Karen Jensen
I 773-***-***** ************@*****.*** I www.linkedin.com/in/karen-jensen-profile/
Marketing Communications
Mission-driven marketing communications professional with a proven track record of success producing engaging materials and events that support critical corporate initiatives. Expertly writes clear concise messaging that meets compliance, regulatory and brand standards. Exceptional relationship manager who enjoys making strategic and beneficial connections and collaboratitig in cross-functional teams. Manages multiple projects and events with shifting priorities to achieve business goals. Connects the dots and sees the big picture while paying close attention to pertinent detail. Thrives in a highly matrlxed, fast-paced, and agile environment. Stands apart with and a high level of integrity and the desire to make a difference. MARKETING & SPECIAL EVENTS CONSULTANT 2014-Current
• ANTHEM BCBS - Medicaid Market Writer in GBS for 3 months and reduced backlog
• Developed creative writing solutions with consistent messaging
• Wrote edited and reviewed content using Workfront to manage workflow
• HOME DEPOT FOUNDATION - Investigated associate issues for evaluation
• BRICKLAB - Launched new STEM education programs
• WALGREENS- Led Specialty Pharmacy Marketing's Cystic Fibrosis {CF} area
• Translated the science of CF into clear, concise, and compelling content
• Met compliance requirements with clinical, regulatory, and legal approvals
• Wrote and edited online advertising, website, and text campaigns
• Used Workfront to manage workflow and keep projects on task
• Collaborated with HCP's and parents to cr~ate collateral written at 4th grade level
• Integral part of CF team's 95% YoY revenue growth to $1.SB
• JOHNSON CONTROLS - Identified gap so sales team could meet $SM revenue goal
• Launched innovative training program for HVAC sales team to reach objectives
• Created trade publication advertising material for tradeshows PROVIDENCE ST. MEL SCHOOL, Chicago, IL
Communications Specialist
2009-2012
• Enhanced print and digital communications resulting in 10% increase in donations
• Created marketing collateral and direct mail campaigns to engage audience
• Administered database using Raiser's Edge software and analyzed financial reports FEDERAL RESERVE BANK OF CHICAGO, Chicago, IL
Communications Specialist
2006-2008
• Planned, developed, and executed financial literacy campaign across Midwest
• Leveraged expertise of partners & received proper legal compliance approvals
• Measured program impact using survey data that revealed 22% attendance lift AON CORPORATION - FOUNDATION, Chicago, IL
Program Officer
2000-2006
• Doubled employee engagement program resulting in over 2000 participants
• Reviewed grant funding applications and made criteria-based recommendations
• Administered CyberGrants database and analyzed financial reports for spend
• Monitored $2.3M annual charitable budget for subsidiary lines of business
• Juggled multiple projects with shifting priorities to meet deadlines
• Managed scholarship fund for children of victims of 9/11 including annual audit
• Spearheaded paperless check payment process for matching gift program
• Ensured all internal and external material met business and legal standards COMPENTENCIES
• Communications
• Editing & Proofreading
• Print & Digital Collateral
• Attention to Detail
• Project Management
• Process Improvements
• Adaptable & Flexible
• Team player & Coachable
• Innovative Continuous Learner
• Insurance Industry Experience
TECHNICAL
Microsoft Office 365, Word, Excel,
PowerPoint. Google Meets, Sheets & Slides.
WebEx & Zoom. Workfront & Storefront.
Googling. Ongoing Advanced Digital Media &
Project Management Coursework.
EDUCATION
University of Wisconsin-Milwaukee
Bachelor of Arts - Communication
DePaul University
Kellstadt Marketing Center
Integrated Marketing Comm. Certificate
United Nations Institute of
Training and Research
Corporate Social Responsibility Certificate
ADDITIONAL
AETNA
Account Management - 5 years
Maintained existing accounts with managed
care products and services. Wrote national
accounts summary plan descriptions.
Professional Development
• Dale Carnegie
• Toastmasters International