearheading consensus building in multifunctional teams. Implement intraregional inventory transfer methodologies facilitating optimal resource allocation and minimizing working capital for market requirements. Comfortable in diverse and multicultural settings.

Core Competencies include:

Demand Planning and Forecasting

Supply Planning and Inventory Optimization

Business Planning

Business Intelligence

Sales and Operations Planning

New Product Introduction

Market Segmentation and Analysis

Sales Mapping and Funnel Management

Professional Experience

ADVANCED MICRO DEVICES, Toronto, ON 2021 - 2022

Business Planning Manager, Channel Graphics

Drive business unit operations alignment between demand plan and adequate supply chain for $1.8M portfolio. Lead monthly operating forecast (6 quarters horizon) through cross-functional consensus and data analytics involving sales, product management, finance, pricing, and supply.

Built weekly tactical supply plans for 250+ stocking units (SKU), prioritising resource allocation and matching inventory and production with market needs.

Supported team decision-making, preparing weekly product family / customer analysis, demand tracker, and backlog variance.

Managed new product introductions (NPI), facilitating smooth transitions, minimizing obsolete inventory impacts, and optimizing readiness / availability through launch.

Mitigated risks, validated assumptions, and developed what-if scenarios using market intelligence and supply constraint data.

Updated annual long-range plan (LRP) for rolling 4 years, supporting volume / revenue / gross margin targets based on industry outlook and strategic imperatives.

BRITISH PETROLEUM, Dubai, UAE 2017 - 2019

Senior Demand Planner, Middle East and South Asia - Lubricants (Global Marine and Energy)

Conducted monthly demand planning process for 16 countries, providing key intelligence to Global Demand Planning team.

Collaborated with sales and monitored market intelligence to identify and anticipate changes in demand patterns / trends, improving forecast accuracy from 62% to 76%.

Drove continuous improvement through leading and monitoring robust weekly demand control process that identified gaps, analysed root causes, and built consensus for corrective actions within team.

Improved on-time in-full (OTIF) fulfillment, driving customer satisfaction from 94% to 98.6% over 24 months.

Implemented risk mitigation initiatives in management of aged inventory, realizing $1.8M CAD savings through adoption of new process consolidation of additives management at product family level.

Introduced user-friendly dashboard supporting sales team in monthly bottom-up forecasting process, highlighting variances and helping bridge gaps to annual plan with focus on correct product and customer levels.

Created and leveraged template for global inventory transfer between regions, minimizing waste and creating synergies for meeting unexpected spikes in demand.

Supervised NPI process, maintaining supply and demand balance while transitioning to new formulations or products.

Ensured marketing projects were implemented on time per technical requirements, optimizing customer satisfaction and aligning efficient depletion of old stocks.

Hichem Mustapha ******.********@*****.*** Page Two

CATERPILLAR, Dubai, UAE 2012 - 2016

Sales Operations Manager, Middle East District

Established monthly sales and operations planning process with dealers, covering 6K machine sales per year in 9 countries.

Convinced senior management to include forecast monitoring as key performance indicator (KPI) in sales team reviews, engaging members and boosting accuracy from 55% to 70% for 2015 best performance in Europe and Middle East (EAME) zone.

Led participation and closure quarterly survey for territory, helping close gaps and expanding market share 2%.

Analysed shipment routes for dealers and consolidated sources, managing schedules and reducing average importation time from Europe.

Supported annual business and quarterly industry growth plans, contributing relevant metrics and dashboard for 120+ products and 4 segments with annual revenue of $2.5B USD.

Led dealer studies analysing market dynamics and revenue potential, yielding market intelligence for targeted actions that improved coverage from 74% to 89%.

Rolled out global capabilities assessment, matching 4 dealers with senior management enterprise strategy to initially achieve 43 of 45 criteria and closing remaining 2 gaps within 6 weeks.

Additional Experience

GENERAL ELECTRIC, Dubai, UAE; Forecasting Manager Energy Services, Middle East and Africa

EXXONMOBIL, Tunis, Tunisia; Demand and Supply Planner, Lubricants

Education and Certifications

Master of Business Administration (MBA), University of Pantheon-Sorbonne IAE de Paris, Paris, FR

Master of Science (MSc), Civil Engineering, Ecole Speciale des Travaux Publics (ESTP), Paris, FR

Access Employment and Sheridan College Supply Chain Connections Bridging Program, Sheridan College, Toronto, ON

Professional Development and Associations

Growth Leadership Award, GE Energy, Middle East and Africa, Dubai, UAE

Speaker and Panelist, Institute of Business Forecasting and Planning (IBF) Conference, Dubai, UAE

Past Member, American Production and Inventory Control Society (APICS) Toronto Chapter, Toronto, ON

Past Member, Supply Chain Canada, Toronto, ON

Foresight Innovation Mindset and Creative Problem-Solving Workshop, Triple Scoop Consulting, Toronto, ON

Technical Skills

SAP APO, Cognos, Salesforce

Microsoft (MS) Excel advanced user, fully conversant with statistical functions, pivot tables, and v-lookup.

Languages

French and English

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